Curated news about all things Marketing from AI to SEO to Content Marketing via B2B Marketing agency @TopRank
Joined November 2007
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If your B2B brand works with influencers / creators, this is an opportunity for your voice to be heard! Take the B2B Influencer Marketing Survey for 2026 today: survey26.influencermarketing…
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All Search is now AI Search. Here's what B2B Marketers need to do about it: toprankmarketing.com/blog/ai…
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B2B Marketing is full of cliche's and this man has been on a mission to break free of them (and boring B2B) with next level creativity. Check out the latest episode of #BeyondB2BMarketing featuring Reuben Webb from @TheDrum
What happens when AI can create content, images, videos, and even campaigns at scale?
According to Reuben Webb, B2B Editorial Lead at @TheDrum, it makes one thing even more valuable: Originality.
Learn why on the latest #BeyondB2BMarketing podcast: toprankmarketing.com/podcast…
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BIGLIST B2B Marketing & SEO retweeted
Check out our latest on Substack: The Best Answer Brand Advantage: Lessons from 9.5 Million AI Citations toprankmarketing.substack.co…
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How Best Answer Marketing Drives Visibility & Trust for AI and Human Discovery toprankmarketing.substack.co…
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LinkedIn's Algorithm Changed: What B2B Marketers Must Do Now contentmarketinginstitute.co…
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Customer Data Platforms are useful beyond marketing and here's why according to Tealium CMO, Heidi Bullock on the latest episode of #BeyondB2BMarketing open.spotify.com/episode/6Fe…
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Is your brand's next audience an AI agent? How do you optimize for that? Check out the answers from @Adobe 's VP of Enterprise Marketing and @ServiceNow 's VP of Digital from their keynote at #forrb2bsummit linkedin.com/pulse/your-b2b-…
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Want to learn how to build consensus that your B2B brand should be chosen? Check out the latest episode of #beyondb2bmarketing featuring @leeodden and @debbieks from @ANAmarketers linkedin.com/posts/toprank-o…
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BIGLIST B2B Marketing & SEO retweeted
May 6
OpenAI officially launches its beta self-serve Ads Manager interface and tools for ChatGPT ads seroundtable.com/openai-self…
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What is Best Answer Marketing? Get the best answer on that here:
Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden b2bmarketing.net/podcasts/be…
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Are you a B2B marketer looking to grow? Find your tribe!
Successful B2B marketers are surrounding themselves with the collective wisdom of peers through communities. To find your tribe, here is a curated list of 30 B2B marketing communities worth exploring: toprankmarketing.com/blog/b2…
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Most B2B buyers want a rep free experience so they find shortlist and decide solutions before ever making contact. "More content" isn't the solution. Being the best answer is. Learn more about driving smarter visibility, inspiring belief and being chosen: toprankmarketing.com/blog/ba…
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BIGLIST B2B Marketing & SEO retweeted
Apr 7
Does AI content rank well in search? [Survey Data study] by Margarita Loktionova / @semrush showing that:
* Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created by humans or heavily led by humans. Keeping humans directly involved in production and editing.
* 64% of SEOs use a human-led AI-assisted workflow, making it the most common content production model.
* Most SEO professionals that use AI content (72%) say they think AI-assisted content performs just as well or better than human-written content in search rankings.
* However, after grading 42K blog posts with an AI detector, content classified as fully human-written outperformed content classified as AI-generated or mixed across all top 10 positions.
* The gap is most striking at position 1, where pages have an 80.5% probability of being human-written compared with just 10% for AI-generated.
Conclusion:
Use AI to move faster through research, outlining, and drafting. Then invest the time saved into incorporating expert insights, proprietary data, and other elements that make your content stand out.
Read: semrush.com/blog/does-ai-con…
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BIGLIST B2B Marketing & SEO retweeted
The System B2B Brands Need to Succeed in 2026: Best Answer Marketing. Check out our latest B2B Marketing Insider Newsletter linkedin.com/pulse/system-b2…
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BIGLIST B2B Marketing & SEO retweeted
85% of B2B marketers are using influencer marketing. So why are nearly half still struggling to get it right?
Here's the answer to that & 14 of the most in-demand questions about B2B creator & influencer marketing: toprankmarketing.com/blog/b2…(sourced from research & case studies)
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Great conversation: for those in the B2B space: are you a promotional marketer or a commercial marketer?
In the newest episode of the Beyond #B2BMarketing podcast, David Rowlands from B2B Marketing & Propolis & @leeodden discuss the needed evolution from promotional marketing to commercial marketing and the impact on business. Listen, watch, or read here: toprankmarketing.com/podcast…
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BIGLIST B2B Marketing & SEO retweeted
From The CMO Club: 16 Brilliant Marketing Consultants To Follow In 2026
@aprildunford
@PamDidner
@randfish
@davegerhardt
@leeodden
@morganjingram
@Dmurr68
See the full list thecmo.com/career/best-marke…
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How can B2B brands show more impact with their thought leadership content investments? Be the best answer? Here's how:
97% of B2B marketers say thought leadership is critical. So why is most of it invisible? Learn how successful B2B brands are tapping into the #BestAnswerMarketing from @leeodden at #DigitalSummit Tampa. Can't make it? Check out today's post: toprankmarketing.com/blog/be…
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