20K subscribers on YouTube. Thank you to everyone following Brushworks, sharing the videos, and supporting the work. More clearing, mulching, and property transformation videos coming. youtube.com/@Brushworksco

This really shows through on people in positions of power in an organization that shouldn’t be there. Their off the shelf personality dictates an answer that serves their chosen personality over truth. A high agency person is not handcuffed to the perception of others.

Omg I finished my workflow just in time. I had a crazy complex Ad strategy that loaded like 50 training docs and Fable was the only model that could do it. Was planning it for days before running it and it nailed it. In other news, my ads have exploded and costs are down lol

I’m building a multi agent set up that’s insane for Brushworks. 7 different agents each with different access, roles, and responsibilities. That’s not very unique though, many have done that… but… it gets better… Every agent is also generating SOPs as tasks are completed and decided upon. Not just SOPs for future agents, but also for humans. There’s also an agent whose only job is to review the SOPs and fine tune them. But wait… there’s more… I also have a Hermes agent that monitors and acts as a system admin to fix errors and refine the overall system. It’s the only way I could come up with to build a repeatable system around my agentic use so I can work myself out and replace my roles with employees in the future. It’s wild.

If you’re building an app to make a profit, build the full version first, then take features away. That’s how you create your pricing tiers

There’s a reason many companies don’t show up for quotes or follow through. Their schedules are already full and adding on more work makes them less money. Let’s say your salesperson can reasonably handle $1M per year in sales with a full quoting schedule. Now let’s say you want to hit $3M. Well you need 3 sales people now, and with 3 sales people you need a sales manager. The same is true for your work crews. Your overhead gets higher and higher, you’re doing more revenue, but you’re actually making less money as the owner. So most home service businesses either stop accepting work because more work means less money. Or they scale their price with the scale of their overhead and they become very expensive. Most choose to just stop at the sweet spot, and for the buyer, that means no follow up if your job isn’t profitable enough or no quote if their schedule is already going to meet their goal.

I’ve found that the most successful people I meet are the ones who started into an industry they knew nothing about. It’s the people who don’t know any different that bring fresh ideas. Everyone else is wrapped up in how things are supposed to be.

Business partner’s daughter bedazzled his work hat while he was gone today. Trying to convince him to roll with it

There’s one of these going on next door to me in September. Builders come in and build these $3M homes on 2 acre lots and sell tickets to it. Used to be a farm. I’ve got 5 acres next door. Much better land. Might slap a sign out front. “$1M Make Me Move Sale!”

Met a business owner that has a 3 strikes rule and he actually follows it. If 3 major things go wrong in a day, he goes home.

One of the cool things I did with @gowithquo today… I am connected to their API. I had my AI agent browse through all communications and look for rough experience signals. It made a list of customer experiences where we could have done better. I then generated $40 Gift Cards in Shopify and emailed each one of those customers a link to get a free tshirt on shop.brushworksco.com I acknowledged where we could have done better and sent the gift card. Pretty cool.

Someone out there needs to do this for spec writers. A much simpler task imo. There’s a whole industry out there of guys getting paid 6 figures to look at blueprints and write out material lists. AI would crush this task

Business owners that solely rely on outreach sales put themselves in a tough spot. Your sales reps can and will handcuff you. A rep that is toxic to your company but makes up 30% of your sales revenue now has control over you. Marketing for inbound leads is the solution.

I’m in this strange dilemma with our YouTube channel where I can either make content for sales or content for views. A video with 5k views has helped us close $400k in sales. A video with a million views has closed $0. Our channel was never started to maximize view counts. It was started to support our sales funnel, and it has done an exceptional job at that. Almost every customer we work with has watched at least one of our job videos to understand the process and learn what forestry mulching actually is. But job videos aren’t that interesting to the broader YouTube audience. The stuff that gets views is how much money the business makes, how it’s run, equipment breakdowns, behind the scenes numbers, etc. It’s funny because everyone talks about maximizing views. But if you’re making content with intent, views can be one of the least important metrics. The right 5,000 views can be worth more than the wrong 1,000,000.

The most common limiting belief I hear from business owners is “Everyone knows who I am” No…they don’t. The people that say this are always wrong. Your customers from last year already forgot about you. You think Coca Cola stops their marketing because everyone knows them? Nah… they’re delivering bottles with camels into places you can’t find on a map.

One of my favorite accounts to follow. Never in my life have I seen someone hustle an ordinary product like this guy. 26,300 posts of unrelenting mattress selling and you guys are out here struggling to come up with one post a week to make on your business. Gtfo

I’ve been tasked with laying out my entire AI and marketing stack into a repeatable process anyone can do. This might be the most difficult thing I’ve ever done. My brain is fried. So far I’ve tallied up about 10 different full time jobs if you were to hire people to do all this instead of me. That’s one of the problems of pushing AI to the max. When it succeeds and you need to work yourself out of it to take on the next project, it’s very difficult.

There’s a marketing software I love. Well… the founder emailed me because she saw how I was using it and loved it. Then she added the idea natively into the software and hasn’t charged me for it since. Pretty sweet.

WE’RE HIRING: Sales Coordinator / Estimator Brushworks Services Co. is looking for someone to help handle inbound leads, perform on-site estimates, build quotes, and keep customers updated throughout the job process in Cincinnati. This is not a cold-calling sales job. Our marketing already brings in steady leads. We need someone who can answer quickly, communicate clearly, show up professionally, walk properties, quote work accurately, and follow through. Position: Sales Coordinator / Estimator Pay: $50,000 base salary commission Expected first-year earnings: $65,000–$85,000 Perks: Company vehicle provided for estimates and approved work use This role includes: • Answering inbound calls, texts, and lead requests • Scheduling and performing on-site estimates • Walking properties with customers • Building and sending quotes • Following up with open leads • Keeping customers updated before, during, and after jobs • Coordinating with our field crews when customers request additional work • Keeping notes, photos, and job details organized in Jobber We’re looking for someone who is organized, confident with customers, good on the phone, comfortable driving to properties, and willing to learn the land clearing / forestry mulching business. If you know someone who would be a good fit, send them our way. To apply, email us at: team@brushworksco.com