The GCC app market is maturing. And the seasonal calendar is where you see it most clearly. Ramadan still drives record downloads. But installs and engagement are moving in different directions. Our new mid-year report with @SensorTower: ➡️ IAP revenue up 41% (vs 9% for downloads, Q1’24-Q1’26) ➡️ OTT Ramadan downloads up 48% in 2026 (time spent down 12%) ➡️ Shopping peak windows drove 1/5 of annual downloads in 2025 The seasonal calendar hasn't changed. What it produces has. How marketers are adapting: 💰 75% increase budgets when seasonal signals weaken 🧪 70% test new channels more aggressively ⚡ 77% refresh creatives weekly or more Download the report to plan the rest of 2026: info.bidease.com/the-2026-mi…

Next stop: @TweetSingular UNIFY London, June 11. If mobile growth is your world, this is the room to be in. Come join us for an afternoon of insights and networking with senior app growth and UA leaders from across the industry. Artur Lukasevic, Sales Director Europe, is presenting "Unlocking Demand Through Supply: How UA Teams Find Performance After the Obvious Inventory Stops Working." Sema Ece Toker, Account Executive, will be there too if you want to connect in person. The lineup includes senior leaders and partners from across the ecosystem. From @Snapchat to @SplitMetrics. Spots are limited. 👉 Request your invite: events.singular.net/unify-lo… 📍 180 Studio, London 📅 June 11 🕒 14:00 – 21:00

Bidease is heading to App Growth Summit Paris on June 4. A full day of UA and growth sessions alongside some of the best minds in the industry — and Paris only makes it better. Don’t miss Artur Lukasevic, Sales Director Europe at Bidease, speaking on the panel: “Where Smart Money Goes to Grow: Spending Strategically on User Acquisition.” The discussion will focus on one of the most practical questions in UA right now: how leading growth teams are reallocating budgets based on real signals, not assumptions. Artur will be joined by Alexandra Gorshkova, Growth Lead at MANO Africa, and Gaelle Peleus, UA Team Lead at Greentube. If you’re attending, make sure to connect with Artur and Sema. Some of the most valuable conversations happen between sessions. 👉 Request your invite: appgrowthsummit.com/events/a… 📍 Pullman Paris Tour Eiffel 📅 June 4 🕒 9:00–17:00

Most ad platforms optimize for clicks, impressions, or modeled conversions. But what if you could optimize based on what people actually buy? Freddy Porges (Lead Product Manager, PayPal Ads) is helping build an ad platform powered by real transaction data, not proxy signals. In our latest episode of the Just One Thing podcast, he breaks down how PayPal is connecting media, commerce, and measurement into a single system. We explore: • Transaction Data Advantage: Why cross-retailer purchase data is more powerful than siloed retail media signals • Closed-Loop Measurement: How to connect ad exposure directly to real purchases • Shoppable Ads: What happens when browsing and buying happen inside the ad itself • Startup Inside an Enterprise: How to build and scale a new ad business within a global company • Sales → Product Mindset: Why the best product leaders know how to sell, not just build The future of advertising lives closer to the transaction. 👉 Read the full breakdown here: lnkd.in/ekcTwKjZ 🎙️ Subscribe to the Just One Thing podcast for more: lnkd.in/eTeZ5jr7

This Monday we're in Las Vegas for MAU Vegas — and it's going to be a week. Helicopters. Tanks. Supercars. Ultra exclusive dinners. No Doubt at the Sphere. MAU26 will be unlike all the other MAUs. If you registered, your confirmation is in. We'll be in touch with details this week. If you haven't registered, this is your last chance. A few spots still open. → bideasemau.com #MAUVegas #Bidease

Bidease is heading to Istanbul for AGS Istanbul and looking forward to connecting with our friends and colleagues across the app growth industry. If you're attending, the always dapper Artur Lukasevic will be moderating a panel of growth marketing experts on how UA budgets are increasingly being allocated toward signals that drive meaningful revenue growth. He'll be joined by Kubra Yurtsever, Sr. UA Manager at @meditopiapp, and Mert İdacı, Co-Founder & CEO at Viyatek. The panel — Where Smart Money Goes to Grow: Spending Strategically on User Acquisition — will cover creative-first performance, strategic sandboxing, zero-waste automation, and the incremental gains other teams overlook. Come find us between sessions. Say hi to Sema Toker and Artur. We'd love to talk shop. Register 👉 lnkd.in/g6k7Y3Be 📍 Swissôtel The Bosphorus 🗓️ Thursday, May 14 🕚 Panel: 11:25–11:55

The Michelin Table: Denver Bidease is coming to Denver. Join us for an evening of exceptional food and easy conversation. We’ve got a full buy-out of the incredible, Michelin-starred Margot for an intimate group of senior growth leaders. The evening will feature a five-course prix fixe menu, with each dish introduced by Chef Justin Fulton, owner and executive chef. This is a curated experience by design. No pitches. No decks. Just peers, conversation, and the decisions behind real outcomes. Expect an exquisite seasonal tasting menu, meaningful discussion, and a private, intimate atmosphere. 📍 Margot, Denver 🗓️ Wednesday, May 6 🕕 6:00pm 👉 RSVP: luma.com/i23afmz0

