Technical Product Manager. Community Manager @skylab_xyz, ex: product @ntwrklive, ex: co-founder @vimify (acquired), ex: @nike.

Joined November 2009
44 Photos and videos
Ben McMaster retweeted
29 Oct 2024
If you haven't decided yet who to vote for, here's why I think you should vote for Harris.
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Ben McMaster retweeted
27 Aug 2024
๐Ÿš€ Iโ€™m thrilled to be hosting my first Twitter Space since joining @CommunityLabs. Weโ€™re diving into something truly groundbreaking โ€” DeFi and decentralized AI with AO, built on #Arweave. This stuff has blown my mind. It can also play well with with #Ethereum! To my friends in the Ethereum ecosystem, youโ€™ve got to check this out. Join us at 11:30 AM EST for a deep dive with @lorimerj, @kadarabdi, and our CEO @tateberenbaum. Set your reminders and RT to spread the word! ๐Ÿ™Œ ๐Ÿ”— x.com/i/spaces/1PlJQbgLMdzxE

Join us tomorrow at 11:30 EST as we dive into new DeFi products on Arweave and AO, uncover opportunities to earn points and yield, and explore the future of onchain autonomous AI agents. ๐Ÿ“… Date: August 28, 2024 โฐ Time: 11:30 AM EST ๐Ÿ“ฃ Host: Dorian Collier (Community Labs) ๐ŸŽ™๏ธ Guests: Lorimer Jenkins (LiquidOps), Kadar Abdi (Astro), and special guest Tate Berenbaum (Community Labs) Set your reminders and join the conversation!
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Ben McMaster retweeted
1 Mar 2024
Took me a long time to realize solutions aren't always what people want. Sometimes they just want someone to empathize with them.
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Ben McMaster retweeted
I'm looking to hire a full stack web3 dev. Contract or FT. DMs open. Please RT for viz. ๐Ÿ’œ
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I just unwrapped my present from the @santafm_ NFT gift exchange and received CodeTrip 131 from the Prohibition collection! Merry Christmas! ๐ŸŽ santa.fm via @ProhibitionArt

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Ben McMaster retweeted
๐Ÿ›ฐ๏ธ Skylab Session #17: The Future Of Advertising in web3 ๐Ÿ›ฐ๏ธ โฐWed, Dec. 6, 10am PT / 1pm ET โฐ Headliners: ALEX SKALE @SkaleAlex of @FreckleTrivia JIM BORGER @web3jimmyb of @Web3Sense Host: Sasha Barrie @Kapuster Set your reminders!๐Ÿ‘‡
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So stoked about this. Who wants to join the @skylab_xyz camp?
Just in time for the upcoming Starship launch, the Texas Eclipse Second Contact lineup is here ๐Ÿš€ We are thrilled to be adding leading Space & Technology Experts, Science & Wellness Speakers, and Renowned Interactive & Visual Artists. Sign up for a chance to win 2 GA tickets, Glamping, private stargazing with an astronomer and a meet & greet with an astronaut: seetexaseclipse.com Highlights include NASA Astronaut Nicole Stott, an immersive experience by Meow Wolf and a celebration of MAPS's 38th anniversary โœจ๐ŸŒŒ Join us at Reveille Peak Ranch to celebrate the last total solar eclipse in the US for 20 years! It's a cosmic alignment you won't want to miss. Tickets & camping packages on-sale Friday, November 17th at 12pm CT ๐Ÿš€
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We are live. Join us.
๐Ÿ›ฐ๏ธSkylab Session #13: Is it Spring? Wed, Nov. 1st, 9am PT/12pm ET Featuring Members: ๐Ÿ”ฅIGOR LILAC @ililic of blackcomb.io/ ๐Ÿ”ฅSIMON LAPSCHER @simonlapscher of @liquality_io โœจHosted by @Kapuster Set Reminder ๐Ÿ‘‡x.com/i/spaces/1YpKkwXYAqXKjโ€ฆ
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This will be interesting. Join us!
Skylab Session #12: L2s are here, what now? Wednesday, Oct.18th, 9am PST / 12pm EST Headlined by: DAN HANNUM @DHannum8 (@gashawkio) JOSHUA LAPIDUS @0xjoshua (@opolis & @EthereumDenver) Hosted by: @Kapuster Link ๐Ÿ‘‡
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We are live now! Join us!
Skylab Session #10: COMMUNITY DESIGN in web3! Wednesday, Oct.4th 9am PST / 12pm EST Headlined by: BEN ROY @benroy__ (@accelerateart) JACK DILLE @Jack_Dille (@icebreaker_xyz) Hosted by:@Kapuster Link ๐Ÿ‘‡
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I just minted from Close But No Cigar on @foundation! ๐ŸŒ foundation.app/collection/Clโ€ฆ

