Nice shot from @RacingTV at Kempton 👏👏

A broadcasting first 📺 Prime was the first UK broadcaster to use BATCAM's BabyBAT, a small and sub-250g aerial camera, to capture some stunning footage during the Liverpool v PSG #UCL match. Catch BabyBAT once again during Prime's coverage of Arsenal v Real Madrid @batcam ⚽

That noise. That moment. 🔥

Game mode camera live for #ARSLIV on Sky Sports Football channel 📺 View provides a games console style experience as it tracks the action from the side to side in line with play #SportsBiz #SportsTech #PL #SuperSunday

Sky Sports are revolutionising the broadcast experience. "Game Mode" was introduced for Arsenal vs Manchester City on the weekend, and it signifies a growing trend. Let's break it down: 𝐖𝐡𝐚𝐭 "Game Mode" is an innovative new camera angle trialled by Sky Sports & The Premier League. The new viewing perspective mirrors how a match appears in video games. An IRL EPL game now looks like a game of EA Sports FC (FIFA). 𝐇𝐨𝐰 Thanks to the epically named "BatCam". This camera moves beside the length of the pitch, along a rail, following the action. 𝐖𝐡𝐲 "Game Mode" gives viewers: • A "better appreciation of space" • A unique view of runs & ball movement • An exciting new way to watch games And this all taps in to a growing trend. One showcased by the NFL x "Toy Story Funday", and MLB's "Virtual Ballpark". The innovation of the broadcast experience. Gen Z is the problem audience for sport's broadcasters. They love sports less & consume fewer minutes of live action than other generations. But they love gamification. In many cases, they'll have become football fans not because of playing IRL, but because of their love for the video game... This new "Game Mode" angle is another step toward capturing the younger generation. Would you watch a match like this?