Has AI flooded us with polished takes while real progress stalls? 🤔 HBR makes the case for operators who build over those who just broadcast. Worth a read.

“The doer alone learneth.” — Friedrich Nietzsche

This is a subtle but SMART move by YouTube. Protecting the viewer experience during peak moments isn't just good UX — it's a trust play. Platforms that prioritize engagement quality over ad density will win long-term. techcrunch.com/2026/04/14/yo…

The US AI boom has a hardware problem: US imports of major electrical equipment rose 4.7% YoY in 2025, to $411 billion. This equipment, including transformers, switchgear, and batteries, is needed to power the data centers that run AI systems. Since 2020, imports have risen $180.8 billion, or 78%. The surge has been driven by AI companies racing to build data centers as domestic manufacturing cannot keep up with demand. As a result, ~50% of all US data centers planned for 2026 are expected to be delayed or canceled because this equipment is in shortage. We need more hardware.

Playing the long game gives you such an advantage over competitors. Hardly anyone else is doing it. They haven't chosen not to. They just haven't explicitly thought about the question, and the default is not to.

Ogilvy's 2024 Influencer Trends report says employee advocacy is the #1 trend for 2024 — and that trend is coming for B2C companies! bit.ly/3VudTbk

What is the state of trust on social media? How can brands build trust and navigate pitfalls? What's in store for 2024? These were the topics Sandrine from Khoros and I chatted about last week during a joint webinar. bit.ly/3RLiGEU

Terraformation is looking for a VP of Marketing and Communications. This position is special. (1/n)

A study used cell phone data to measure the number of workers going into city centers. No city has a busier downtown than before Covid. San Francisco and Portland have rebounded the least.

When LinkedIn Elevate shut down in 2021, LinkedIn redirected that traffic to EveryoneSocial. Why? 1. Because EveryoneSocial is the top advocacy platform on the market 🥇 2. Because switching to our platform is EASY 🫰 bit.ly/3ZvrvVx

Excited to welcome UpContent to our growing list of EveryoneSocial partners and integrations! Curate more relevant content, better, faster, cheaper! bit.ly/3sOEfdA

Mt Rainier in the foreground, Mt. St. Helens in the background.

"Earned media is so much more valuable than paid media […] No one really wants to look at advertising." Couldn't agree more w/ @DavidSacks on this. youtube.com/clip/UgkxWXt6FLi…

“AI is highly likely to be the control layer for everything in the world”. Worth the read. bit.ly/3J0pZDW

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Dallas sunset from the rental car bus. Looking forward to some warm TX weather for the next few days!

This collection of slow motion videos of objects falling in water and cornflour result in spectacular fluid motion effects, with highly unexpected but extremely satisfying geometries and shapes [📹 buff.ly/3F3pqrc] x.com/trinukso2/status/15460…

Was in Austin for ~26hrs earlier this week to meet with clients and partners. Was 85 degrees. When I arrived back in Seattle it was snowing. Lol.

🔥🔥🔥 "We generated over $1M in pipeline in a single quarter from @EveryoneSocial". What a marketing leader at one of our clients just told us during an update call. 🔥🔥🔥

Why and how to involve executives as a part of your #employeeadvocacy program. This will be the focus of a webinar I'm hosting this Wed 2/15 @ 10am PT. Hope to see you there! us06web.zoom.us/webinar/regi…