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Center for Behavioral Decisions @becisions
Joined February 2019
  • Tweets 488
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  • Followers 1,346
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🚀 Exciting news: The Center for Behavioral Decisions is a Featured Startup at #WebSummit Lisbon 2025! 🎉We’re celebrating with an exclusive 20% off General Attendee tickets: websummit.com/appearances/li… Let’s connect on behavioral science! 📩 hello@becisions.com
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💡 Alessia Canuto unpacks why material buys fade fast—while experiences (travel, learning, community) build identity, connection & lasting happiness. 👉 becisions.com/post/feed-the-… #BehavioralScience #ROI #Happiness #Wellbeing #Psychology #PersonalGrowth
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Research shows prices look cheaper when positioned underneath (Barone et al., 2020). Why it works: 🧠 “Down = less” → bottom placement feels cheaper. Best for: low-cost items, bottom-left/center placement. #BehavioralScience #PricingStrategy #Neuromarketing #CX #RetailTips
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It’s the Fresh Start Effect: we’re more motivated at new beginnings — a week, month, school year. 🧠 Landmarks help us: ✅ Break routine ✅ Reframe identity (“summer me” → “September me”) ✅ Refocus on goals #BehavioralScience #Psychology #Motivation #Goals #BehavioralDesign
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Choice Overload: When more options lead to fewer decisions. In theory, more choice means more freedom. In reality, too much choice leads to overwhelm, decision fatigue, and often, no decision at all. 📩 Let’s talk: hello@becisions.com #ChoiceOverload #BehavioralScience #UX
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📑 This is the mentioned article on the previous tweet: psycnet.apa.org/record/2000-…

When choice is demotivating: Can one desire too much of a good thing?

Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that the more choice,...

psycnet.apa.org
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Why do people follow rules—even costly, arbitrary ones? New research in Nature Human Behaviour shows it’s not just about incentives. 🔍 The CRISP framework: C - Conformity R - Respect I - Incentives S - Social Expectations P - Preferences 🔗 doi.org/10.1038/s41562-025-0…
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Behavioral science to boost #ecommerce performance: ✔️ Smart, personalized recommendations ✔️ FOMO & social proof that spark urgency ✔️ Gamified loyalty that keeps people coming back ✔️ Frictionless checkouts ✔️ Messaging that motivates 📩 hello@decisions.com #FOMO #UX #CRO
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📝 New from @DivyaT_BeSci 🏆 Cannes Lions 2025 Grand Prix winner 🎬 Emotion-rich, color-coded, animated captions 💡 Inclusion meets storytelling 🔗 Full article: becisions.com/post/caption-w… #Accessibility #BehavioralDesign #CaptionWithIntention #CannesLions2025 #InclusiveDesign
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Beautiful social scientists earn more. Beautiful natural scientists earn less. 🧠 A new study shows how stereotypes about beauty, brains, and discipline shape speaking fees. 🔗 nature.com/articles/s41599-0… 📩 hello@becisions.com #BehavioralScience #HaloEffect #SocialScience #Bias
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🎯 Think your coffee tastes different some days? It might be crossmodal perception—how our senses mix. ☕ Coffee tastes more bitter in white mugs (Van Doorn et al., 2014) 🥔 Chips taste fresher with a louder crunch (Zampini & Spence, 2004) 📩 hello@becisions.com
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✨ “Creativity is seeing what others see and thinking what no one else ever thought.” — Einstein Reframe familiar problems, prototype boldly, and let curiosity lead the way. What’s your most unexpected insight? ✉️ hello@becisions.com #BehavioralScience #Innovation
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🧠 The Zeigarnik Effect: unfinished tasks stick in our minds longer than completed ones. • Show “3/5 steps done” progress bars • Release content in cliff-hanger chapters • Break flows into micro-tasks with one left undone ✉️ hello@becisions.com #BehavioralDesign #UX
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Temptation Bundling hack: ☕️ Your favorite coffee only during your power-hour focus sprint 🎧 That new playlist only while you draft your next strategy doc 📚 Exclusive articles unlocked after 20 mins of reading industry papers ✉️ hello@becisions.com #BehavioralDesign #Habits
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🔴 Why do streaks stick? Four behavioral hacks: 1️⃣ Loss Aversion 2️⃣ Goal Commitment 3️⃣ Endowed Progress 4️⃣ Identity Reinforcement Turn one-off users into daily loyalists. ✉️ hello@becisions.com #BehavioralScience #Gamification #Engagement
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Why do we set goals on Mondays, birthdays, or January 1st? 📅 It’s called the Fresh Start Effect: We’re more motivated after a “temporal landmark” because it feels like a clean slate. #BehavioralScience #FreshStartEffect #BehaviorChange #Motivation
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🧠 The Ability Perception Gap We often misjudge our own abilities—and others’. ➡️ Dunning-Kruger Effect: Low skill, high confidence ➡️ Imposter Syndrome: High skill, low confidence 📩 hello@becisions.com #BehavioralScience #Leadership #CognitiveBias
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🧠 What you wear affects how you think. A 2012 study found that wearing a lab coat improved attention—but only when it was described as a doctor's coat, not a painter’s or just seen on a table. 📩 hello@becisions.com 🔗 doi.org/10.1016/j.jesp.2012.… #BehavioralScience #Psychology
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Gen AI boosts productivity 🚀 but lowers motivation 😕 📉 -11% intrinsic motivation 📈 20% boredom 💡 Less creativity & control 🔗 hbr.org/2025/05/research-gen… #AIParadox #BehavioralScience #FutureOfWork
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The line is clearly B. But when everyone else said C, 75% of people agreed—even though they knew it was wrong. That’s the power of social conformity. 🧪 Asch's 1950s study is still a powerful reminder: We follow the crowd—even at the expense of our own judgment. #Psychology
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