This is the first dollar I ever held. It wasn't the first dollar I earned.
Back in 2013,
@ohsimtabem and I released an HTML template on
@CreativeMarket, which had launched the year before. I wrote the code, he did the design.
The template took off and we didn't see it coming. Buyers started asking for a WordPress version, so we built one almost immediately, and for a long stretch it sat among the premium templates on the top charts. It even made the platform's list of the 100 best products of the year.
We'd made plenty of sales by then, but the money was just numbers on a screen. Then a letter arrived. Inside was that same dollar, taped to a card, with a handwritten note: "Digital Cookers, thanks for selling with us!" Signed by
@bubs.
I still find it incredible that the CEO of a company in San Francisco took the time to write to a couple of kids fresh out of college in Portugal. And it wasn't a thank-you email. It was a real bill, signed by hand and mailed across the Atlantic, nine years before I'd ever set foot in the US myself.
I've been making websites for 14 years now. Back then a lot of effort and thought went into HTML, today AI generates it in seconds. But caring about a customer enough to do something that doesn't scale stayed with me. It's how I've tried to run
@concealedpt from day one.
It sits on my desk to this day. A reminder of how much one person, or a single moment, can shape the way you work for years.
ALT A handwritten note on a folded white card reading "Digital Cookers, thanks for selling with us! Bubs," with a one-dollar bill taped below it, resting on a dark wood desk.