Warm hearts. Open minds. ❤️

“reasonable rate” is partly a brand tax due to lack of PR storytelling for organic growth. Nobody cares so you have to pay more for mentions. Not rocket science.

Most marketers won't do any of this... But they'll still scream: "Distribution is king".

The irony of being deemed to have sufficient “EEAT” to get away with low quality slop content.

The updated Google zero click study from @randfish @sparktoro @Similarweb shows only 27% of clicks from Google go to the open web - disturbing, ongoing and growing trend seroundtable.com/google-zero…

Just watched Disclosure Day. After decades of the subject being ridiculed, Spielberg is like I MADE E.T. AND YOU FUCKWITS DID NOTHING. LETS TRY THIS SHIT ONE MORE TIME FROM THE TOP. FOR ALL YOU NERDY WHISTLEBLOWERS OUT THERE. GET ON IT. 👽

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If AI search is going to kill traditional SEO could it please hurry up? This from @SkySports is what all media brands do these days. Use H1 & H2 tags for keyword maaxxxxxxing.

The first draft said: Look, maybe don't hire a SEO guru based on third party tool namedrops, buzzwords, or "this worked well at my last company"...? 🪦

Make HTML the new JSON. Declarative Partial Updates let you render out-of-order HTML updates and build UI placeholders without JS. Plus, the new streaming APIs makes Island architecture a breeze by injecting HTML directly into the DOM. Available for testing since Chrome 148 → goo.gle/49Bz9nK

I'm into 70 Meta ad accounts right now. 20 of them spending $1M /month. Last week, I took the time to sit down and review what the accounts growing fastest actually have in common. The pattern is impossible to miss at this scale: it's not volume, It's variety. Here's what's running simultaneously in the accounts winning on Meta right now: Statics: - Offer-based with a strong headline and an actual offer. - Native ads that look like a newspaper article, or just a single weird picture of a surgery room or a bathroom with a wall of text in the description. - Ugly ads: kids drawings, post-it notes, crayon fonts on white backgrounds. - Highly creative AI-generated visuals that hallucinate the product benefits just enough to make you stop scrolling (think driving past something on the highway and doing a double take). -Infographics, especially in supplements, just pure educational stats stacked on each other. Text-heavy statics with almost no visual at all. Videos: - Podcast-style with two people talking about a topic the brand actually cares about. - Yapping ads in full TikTok format: a girl getting ready, talking for 7 minutes, a dude in his car going to Starbucks talking about whatever. - UGC still working, still needed. - Animated characters, like in the health space you've got cartoon figures literally inside a stomach explaining how the product works. Volume is still happening, but as a consequence, not a strategy. Different formats create different stories, not more of the same one. The ad market on Meta is just getting harder every year. The top accounts are lifting the floor for everyone.

“We’ve read your emails, we’ve bought your credit card history, we know where you are at all times via mobile GPS, now prove you’re human by verifying your face.”