[ InfoFi is DEAD, Kaito is DEAD? ]
1/
@waleswoosh posted today that “the InfoFi meta is over and old-school marketing agencies are coming back.”
2/ He clarified he doesn’t mean InfoFi will vanish—just that its peak as a market-dominating “meta” (like NFTs or memecoins had their seasons) has passed.
3/ His rationale: smaller accounts face high suspension risk, while bigger accounts (inner-circle folks, KOLs, etc.) now earn less than with traditional contracts—so InfoFi is losing appeal for participants.
4/ He also echoed the criticism that InfoFi (read: Kaito) has led to lots of low-effort, bot-like replies—spammy, low-quality stuff.
5/
@KaitoAI jumped in to say InfoFi vs. traditional marketing isn’t a zero-sum game. Different strengths, can coexist, can complement each other.
6/ Then, leaning into the drama, they even quoted “KAITO IS DEAD, IT’S OVER” and smoothly steered the convo onward.
💭I think many of you feel this already: the quantity-driven yapping era is over, and we’re moving toward quality.
The
@KaitoAI account, which identified itself as an intern, said there’s overlap and that one wasn’t built to completely replace the other—but that’s simply how it started out.
If I were Kaito, I’d be thinking about swallowing the whole market (“we’ll take most of the project marketing budgets,” etc.).
In the crypto ecosystem, Kaito already holds a center of gravity that goes beyond mere revenue;
the weight is enormous and the power is unmatched—especially for pre-TGE projects.
Even if everything the
@KaitoAI intern said is true, it only means they won’t take 100% of the “traditional marketing agency pie.”
I still think there’s a long way to go. By the way, when are we getting details on gKAITO?