Actionable UX insights that fast-track change. ⚡️ Built by @PeteRamsey.
Joined September 2019
- Tweets 1,640
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- Followers 4,703
- Likes 2,087
695 Photos and videos
Pinned Tweet
I'm an absolute idiot and I linked to this from the wrong email.
The UX Bite you're looking for is here.
x.com/builtformars/status/20…
So I boot up Duolingo, ready to lose another game of chess. ♟️
"𝘞𝘩𝘢𝘵? 𝘙𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘱𝘱𝘴 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘖𝘚' 𝘚𝘤𝘳𝘦𝘦𝘯 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘰𝘵𝘩𝘦𝘳 𝘢𝘱𝘱𝘴?"
I wonder if Starbucks would ever offer free drinks to users who agree to block access to other coffee loyalty apps during their morning commute.
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Built for Mars retweeted
Jun 8
small workflow update: I’ve added @builtformars to this flow via MCP, and it fits really well! bringing strong UX patterns and product references into exploration before ideas move forward.
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Built for Mars retweeted
May 19
Designers at big orgs drown in solution-first thinking, context-switching, and firefighting.
With the new @builtformars @mobbin MCPs, I can finally challenge shallow ideas with real data at hyperspeed. This positions us designers as allies.
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These two tools merged with @claudeai = 🤌 ✨
1: @mobbin MCP: Best UI practices with real-life app references
2: @builtformars : Best UX practices handcrafted by @PeteRamsey
These two are literally overkills ATM!!
#MCP #claude #design
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Built for Mars retweeted
May 8
Built for Mars (@builtformars) is smart as fuck.
They built over YEARS a solid bank of smart UX examples.
Now they've built an MCP for your agents to find the best UX for your app.
It's genius and a hint at what every service provider should do.
docs.builtformars.com/overvi…
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Apr 22
Google is hollowing out Waze.
And that's a problem for Apple Maps...
builtformars.com/case-studie…
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Built for Mars retweeted
Mar 16
Such a useful platform. It has design case studies from docusign, apple, nike, monzo and @PeteRamsey has categorized it by industries and ux objectives
12 Nov 2025
I've published 86 UX case studies over the last 6 years.
87th coming up soon...
builtformars.com/case-studie…
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Built for Mars retweeted
Mar 31
Thoroughly enjoyed @builtformars 'roasting' @CostaCoffee shite loyalty app
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Mar 19
There are four things I look out for when designing loyalty schemes.
Costa Coffee gets them all wrong. 🫠
builtformars.com/case-studie…
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So I boot up Duolingo, ready to lose another game of chess. ♟️
"𝘞𝘩𝘢𝘵? 𝘙𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘱𝘱𝘴 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘖𝘚' 𝘚𝘤𝘳𝘦𝘦𝘯 𝘛𝘪𝘮𝘦 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘰𝘵𝘩𝘦𝘳 𝘢𝘱𝘱𝘴?"
I wonder if Starbucks would ever offer free drinks to users who agree to block access to other coffee loyalty apps during their morning commute.
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Feb 20
Our AI Insights tool is out of beta, with a big update. 🤖
• Upgraded models, and finessed the output
• Increased credit limit by 150%
• Sources load much faster
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Feb 11
Who knew that supermarket "scan and go" apps could be so bad...
builtformars.com/case-studie…
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I'm finishing next week's UX case study, and this is a meme I couldn't fit in.
That's all. As you were.
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Jan 29
This might be the most baller example of social proof I've ever seen.
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Jan 26
Learning about UX psychology can be hard. 🧠
It's often like reading a dictionary.
But with UX Bites you can filter by any bias, heuristic or term, and see real world examples of how those things are applied.
builtformars.com
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