We are BBC's international development charity. In India, we have been using media and communication to improve health, resilience and rights since 2001.

Joined December 2018
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Big ideas change lives! We're supporting the @WorldBank Clear Her Path contest. Share your ideas on removing barriers for women at work. Win: World Bank internship storytelling session with us! Closes 1 May, 9:29 am wrld.bg/3u5750VpjkC #MediaforGood @bbcmediaaction
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BBC Media Action India retweeted
38,32,50,000 kgs of waste stays out of landfills each year thanks to our informal waste pickers. This #WorldEnvironmentDay, let's recognise the impact and contribution of our #InvaluableRecyclers in doing the important job of reducing the burden on our landfills. ๐Ÿ’š Check 'The Happy Number' song celebrating their critical role in the circular economy: youtu.be/rbPBh37oNFQ?si=k0ykโ€ฆ
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BBC Media Action India retweeted
As part of Fashion Revolution Week, Saamuhika Shakti partner Enviu Textiles joined hands with the Global Shapers #Bengaluru I Hub for Stitch in Timeโ€”an event that celebrated conscious fashion and upcycling. With support from partner @Hasiru_Dala, pre-loved clothes were sourced and reused, turning awareness into action. The @InvaluablesBLR โ€˜Got Old Clothes?โ€™ by our partner @bbcmaIND was also introduced by Alisha Jain, Marketing & Communication, Enviu Textiles, sparking conversations on how to responsibly discard textile waste. Collaborations like these are sparking meaningful conversations, but can also support the livelihoods of waste pickers in Bengaluru! Photos by Ayush/Global Shapers Bengaluru Hub #CollectiveImpact #CircularEconomy #TextileWaste #ConsciousFashion #InvaluableRecyclers #Bengaluru
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BBC Media Action India retweeted
#Bengaluru, you're making change happen! Since the launch of our partner @bbcmaIND campaign Got Old Clothes?, Bengalureans have stepped up in a big wayโ€”saving 1.1 tonnes of clothes and textile waste from ending up in landfills. Thatโ€™s twice the usual amount collected across the 16 Dry Waste Collection Centres! โ™ป๏ธ Got old clothes lying around? ๐Ÿ‘• Drop a comment below, and weโ€™ll share how you can be part of the movement. This campaign is powered by Saamuhika Shakti partner BBC Media Action's initiative @InvaluablesBLR, in collaboration with partners @Hasiru_Dala and @ApparelCircular. #InvaluableRecyclers #NammaBengaluru #Bangalore #WasteManagement #GotOldClothes #WastePickers #InclusiveCircularity
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Our #InvaluableRecyclers have laboured meticulously to save 257,758 kgs of textiles waste from ending up in the landfill during January 2024 to March 2025! Got Old Clothes and want to join them? โ™ป๏ธ๐Ÿ‘— WhatsApp Maadi on 9741730854 Remember to send clean, folded clothes๐Ÿ’š๐Ÿ‘•๐ŸŒ
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Last call! We're supporting @WorldBank in amplifying youth voices to tackle barriers for women at work. Passionate about social change? Enter by 1 May to win a World Bank internship storytelling masterclass with us: wb.forms.fm/world-bank-clearโ€ฆ #MediaforGood #BBCMediaAction
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Harmful gender stereotypes often hold women back from opportunities. The @WorldBank Clear Her Path competition, with support from by BBC Media Action, is a chance to change that. Enter by 1 May 2025, 9.29 am: wrld.bg/3u5750VpjkC #BBCMediaAction #MediaforGood
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BBC Media Action India retweeted
