eCommerce and DTC email marketer. Student of human behaviour, devourer of books, lapsed biker and trekker. অসমীয়া।
Joined October 2007
- Tweets 29,877
- Following 1,854
- Followers 1,683
- Likes 6,292
1,763 Photos and videos
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12 Jun 2021
I have had threads strewn around on my profile, so I am consolidating them in a thread of threads for easy reference.
Featured: experiments, learnings, projects, whatever else I find interesting.
Let's start with a copywriting experiment x.com/bhas/status/1403780267…
12 Jun 2021
This thread will cover email subject lines preview text for #DTC brands.
For each brand, I will write headlines for 7 different types of users/customers.
Follow along here x.com/bhas/status/1403776816…
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Bhaskar Sarma🗿 retweeted
May 22
Sridhar ji highlights three very important areas in the podcast related to hardware which is also applicable for PCB manufacturing-
1. Speciality chemicals used in PCB.
We have been working closely with few R&D startups in this space- copper nanomaterials(Anuna Labs) and others. Its very important that we build this in India. Huge gap/opportunity.
2. CAD used in PCB- Spell from @PcbCupid is one step in this direction with a larger vision of building our own CAD tools for PCB. Team has made good progress on autorouting recently.
3. Test and Measurement Tools - Huge gap in this space and almostly entirely imported products today. TDR used in impedance measurment for example is a low hanging fruit in PCB space if someone wants to start.
All of these are important for building a strong electronics ecosystem in 🇮🇳
May 22
One company I hugely admire is NPCI, and every time I use UPI, I think of their work and the massive impact! So it is an honour to do the podcast with their CEO Shri Dilip Asbe. Thank you Dilip-ji🙏
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May 2
Regretting opening a current account at @YESBANK . Account opening takes days (though their system is called Account In Minutes), and they can randomly freeze your account over some verification issue without proactively solving the issue. Worse, grievance cell is non responsive
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May 14
So if you're a location independent business without any employees working out of your registered office, @YESBANK will refuse to service your account, even if you have CoI, GST, Startup India certificate etc.
They will consider your setup to be suspicious. Startups, stay away
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May 14
And further illustrating how broken the bank's internal processes are, they will ask for feedback, but their survey flow is so confusing that it seems to by default assume positive experience
In Yes Bank's world, you can't be location independent, your employees can't wfh.
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May 4
South and central Assam were always leaning towards BJP, but I am surprised by their complete dominance in upper Assam, since there was a lot of chatter about how BJP needed to be taught a lesson, and rumblings over tribal issues.
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Bhaskar Sarma🗿 retweeted
Apr 19
🦔An internal Amazon document obtained by Business Insider reveals that AI is making the company's existing tool duplication problem significantly worse. Teams are spinning up AI-powered applications so quickly that overlapping systems are proliferating faster than they can be consolidated. When AI ingests internal data and converts it to new formats, those outputs are stored separately from the original source, meaning if the original data is deleted or access is restricted, derived versions persist.
In one documented case, a system called Spec Studio continued displaying software details that had been made private in Amazon's internal code repository. Amazon's proposed solution to the AI sprawl problem is more AI.
My Take
This document is the organizational context underneath the AWS outage story from December, where an AI tool deleted an entire production environment while fixing a minor bug and took 13 hours to recover. That kind of failure is what happens when you've layered AI tools on top of AI tools inside a company where teams are independently spinning up systems faster than anyone can track them, where derived data persists after the source is restricted, and where the culture of autonomous two-pizza teams means nobody has full visibility into what's actually running.
Mandating AI adoption without the governance infrastructure to manage it produces exactly what Amazon's document describes. The speed at which AI lowers the barrier to building new tools is being treated as a feature while the document makes clear it compounds in both directions, more duplication being created faster and less of it being cleaned up. Amazon's answer to the AI sprawl caused by AI is more AI, which is also exactly what they proposed after the December outage. At some point that stops being a strategy.
Hedgie🤗
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Apr 13
AI slop has infected native Windows app like MS Designer so badly that a simple crop pic and save operation leads to spinning wheels on a 8GB machine.
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Apr 8
Delhi's greenery, especially in South Delhi's, is crazy impressive if you are from Mumbai.
People here really can live life kingsize in the same rent that gets you a cramped 1BHK abutting a drain in Andheri
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Bhaskar Sarma🗿 retweeted
Apr 3
Google Stitch has released 𝗗𝗘𝗦𝗜𝗚𝗡.𝗺𝗱 🤯
One markdown file that teaches your AI coding agent your entire design system.
→ No Figma exports
→ No JSON schemas
→ Nothing to configure
The part that saves the most time:
A free collection of 40 pre-built files already exists, extracted from real products. Stripe, Vercel, Linear, Notion, Lovable, Claude, ElevenLabs, Cursor, Warp, Zapier, and more.
Drop it in your project root. Claude Code, Cursor, Gemini CLI, and GitHub Copilot all read it natively.
100% Free and Open-Source.
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Mar 28
Gen AI's biggest sin is that it has made us doubt our capabilities, because even though this video has actual humans, a lot of people will choose to believe an algorithm spit it out.
Many people won't be driven to excel or push themselves, and that's a loss to society
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Mar 2
Current bank opening account rules in India are from 50s
Not only do you have to open the account where your business is registered in, you have to go to that particular branch and sign the documents in front of an officer.
