What do think? Would you prefer a digital cooler screen when you are in a store?
Interesting startup driving point of sale advertising: coolerscreens.com
Small changes to your internal linking strategy can lead to big gains. If you have a website, follow this guide to make sure you are maximizing your performance.
#SEO#Marketing
For any brands that have considered creating a direct-to-consumer channel in the past and decided against it, now is the time to reconsider: customers are ready for it, and the tools are all there.
It comes down to getting the economics of #DTC right ➡️ mck.co/3r4zeaQ
My experience has been the same. Marketing mistakes (& the raw difficulty of startup marketing) is the biggest cause of startup failure.
Via failory.com/blog/startup-mis…
Didn’t think selling the entire .ORG domain registry was possible. 🤔
But good advice for non-profits to renew for 10-years as they can technically change the price to any amount they’d like.
🚨PSA🚨
A private equity company just bought the rights to the entire .ORG domain registry.
Oh, and @ICANN removed price caps, too.
If your nonprofit owns a .org domain, go extend your registration out to the maximum 10 years before prices skyrocket.
theregister.co.uk/2019/11/20…
Bold move by #Nike to break up with #Amazon.
Do you think this the beginning of a mass exodus of big brands leaving Amazon? If so, how can brands build an eCommerce strategy to compete against the convenience Amazon offers the end user?
google.com/amp/s/www.cnbc.co…#ecommerce
Scientists say that up to 70% of decision-making is emotional (and up to 95% of purchasing decisions).
How is your brand communicating with customers?
#marketing#branding
“Google will generate over $102.4 billion in net digital ad revenue this year. Google is expected to account for 31.3 percent of the global digital ad market. Facebook is No. 2, at 20.5 percent.”
Interesting read from Bloomberg
#bigtech#marketing... bloomberg.com/opinion/articl…
Our analysis shows that successful #digital transformation across the whole #industrial sector would be worth $0.8 trillion to $2 trillion in total return to shareholders, an increase of 9 to 22 percent. mck.co/2Q7v2ZK
There’s an old saying, “The only thing that is constant is change.” When it comes to #Google, this couldn't be more true. Here's how it works (right now). qoo.ly/r3bte
Digitization, machine learning, and the life sciences are increasingly combining with one another to create an accelerating technological explosion. In the process, they’re redefining what companies do and where industry boundaries lie. #BeatTheOddsbit.ly/2qeXdX0