@barck profile picture
Jonas Barck @barck

Chief Marketing Officer for Universum, looking at employer branding and talent attraction from a marketing, content and PR perspective

Joined May 2008
  • Tweets 6,721
  • Following 902
  • Followers 1,196
304 Photos and videos
Jonas Barck retweeted
Forbes Communications Council@ForbesCommCncl
Mar 14
How To Balance Polished And Authentic Communications Under Scrutiny hubs.ly/Q046Bbk90 from @tavant @karen_quinn @barck @upraise_pr @veracode and more

Council Post: How To Balance Polished And Authentic Communications Under Scrutiny

While structured and beautifully written prose has its place, it shouldn’t come at the cost of audience connection.

forbes.com
1
27
Jonas Barck@barck
16 Mar 2023
The Employer Branding Geeks Podcast by Universum | Ft. imagi universum.smh.re/3BF #Universum #employerbranding #weshapeemployerbranding

The Employer Branding Geeks Podcast by Universum | Ft. imagi

In order to commemorate International Women’s Day, during our latest episode we shed light on the women in STEM. Dora Palfi, Co-Founder and CEO of imagi, joins our host Claes Peyron, Managing...

universum.smh.re
1
94
Jonas Barck@barck
15 Mar 2023
The rise of the Gen Z side hustle universum.smh.re/3B3 #Universum #employerbranding #weshapeemployerbranding

The rise of the Gen Z side hustle

Shola West, 22, works on the media-partnerships team at advertising firm OMD. She combines her full-time role with a part-time business: providing Gen Z career advice through freelance consultancy...

universum.smh.re
1
58
Jonas Barck@barck
14 Mar 2023
The discrimination pushing LGBTQ workers to quit universum.smh.re/3As #Universum #employerbranding #weshapeemployerbranding

The discrimination pushing LGBTQ workers to quit

In her 20s, RaShawn Hawkins went to work wearing an uncomfortable costume. Like many US workplaces, her job had a dress code. But as a cisgender, queer woman who describes herself as “masculine of...

universum.smh.re
34
Jonas Barck@barck
13 Mar 2023
WOMEN IN STEM 2023: Progress or backsliding? universum.smh.re/3Ak #Universum #employerbranding #weshapeemployerbranding

WOMEN IN STEM 2023: Progress or backsliding?

Women in STEM 2023 eBook Numerous recent studies have attempted to identify the primary causes of the issue, such as the lack of pipelines for women in elementary and higher education, biases in the...

universum.smh.re
35
Jonas Barck@barck
10 Mar 2023
How Can Employers Become Champions for Women in STEM?- Universum universum.smh.re/3Af #Universum #employerbranding #weshapeemployerbranding

How Can Employers Become Champions for Women in STEM?- Universum

Stockholm, Wednesday, March 8th, 2023, in honour of International Women’s Day, Today Universum released the findings of the third publication of its Women in STEM research. This latest edition of the...

universum.smh.re
27
Jonas Barck@barck
9 Mar 2023
Making STEM Careers Accessible to Women universum.smh.re/3AY #Universum #employerbranding #weshapeemployerbranding

Making STEM Careers Accessible to Women

Science, technology, engineering, and mathematics (STEM) play a crucial role in fostering innovation and accelerating economic growth. It is one of the fastest-growing and most in-demand industries...

universum.smh.re
14
Jonas Barck@barck
3 Mar 2023
Are Gen Z the most stressed generation in the workplace? universum.smh.re/3A2 #Universum #employerbranding #weshapeemployerbranding

Are Gen Z the most stressed generation in the workplace?

The instability, insecurity and relentless upheaval of the past several years has left workers anxious. And now, as layoffs proliferate, and pay fails to keep pace with rising inflation, they’re...

universum.smh.re
23
Jonas Barck@barck
2 Mar 2023
Talent Outlook 2023 eBook now available!   universum.smh.re/39_ #Universum #employerbranding #weshapeemployerbranding

Talent Outlook 2023 eBook now available!  

2023 may be the first true post-pandemic year for recruiting and talent management. Will COVID-era workplace norms persist? How will a slowdown in hiring affect pay negotiations, quality of life...

universum.smh.re
21
Jonas Barck@barck
1 Mar 2023
The Employer Branding Podcast by Universum | Ft. Mobile Operator 3 universum.smh.re/39t #Universum #employerbranding #weshapeemployerbranding

The Employer Branding Podcast by Universum | Ft. Mobile Operator 3

New episode alert! Mårten Lundberg – Chief Communications Officer at the mobile operator 3, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about...

universum.smh.re
2
18
Jonas Barck@barck
1 Mar 2023
EB NOW 2023 Survey now available! universum.smh.re/39k #Universum #employerbranding #weshapeemployerbranding

EB NOW 2023 Survey now available!