This #EarthDay ๐ŸŒ, letโ€™s heed the call to take action! *Did you know: โ€ข 75% of household #TextileWaste from #Bengaluru is either landfilled or incinerated โ€ข At 7.2 million tonnes, it is one of the biggest waste items in India, of which, only 19% are recycled The sheer scale of this growing pollution demands urgent, systemic solutions - a solution Bengaluru is showing the world. Our partners in Saamuhika Shakti - @bbcmaIND, @Hasiru_Dala and @ApparelCircular - are working together to address the growing crisis of post consumer textile waste through an inclusive, circular model that does two things: โ€ข Reduces textile waste at the landfill, protect the environment โ€ข Whilst creating secure, dignified livelihoods for waste pickers โœจ Got Old Clothes? Be part of the solution. ๐Ÿ“ž or WhatsApp: 97-417 308-54 | wa.me/919741730854 #InvaluableRecyclers #InternationalMotherEarthDay *๐˜ฅ๐˜ข๐˜ต๐˜ข ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ฏ๐˜ฆ๐˜ณ ๐˜Œ๐˜ฏ๐˜ท๐˜ช๐˜ถโ€™๐˜ด ๐˜ณ๐˜ฆ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฆ๐˜น๐˜ต๐˜ช๐˜ญ๐˜ฆ ๐˜ธ๐˜ข๐˜ด๐˜ต๐˜ฆ, ๐˜Œ๐˜น๐˜ฑ๐˜ญ๐˜ฐ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜๐˜ฏ๐˜ฅ๐˜ช๐˜ข'๐˜ด ๐˜›๐˜ฆ๐˜น๐˜ต๐˜ช๐˜ญ๐˜ฆ ๐˜ž๐˜ข๐˜ด๐˜ต๐˜ฆ ๐˜“๐˜ข๐˜ฏ๐˜ฅ๐˜ด๐˜ค๐˜ข๐˜ฑ๐˜ฆ, ๐˜‘๐˜ข๐˜ฏ๐˜ถ๐˜ข๐˜ณ๐˜บ 2025
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#InvaluableRecyclers need you to listen! โ™ป๏ธ So marketing genius Shantala Kumar is here to help them. ๐Ÿ’ก #GotOldClothes #InclusiveCircularity #Invaluables
16 Apr 2025
Putting comedy to some good use. Thank you @InvaluablesBLR for this really fun and important collaboration. Got old clothes? Donโ€™t know what to do with them? Check this video out now! Please do share it! โค๏ธ
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BBC Media Action India retweeted
Such a fun chat with @_sayema on @bbcmaIND on India's decarbonization story! Do check it out!
#MediaMention Dive into an engaging conversation with @kaushikdeb Executive Director of EPIC India, as he unpacks the dynamics of India's #cleanenergy revolution on @bbcmaIND's Cool It Down podcast. Tune in now: epic.uchicago.in/policy-insiโ€ฆ
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In this episode of Cool It Down, RJ @_Sayema speaks to Anirban Ghosh, Head, Centre for Sustainability, Mahindra University about Mahindra Groupโ€™s journey towards sustainability. @USAndIndia
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They discuss the challenges and successes in reducing emissions, the impact of sustainable projects on communities, and the balance between business growth and eco-conscious practices.
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Anirban emphasizes the importance of personal actions for sustainability and highlights the opportunities for entrepreneurs in addressing climate change. To listen to this episode of Cool it Down and more, please click on this link: bit.ly/Cool_It_Down

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He discusses the challenges of conventional agriculture, the obstacles faced in organic farming, and the importance of consumer choices in promoting sustainable practices.
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Ajinkya shares insights on the love for the soil that drives his work & offers advice for aspiring farmers. Listen to this episode of Cool it Down and many more by clicking this link: bit.ly/Cool_It_Down

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In this episode of #CoolItDown, Shaik Imran Hussain Choudhary, Co-founder of Prakheti, discusses innovative approaches to sustainable agriculture, emphasizing the importance of biodiversity and the role of young people in climate action. @USAndIndia
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Imran highlights the urgency of addressing climate change impacts on agriculture and the necessity of making farming an appealing profession for future generations.
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Listen to this episode of Cool it Down and many more by clicking this link: bit.ly/Cool_It_Down

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In this episode of Cool It Down, RJ Sayema speaks to Ashish Beergi, a social entrepreneur and scholar from @MASH_Project, discussing his journey in climate action and social entrepreneurship.
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He emphasizes the role of youth in climate action, the intersection of policy and grassroots initiatives, and the motivation that comes from seeing tangible impacts in the community.
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Listen to this episode of Cool it Down and many more by clicking this link: bit.ly/Cool_It_Down

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