40% of growth teams see results they didn’t expect from incrementality tests. That should change how you think about measurement. Most teams assume their performance data is directionally right. And often, it is. But when 40% of tests reveal something different, even slightly, it means there’s still meaningful uncertainty in how budget decisions are being made. 👉 Did this spend actually drive net-new growth? From our latest research with 100 mobile growth marketers, a few patterns stood out: 📊 Most teams run incrementality in-house, but results are fragmented across platforms and methodologies ⚖️ Simpler tests dominate, not because they’re ideal, but because they’re practical 🎯 The best teams design tests around decisions, not just measurement 🔍 And in 40% of cases, results don’t match expectations Incrementality doesn't replace attribution, but it adds a layer that helps you decide what to do next. Learn more: bidease.com/blog/mobile-app-…

It’s on. We’re heading to Berlin for UNIFY. Artur Lukasevic will be hosting a fireside chat with Yan Reizin on where UA teams go when performance starts to plateau. As CPIs rise and familiar channels lose efficiency, most teams keep optimizing the same places. The real opportunity is testing beyond where you’re already spending. We’ll get into: • What leading UA teams are testing next • Where growth is actually coming from right now • How programmatic and rewarded work together as one ecosystem 📍 Soho House Berlin 📅 April 24 🕓 4:30–6 PM Join us and ~80 senior growth leaders for an afternoon of real conversations, case studies, and networking. Learn more: events.singular.net/unify-be…

Most people only notice business operations when they break. Lauren Farber (Co-founder & COO of Autovera) has built a career in that "broken" space, turning sales ambition into executed campaigns for giants like Netflix, Disney, and Hulu. In our latest episode of the Just One Thing podcast, Farber explains why the most important part of the AI revolution isn't the code, but the interface. In this breakdown, we explore: - The Black Box: Why your organization feels "hard" and how to make it legible again. - The Baseline Worker: Why AI is your new assistant, not your replacement. - Multi-Model QA: The secret to "triangulating the truth" by pitting LLMs against each other. Stop "working the tools" and start scaling your performance. 👉 Read the full breakdown here: bidease.com/blog/lauren-farb… 🎙️ Subscribe to the Just One Thing podcast for more: bidease.com/podcasts/lauren-…

The average tax refund in the U.S. in 2026 is $3,600, and it's hitting bank accounts right now. $350 billion in refunds. A 20% jump over last year. And a "found money" psychology that lowers the barrier to in-app purchases, subscriptions, and premium bundles. For app growth marketers, this is one of the best ROAS windows of the entire year. The window is open now. It closes mid-April. We put together the full 2026 playbook: when the waves hit, how to phase your creative, where measurement breaks down, and how to make sure your team is on the right side of the spike. Read the blog here: bidease.com/blog/tax-refund-…

Amazing talk from these three yesterday at the Product x LiveOps & Growth Symposium @Official_GDC

Behind every great product, campaign, and innovation are people who make it happen. Today we celebrate the talented women at Bidease and across the AdTech industry who drive ideas forward, challenge the status quo, and make our teams stronger. Happy International Women’s Day to all the brilliant women shaping our industry 🌷 #IWD #InternationalWomensDay2026

Thrilled to take part in this year's Product x LiveOps & Growth Symposium at #GDC! Come see Ross on stage next Wednesday at 4:45 PM, where he's moderating "Beyond Gaming Ads: How Publishers Expand Inventory, Reach New Audiences, and Unlock Incremental Revenue" 📍 667 The Howard 📅 March 10-11 🎤 Session on 3/11 @ 4:45 PM 👉 events.xsolla.com/productliv… @Xsolla @AppsFlyer @awscloud @Amplitude_HQ @upptic @Fluent_HQ

#MAMASF never disappoints! So great to reunite with our Bay Area friends and get the real talk from the best in the business... 👉 Moving from AI experiments to actual embedded workflows 👉 The rise of agentic AI and the shift from MMP to MMC 👉 Incrementality conversations getting more nuanced 👉 Shifting growth team structures and ownership, as channels blur and automation increases And a great big thank you to everyone who joined us for dinner after the show. Such a great reminder of why this community is so special.

Always a blast at #AGSLA! Special shout out to Ross who crushed it on stage, and to everyone who dropped by our table to say hello (and grab a Micro Hydro) ☺️

Search and social are working… but are they enough? Users spend most of their time outside walled gardens. They move across gaming, streaming, utility, and finance apps all day. That's why growth eventually hits a ceiling when acquisition is limited to a single ecosystem. Users don’t live inside walled gardens. Your growth strategy shouldn’t either. In our latest article, we unpack what makes a DSP truly incremental and how programmatic drives blended performance for UA teams. Read here: bidease.com/blog/what-makes-…

We’re headed back to #AGSLA next week with a big lineup! 👉 Catch Ross’s presentation on supply & performance at 9:55 AM. 👉 Stop by our table and say hi to the crew (the swag will not disappoint… trust us 😉). It’s not too late to register: lnkd.in/gnji2gYJ — or ping us for a free pass. S/O @AppGrowthSummit

Ramadan Mubarak 🌙 Wishing everyone observing a month filled with peace, reflection, and renewed strength. May this time bring clarity, gratitude, and meaningful connections. #Ramadan2025 #RamadanMubarak