740 Photos and videos
Cohort revenue matures slowly. UA decisions do not.
This is the whole reason forecasting exists: your first week of revenue your ARPU curve = a directional read on D30, D90, and beyond.
Scale, hold, or cut while the payback window is still open.
On iOS, forecasts also need to account for missing attribution, so early cohort signals are not interpreted in isolation.
1
4
61
Cohort revenue matures slowly. UA decisions do not.
This is the whole reason forecasting exists: your first week of revenue your ARPU curve = a directional read on D30, D90, and beyond.
Scale, hold, or cut while the payback window is still open.
On iOS, forecasts also need to account for missing attribution, so early cohort signals are not interpreted in isolation.
1
4
61
Finance asked why spend ran over.
The answer is there, buried across six dashboards.
Spend tracking should give you three things:
→ Where you are now
→ Where you'll land at month-end
→ Filters by channel, game, and market
If you want to see our solution, ask us for a demo!
1
4
45
Meta is about to spend billions making Advantage smarter.
The FT reports that Meta is considering a large equity raise to fund AI infrastructure.
The AI infrastructure behind Advantage .
Smarter automated buying.
More black-box optimization.
Less human control over where your budget goes.
Let us know what you think!
3
52
Upptic retweeted
Jun 9
We're hiring!
Upptic continues growing and we're looking to expand our UA operations team.
If you have UA experience, especially with $1M monthly budgets and want to work with some of the biggest games in the world, send me a DM!
13
4
55
2,495
No goal. No strategy. No performance.
For effective performance marketing, you need a clear goal and a well defined strategy behind it.
Read our latest blog to learn how we craft our UA goals and strategy.
upptic.com/user-acquisition-…
1
3
116
Join us on the 12th of June for The Roundtables by @DeconFun!
RSVP to attend a full-day event for senior product and marketing leaders in gaming and apps.
The sharpest industry leaders in each city for a day of curated talks, moderated roundtables, and peer-level conversations on the topics that matter most in 2026.
1
2
4
101
The 5 features you need in a marketing analytics toolkit:
- Tracks spend and budget pacing
- Turns cohort analysis into buying targets
- Unifies and enriches your marketing data
- Forecasts cohorts before the data fully matures
- Reports performance at every useful level of detail
3
1
5
104
Check out ours - upptic.com/games-growth-plat…
51
Join us on the 12th of June for The Roundtables by @DeconFun!
RSVP to attend a full-day event for senior product and marketing leaders in gaming and apps.
The sharpest industry leaders in each city for a day of curated talks, moderated roundtables, and peer-level conversations on the topics that matter most in 2026.
1
2
4
101