This, in the age of video KYC and centralized banking.
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Bhaskar Sarma🗿 retweeted
28 Dec 2025
P.V. Kane’s monumental “History of Dharmaśāstra” (5 vols, 1930-1962) – encyclopedia of ancient & medieval Hindu law & traditions – is freely available on Internet Archive! 📚
28 Dec 2025
>be P.V. Kane
>Konkani Chitpavan Brahman born in 1880 in a small village, Maharashtra
>father is a taluka pleader but deeply rooted in tradition
>from age 5, homeschooled by father, memorize entire Amarakosha by 11, hundreds of shlokas from Vedas, & epics
>top the matriculation exam
>move to Bombay, B.A. from Wilson College in 1901 with Bhau Daji Prize for Sanskrit
>start teaching at Govt High School Ratnagiri
>no money, struggle to settle, briefly teach in schools
>study law on the side, LL.B, enroll as advocate in Bombay High Court 1911
>watches British judges missionaries cherry-pick smritis to dunk on Hindu society
>decide to specialize in Hindu law
>all judges started consult him
>"What does Kane say?" becomes common in courts dealing with Dharmashastra cases
>meanwhile passion for Sanskrit never dies
>1920s start editing Vyavaharamayukha, plan short intro on history of Dharmashastra
>intro turns into obsession
>spend decades in libraries - Bhandarkar Oriental Research Institute, Asiatic Society Bombay
>handwrite every word himself, no typing
>Volume 1 drops in 1930, blows minds
>dropped volume after volume
>total approx. 6500 pages, 5 volumes (8 parts), encyclopedia of ancient & medieval Hindu law, customs, samskaras, vyavahara, everything
>single-handedly revive & systematize entire Dharmashastra tradition
>prove to Western critics that Hindu law is sophisticated, evolving & not static
>become Professor of Sanskrit, then Law at Govt Law College
>Vice-Chancellor Bombay University 1947-49
>nominated to Rajya Sabha twice, influence Hindu Code Bills to retain dharmic essence
>Sahitya Akademi Award 1956 for Vol IV
>title "Mahamahopadhyaya"- greatest of great teachers
1963
>President Radhakrishnan awards Bharat Ratna for pure scholarship in Sanskrit/Indology
>continue research till end, suffer health issues but no regrets
>die 1972 at 91, knowing Hindu civilization's intellectual heritage secured through my work
>absolute legend, scholars still cite Kane everywhere
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Bhaskar Sarma🗿 retweeted
17 Dec 2025
Not to be dramatic but what the fuck, Mønsted, calm down.
16 Dec 2025
The perfection of snow in the paintings of Danish artist Peder Mørk Mønsted (1859–1941)
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3 Dec 2025
I am starting to resent AI saying "Great catch" and admitting a mistake instead of not making the mistake in the first place.
Skill issue with prompting, or something that won't ever go?
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16 Nov 2025
Then there's this, from Majuli
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Bhaskar Sarma🗿 retweeted
7 Nov 2025
Lazy loading checklist:
✅ DO lazy load images below the fold
✅ DO use native loading="lazy"
✅ DO test LCP after implementation
✅ DO keep content in HTML (not lazy loaded)
❌ DON'T lazy load hero images
❌ DON'T lazy load above-the-fold content
❌ DON'T lazy load critical images
❌ DON'T use aggressive JavaScript libraries
Lazy loading = good for SEO.
Bad implementation = disaster.
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people on whop are making $20,000 weekly with whop apps
whop owners keep asking me:
"can you build me this tool?"
"does this feature already exist?"
"i need this for my clients ASAP"
yet nobody has built their solutions...
i gathered info on what owners are looking for and put into a full doc
if you want access to these money printing app ideas...
for the next 48 hours i'm giving away the guide for FREE
just rt comment "info" and it'll be in your dms
(must be following)
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Bhaskar Sarma🗿 retweeted
27 Oct 2025
11 months ago I was a broke af selling freelance services online
Now I’m doing $70-80K/month selling AI infrastructure to 9 figure clients like BCG, BMW, and Coca-Cola
While most of you were using GPT to text girls back, I was quietly building systems that Fortune 500 companies rely on to operate
Once I saw how fast these systems were printing, I started documenting everything
Every workflow, every framework, every system
Then I turned it into 20 hours of training
Here’s what’s inside :
→ Context Engineering - how to make AI sound human enough to sell to billion-dollar firms → Lead Magnet Infrastructure - 50K leads, 9K comments on one post
→ AI Content Systems - replacing 120-person production teams
→ AI Visual Creation - used in VC decks Fortune 500 pitches
→ AI Sales Docs - frameworks that closed BCG
→ LinkedIn Authority Systems - 35K followers, Fortune 500 inbound
→ Voice-First Workflows - 1.6M words = 30M views
You’ll learn 3 models you can deploy :
→ Local Businesses: $15K/month (operational automation packages)
→ Mid-Market: $40-50K/month (content sales infrastructure for law firms, agencies)
→ Fortune 500: $100K /month (enterprise deployments with pilot-to-scale model)
This is our Results so far implementing this system :
• $70-80K/month recurring revenue
• 30M organic views
• 50K leads generated from content
• Fortune 500 clients closed
RT follow & comment "AI" to get access on DMs
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21 Oct 2025
this is straight out of a silicon valley script
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