Benchmark your Employer Branding efforts against the competition! Participate in our Employer Branding Now 2023 survey and get an early release of the results, including unique and valuable insights...

universum.smh.re
11
Jonas Barck@barck
3 Feb 2023
Employer Branding Academy - New FREE EBAx Courses universum.smh.re/38i #Universum #employerbranding #weshapeemployerbranding

Employer Branding Academy - New FREE EBAx Courses

Stockholm, Wednesday 18th, 2023 – Today, Universum is pleased to announce the launch of our new free Employer Branding courses. EBAx, has been specifically designed to provide lessons and insights on...

universum.smh.re
23
Jonas Barck@barck
2 Feb 2023
Gen Z isn't ashamed of 'job-hopping' and will even quit unfulfilling jobs without a backup plan, study finds universum.smh.re/38c #Universum #employerbranding #weshapeemployerbranding

Gen Z isn't ashamed of 'job-hopping' and will even quit unfulfilling jobs without a backup plan,...

Gen Zers don't stigmatize "job-hopping", according to a new study by Oliver Wyman. They want flexible schedules and work-life balance, and will quit if they don't get it, per the study. Courtney...

universum.smh.re
34
Jonas Barck@barck
1 Feb 2023
Listen to our new episode! universum.smh.re/38Q #Universum #employerbranding #weshapeemployerbranding

Listen to our new episode!

Featuring Magdalena Stadin & Magnus Lodefalk and hosted by Claes Peyron. Together they discuss how Artificial Intelligence or AI affects and will affect the labor market.

universum.smh.re
16
Jonas Barck@barck
31 Jan 2023
[Webinar] Talent Outlook 2023 universum.smh.re/38H #Universum #employerbranding #weshapeemployerbranding

[Webinar] Talent Outlook 2023

Uncover our 2023 Employer Branding predictions! We would like to invite you to join us on February 14th to kick off the year with our annual Talent Outlook webinar. The host, Richard Mosley, Univer...

universum.smh.re
6
Jonas Barck@barck
15 Nov 2022
During challenging times it's not necessarily authentic to put your major emphasis on being yourself, but challenging yourself to step up to the performance is required to stay in the lead. universum.smh.re/36o #Universum #employerbranding #weshapeemployerbranding

Employer Branding 2023 - Why it's Time to Re-Balance the Give and Get

Universum's recent analysis of global talent preference trends suggests that students around the world are prepared to step up to more performance oriented employer brand messaging given the challe...

universum.smh.re
1
Jonas Barck@barck
14 Nov 2022
#14 Cracking the Critical Talent Code universum.smh.re/36e #Universum #employerbranding #weshapeemployerbranding

#14 Cracking the Critical Talent Crisis

Listen as Universum’s Managing Director for Nordics & UK, Claes Peyron, is joined by Universum’s Global Accounts Director and Employer Branding author Richard Mosley, to talk about how to attract...

universum.smh.re
Jonas Barck@barck
10 Nov 2022
Please join us on November 24th when Universum hosts a webinar on how to work with Smart Recruitment Marketing and how to capture your critical target groups! universum.smh.re/36Q #Universum #employerbranding #weshapeemployerbranding

Smart Recruitment Marketing

How to capture passive, critical talent Do you need to gain an advantage over your competitors? Are you struggling with your current recruitment marketing? Are you looking for a specific kind of...

universum.smh.re
Jonas Barck@barck
10 Nov 2022
World’s Most Attractive Employers universum.smh.re/36P #Universum #employerbranding #weshapeemployerbranding

World’s Most Attractive Employers

What do university graduates look for as they enter the workforce? Universum has just released the results of its 14th annual World’s Most Attractive Employers report. This year Universum surveyed...

universum.smh.re
Jonas Barck@barck
9 Nov 2022
Business students want to work at Apple, along with accounting firms and various automotive companies. That's according to Universum's annual rankings of the World's Most Attractive Employers. universum.smh.re/364 #Universum #employerbranding #weshapeemployerbranding

The 30 companies business students around the world most want to work for

Business students want to work at Apple, along with accounting firms and various automotive companies. That's according to Universum's annual rankings of the World's Most Attractive Employers....

universum.smh.re
Load more