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Forbes Communications Council @ForbesCommCncl

#1 vetted pro networking community for senior-level communications and public relations executives. Official partner of @Forbes. Membership by application.

Joined September 2015
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457 Photos and videos
19 Ways To Turn Customers Into Your Most Powerful Marketing Partners hubs.ly/Q04l7B6Q0 from @upraise_pr @KOsborneNYWVNC @greenbayremodel and more

Council Post: 19 Ways To Turn Customers Into Your Most Powerful Marketing Partners

Unlike traditional marketing, which pushes messages outward, customer-driven approaches invite audiences to participate, contribute and help shape the brand story.

forbes.com
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20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality hubs.li/Q04k_lmM0 from @bobpearson1845 @awin_us @barck @suburbanpropane @ValuxDigital and more

Council Post: 20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality

When perception management drifts too far from reality, credibility and trust can deteriorate with employees, customers, investors and the media alike.

forbes.com
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19 Ways To Turn Customers Into Your Most Powerful Marketing Partners hubs.ly/Q04l7Xcg0 from @penvine @cmicsoftware @complexd @coastal_debt and more

Council Post: 19 Ways To Turn Customers Into Your Most Powerful Marketing Partners

Unlike traditional marketing, which pushes messages outward, customer-driven approaches invite audiences to participate, contribute and help shape the brand story.

forbes.com
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When Every Message Is Urgent, Nothing Is Urgent hubs.li/Q04l7Y890 Written by Michael Taylor of Integral Analytics

Council Post: When Every Message Is Urgent, Nothing Is Urgent

In high-consequence operational environments, the cost of communication overload becomes painfully visible.

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Demand Gets You To The Door—Brand Makes Sure You’re Welcome In hubs.li/Q04l7vXf0 Written by @KelHopps of 6sense

Council Post: ​Demand Gets You To The Door—Brand Makes Sure You’re Welcome In

B2B companies can't get away with investing only in pipeline generation.

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Get actionable perspectives on branding, storytelling, PR, and digital marketing from Forbes Communications Council members in Marketing Pulse. Subscribe: hubs.li/Q04k_t1Y0
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Why Boring B2B Marketing Is A Choice hubs.li/Q04k_vZL0 Written by Jeff Winter of Octus

Council Post: Why Boring B2B Marketing Is A Choice

B2B buyers are people before they are professionals.

forbes.com
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Empathetic Algorithms: Why AI Is Forcing The Financial Sector To Find Its Soul hubs.li/Q04k_BHq0 Written by Richard Lowe of @coastal_debt

Council Post: Empathetic Algorithms: Why AI Is Forcing The Financial Sector To Find Its Soul

Here's how communications professionals can turn cold recovery data into compelling human narratives.

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20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality hubs.li/Q04k-MnH0 from @greenbayremodel @gathidhq @armstrong_garen @aaedc @tomwozniak and more

Council Post: 20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality

When perception management drifts too far from reality, credibility and trust can deteriorate with employees, customers, investors and the media alike.

forbes.com
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What gives an editor a reason to say yes? Our editorial team reviews thousands of executive submissions each year and has identified the patterns that consistently strengthen an article before publication. See the checklist ⬇️ hubs.li/Q04k_8RS0

Forbes Councils' Ultimate Pre-publishing Checklist

The pre-publishing checklist Forbes Councils built from our editorial team and top member contributors.

councils.forbes.com
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Beyond MQLs: How Modern CMOs Are Proving Marketing's Impact hubs.li/Q04kQkC50 Written by @arketi of @arketi

Council Post: ​Beyond MQLs: How Modern CMOs Are Proving Marketing's Impact

Modern CMOs are being asked to operate with greater accountability, tighter alignment and a clearer connection to business performance.

forbes.com
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6 Months With AI Agents: Notes From Underground hubs.li/Q04kQbJ-0 Written by Francesca Pezzoli of Looper Insights

Council Post: 6 Months With AI Agents: Notes From Underground

​If 2024 and 2025 were the years of talking to large language models, then 2026 is the year we carried on talking, but started wiring.

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The Rise Of Wisdom Transfer: Why Communication Must Evolve In The Age Of AI hubs.li/Q04kC4sK0 Written by Majeed Javdani of Mercator Group Inc.

Council Post: The Rise Of Wisdom Transfer: Why Communication Must Evolve In The Age Of AI

When everyone can access procedural understanding on demand, communication must evolve beyond knowledge transfer alone.

forbes.com
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The One AI Writing Pattern That Is Killing Your Credibility hubs.li/Q04kBbGW0 Written by Bisera Lakinska of M42 -Abu Dhabi Health Data Services

Council Post: ​The One AI Writing Pattern That Is Killing Your Credibility

Everyone is going to keep using AI for writing, but the companies and individuals who figure this process out can still carry a recognizable voice.

forbes.com
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The AI Recommendation Era: Preparing Healthcare Practices For AI-Driven Patient Discovery hubs.li/Q04kk-ZQ0 Written by @repugen_ of @RepuGen_

Council Post: The AI Recommendation Era: Preparing Healthcare Practices For AI-Driven Patient...

In AI-driven discovery, the narrative content of a review has become as analytically significant as the score.

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3 Things Marketers Should Be Thinking About Regarding AI hubs.li/Q04kl11C0 Written by @tomwozniak of @OPTIZMO

Council Post: 3 Things Marketers Should Be Thinking About Regarding AI

Here are three less commonly discussed topics that marketers should be thinking about today as they look to optimize their understanding and use of AI.​

forbes.com
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The Questions AI Can't Answer—And Why They're The Ones That Cost You The Sale hubs.li/Q04kl1H-0 Written by @webconversion of SimplicityDX Inc

Council Post: The Questions AI Can't Answer—And Why They're The Ones That Cost You The Sale

Millions of consumers now turn to AI shopping agents with their most specific purchase questions. The agents hedge. The sales stall. Here's why—and what it would take to fix it.​

forbes.com
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17 Ways PR Leaders Can Build Credibility In Online Communities hubs.li/Q04kcJ4y0 from @veracode @OdetteMaher @upraise_pr and more

Council Post: 17 Ways PR Leaders Can Build Credibility In Online Communities

Online communities now shape public narratives in real time, often adding context, criticism and interpretation long before an official response is prepared.

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Your Product Isn't Finished When Engineering Is Done hubs.li/Q04kcCrV0 Written by Emily Burroughs of EB Connection

Council Post: Your Product Isn't Finished When Engineering Is Done

The gap between a product that exists and a product that actually sells is almost always a communication gap, and it's one that many organizations underestimate.

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SERVQUAL Model: How Businesses Measure Service Quality hubs.li/Q04kbYMC0 Written by @rosskernez of @HealthPlanOne

Council Post: SERVQUAL Model: How Businesses Measure Service Quality

The SERVQUAL Model is one of the most popular methods for measuring service quality in a company. Here's what leaders should know.

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