McLauchlan Distinguished Professor of Marketing and Analytics at North Carolina State University. (he/him)

Joined March 2008
855 Photos and videos
Pinned Tweet
6 Jan 2024
Just in case it's not obvious, I don't spend a lot of time over here anymore. I've mostly moved my Twitter activity to the Zuckerberg Twitter platform, where you can find me as wrand.
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16 Jul 2024
We're looking for great Information Systems faculty to join our quickly growing analytics offerings. Come join us at the @NCStatePoole ! jobs.ncsu.edu/postings/20488…

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28 May 2024
I'll be stepping down as social media editor for IJRM in the near future so at the recent editorial board meeting, Martin Schreier, the outgoing editor presented me with a temporary tattoo to commemorate my time here.
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23 May 2024
I might as well just buy directly from @airfrance now rather than @delta since the Delta purchase gets me no benefits and the AF ticket is often cheaper.
23 May 2024
.@Delta Love you guys but these new sky club rules make no sense. I'm on a Delta marketed intl flight operated by Air France. I'm a platinum medallion with an @amex platinum and somehow I have no Sky club access. You are literally trying to turn away your high revenue customers.
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23 May 2024
Now I've been told I can't use a guest pass because guest passes can only be used when I am eligible to access the lounge even though the terms specifically say they are eligible for code share flights.
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23 May 2024
The @delta sky club manager just told me that the only reason to buy a ticket through @delta is the miles since I don't really need the miles I'll be booking directly with @airfrance going forward.
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23 May 2024
.@Delta Love you guys but these new sky club rules make no sense. I'm on a Delta marketed intl flight operated by Air France. I'm a platinum medallion with an @amex platinum and somehow I have no Sky club access. You are literally trying to turn away your high revenue customers.
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Bill Rand retweeted
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6 Feb 2024
I had the pleasure of reading a pre-release version of this book. If you are interested in the intersection of socioeconomic inequality and pandemics, then this is a must read.
How do we make society more resilient to outbreaks and protect the marginalized and all of society from harm? Fewer than 3 weeks to book launch. Preorder here for Feb 13th! troytassier.com/
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1 Feb 2024
That was a fun conversation!
30 Jan 2024
Let’s talk modern supply chain, analytics and storytelling! A powerful conversation with @PollyMGuthrie, @StefanieGordish and @NCStatePoole @billrand.
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Bill Rand retweeted
1 Feb 2024
Save the date for the 20th Anniversary of SCECR in beautiful Lisbon, Portugal! June 19-21st, 2024. CFP will be following shortly. scecr.com/ #scecr #statistics #ecommerce #analytics

ALT lisbon bica GIF by For 91 Days

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4 Oct 2023
This is truly amazing....
AI x Human Super human powers, AI visuals enhancing the handpan artist This is Johann Immanuel tweaked by Kimivisuals. What a time to be alive 🫶🏻
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26 Sep 2023
This should be a lot of fun!
25 Sep 2023
#csssa2023 Keynote Bill Rand @billrand will speak to us about "Data-Driven Agent-Based Modeling: The Past, The Present, and The Future" in the keynote talk of the upcoming @CSSSA_org conference, Santa Fe, NM.
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Bill Rand retweeted
Combining @pharoproject & Agent-based Modeling 🔥 For an excellent introduction to Agent-based Modeling, check out @billrand's insightful series for @netlogo on YouTube youtu.be/FVmQbfsOkGc x.com/pharoproject/status/17…
Cormas, A fully object-oriented agent-based modelling platform developed in Pharo, is now on Twitter: x.com/cormasproject @cormasproject cormas.cirad.fr
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Bill Rand retweeted
.@billrand takes the stage to talk about #ChatGPT. 🎤🤖 @ncstatemac
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16 Aug 2023
This conversation was a lot of fun! Thanks for hosting such an exciting dive into AI!
Listen to "Deconstructing the AI Marketing Matrix with Professor William Rand" to hear about the nexus of #AI, #analytics, and #marketing, on #spreaker @billrand @NCStatePoole #abm #AgentBasedModeling spreaker.com/user/17034178/d…
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31 Jul 2023
I'll be talking on Generative AI at this event, should be fun!
📣🗓️ JOIN US! Come back to learn with the Pack at the Lifelong Learning Annual Summit. Learn from experts. Network with friends. Earn 7.2 #CPE credit hours, including Ethics requirement. In collaboration with @NCStateExecEd. ➡️ mac.ncsu.edu/alumni/lifelong…
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27 Jul 2023
This is an absurd policy. I once had a convo with a lawyer from the FTC that told me that I shouldn't worry about breaking ToS b/c (1) they are written to allow the company to prevent you from doing anything you want
Non-sensical policy by @ama_journals, who ask authors to make sure scraping data from a website does not violate the website's term of use: ama.org/journal-of-marketing…
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27 Jul 2023
(2) academic societal benefits easily outweigh any damage to the company. Moreover academic research very rarely harms the company in any way. Moreover, @ama_journals policy says that a ToS can be completely illegal and we still have to abide by it?
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27 Jul 2023
What about a company located in an authoritarian country? We can't do research on data where the ToS violates human and civil rights?
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