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Ben McMaster retweeted
21 Aug 2023
I worked for a direct competitor to @RecurForever and watched how they scored deals with Fortune 500 brands, gained over $70M in NFT sales volume, and raised $50M at a $333M valuation So how did this NFT behemoth collapse? Let's take a look ๐Ÿ‘‡ The Run-Up Recur was a massive beneficiary of traditional brands like Paramount, the Pac-12, and Hello Kitty looking to enter web3 through licensing their IP. During web3's speculative mania, anything that resembled mainstream brands entering web3 drove insane NFT sales volume regardless of substance. The team recognized this so they got to work. They presented these brands with sky-high minimum guarantees royalties to license their IP and did all of the work in creating, releasing, and maintaining the collections, so the brands didn't have to do anything. These deals that Recur was presenting were impossible to refuse because they enabled these brands to experiment with a new, innovative technology and make a quick buck without taking much direct brand risk. Recur built a Flywheel of Demand with these deals that ensured ongoing success. The Flywheel of Demand 1. Recur builds anticipation over time through hyping their partnerships and contributions to the space 2. Recur sells passes that ensure holders have a vested interest in the success of the ecosystem with over 64,000 passes sold for ~$20MM profit (full disclosure, I bought 3 passes during the primary sale and still have 1) 3. Recur hypes an upcoming NFT collection from a big IP 4. Recur drops the collection 5. Collection sells out in seconds 6. Secondary market prices rise dramatically 7. Hype and profit potential is generated for Recur's next drop 8. Repeat steps 3-7 Recur was successful with this speculative cycle for @nickelodeon_nft, @_NFTU, @StarTrek, and more. I remember participating in the @carebears_nfts and @hellokitty drops hoping I could get my hands on 1 or 2 NFTs from the portion allocated to pass holders because there was no chance I'd get one from the public sale. Demand was so high. Long-term plan? No need. Utility wen? Earn more NFTs or transform the art on your existing ones Everything Recur touched turned into cold hard cash. All of this worked impeccably as long as the hype was there. The Collapse Speculation is a bubble that is guaranteed to pop. Companies often then pivot to respond to the demands of the market and if done properly, they can gain long-term success. However, Recur was trapped once speculation died. They couldn't pivot or really do much of anything with the IP they had because they were at the whims of the brands they had licensed from. Those licensors likely didn't see much point in pursuing this small, speculative market any further, so Recur couldn't influence them to add to the utility/value of these collections. The only option was to mint more NFT collections. As most of us web3-natives know, minting more NFTs dilutes the value of all NFTs associated with a brand. Recur's Flywheel of Demand soon broke and dried up any demand that was left. They had no money coming in from primary or secondary market sales, and despite trying to pivot to a white-label platform completely outside of the licensing model, their fate was set. Conclusion At @XooaNFT, I watched Recur score deal after deal with massive brands. They built an empire that took hige risks with nostalgic IP that paid off early, but trapped them once the speculative hype died down. They were a beneficiary of traditional enterprises looking to enter web3 and profit through licensing. But they were also a victim of their own success and the speculative mania of NFTs. Recur was the most successful (or risky) company to win IP licensing deals, but it wasn't just Recur that did business this way. It was the vast majority of NFT platforms that were trying to score these IP licensing deals through taking all of the risk. I have no doubt that NFTs as a technology will succeed in the long-term. But the era of licensing IP for NFTs is over. _________________ Thanks for reading! I hope you found this deep dive illuminating. If you liked the post, please: โ˜‘๏ธ RT it โ˜‘๏ธ Toss me a follow for more content like this
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Live Now! Join us. :)
Skylab Session #7: Incorporating in Web3! Wednesday, August 9, 9am PST / 12pm EST Headlined by: Joyce Lai (New Territories LLC) @thejoycelai Dave Rodman (Rodman Law Group) @daverodman007 Danny Carpio (Thing3) @ReadyPlayerDC Hosted by: @kapuster Link ๐Ÿ‘‡
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I'm now an Alchemy Certified Ethereum Developer :) Pretty cool. I am now working on taking my capstone project to production. Stay tuned. @AlchemyLearn, @AlchemyPlatform, @lifeofbitcoin
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Ben McMaster retweeted
Skylab Session #6: State of Product in Web3! Thursday, July 27, at 10am PST / 1pm EST. Headlined by: Brian Canty (Diagram Ventures) @cantylicious Jordan Lyall (VenturePunk) @JordanLyall Dorian Collier (VenturePunk) @doriancollier Hosted by: @ben_mcmaster Link ๐Ÿ‘‡
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Ben McMaster retweeted
Skylab Session #5: Taxes For Web3 Startups! Twitter Space tomorrow, Wednesday, July 11, at 9am PST / 12pm EST. Our headliners are Dave Rodman @daverodman007 of The Rodman Law Group and Brandon Delijani of @akra_tax. Hosted by @Kapuster Link ๐Ÿ‘‡
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The big brains at @Liquality_io launched a web3 game! Stoked to check it out.
10 Jul 2023
The wavGAME is live! ๐ŸŒŠ๐Ÿ‘พ Play to connect with your favorite artists in the first digital trading card music game. The first 80 people to sign up get a free Level 1 card in their game account ๐Ÿ‘€ wavgame.xyz
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Ben McMaster retweeted
6 Jul 2023
June Venture Dealsย ๐Ÿซก - Recap of largest web3 funding roundsย  - Airtable with ALL funding dataย  - Hackathons & Demo Days - upcoming & finalists Link in my bio :)
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Ben McMaster retweeted
Idea for a Twitter Spaces ๐Ÿ’ก๐Ÿฆ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜: Crypto people talking non-crypto topics web3 vibes, but we'll talk about other things: tech, markets, and additional issues we all face (physical/mental health) Thoughts?
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