As seen on TV? A taxonomy for video advertising

With the Cannes Lions International Festival of creativity just ahead of us, advertisers and their agencies wait for the judgment of their peers on creativity in all of advertising, media and the use...

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly...

The end of the beginning of digital marketing

This is the 10th year of our "This Year Next Year Interaction" series. As ever it is written from the perspective of a global media investment management company and for the interest of large...

Adblocking: effect, cause, resolution?

I can't see you, so you can't see me. Adblocking has alarmed both publishers and advertisers.

Hacking - Hindi style

A version of this post was first published in The Economic Times India on March 3rd 2016 Western visitors to India are confronted by a paradox of the things they know and the things they see. On the...

The Man Behind The Media Agency Group That Controls 30% Of Every Media Dollar On The Planet

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:  Dominic Proctor, President, GroupM. Dominic Proctor runs the world’s largest media agency, GroupM, which...

Tech Startups Face Fresh Pressure on Valuations

A surge in private fundraising in 2015 helped technology startups steer clear of a painful initial public offering market. In 2016, they may not be able to avoid it.

Sir Martin Sorrell’s take on what economic factors will impact marketers in 2016

Connecting lives, connecting devices. The Eureka (Park) moment

This post appeared in Ad Age: It's that time again. The first look at future Black Friday door busters, at screen definition beyond the capacity of the human eye, and at audio of sufficient precision...