designer and merch monger

Joined April 2021
187 Photos and videos
Pinned Tweet
Apr 20
love seeing my merch on real missions
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logo work break, peonies on porcelain
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me in any shared figma file
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Capauri retweeted
first magazine cover lol
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Capauri retweeted
Making posters for @DurinMining I fully believe in Durin’s mission, humans should not be lifting heavy stuff in torrid/freezing conditions near instagib rotating equipment. Robots should do all that
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May 19
unique merch is so much easier to design than a unique brand system, but i want to learn to pull things like this off. i refuse to bow down to helvetica
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May 19
which palette do you think works better?
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May 18
waymos and roombas are so cute. i want their destruction to classify as some sort of animal abuse
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Capauri retweeted
Add what's in short supply. X is saturated with cask-strength rudeness but is short on beautiful material culture (compared to IG, tiktok) So post nice-looking stuff, I think there's a hunger for that
You 100% need a niche Hyper focused is best Always write to be helpful, insightful and have opinions (write with your chest) Hooks matter Photos matter My 2 cents
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May 15
every month i spend 217 US dollars to paint on rock
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May 14
i dont think about layouts i slap stuff in a frame and brute force iterate and see what happens
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May 10
i needed a coffee at balboa pregame last night it’s actually joever do NOT turn 26
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May 10
ok credit where credit is due - a little cooler is probably the most practical piece of merch I’ve gotten so far
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probably my favorite tee i've designed so far (im too shy to ask the client if i can have one)
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can’t say im not guilty of this but ive been really trying to think about how to solve this are we all too online, should i kill the router sometimes? is it a problem of where i source my inspiration? maybe the inspirations shouldn’t be visual in nature at all?
May 1
tech branding is incredibly boring rn everybody copying the same few references just a big uninspired sea of sameness
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Apr 29
endlessly fascinated by people who go to the theater only to be shocked that everyone's performing
6 months ago, I moved to San Francisco. It’s the best place in the world to build, and one of the worst places to stay human. My unfiltered take: 1. SF is both overhyped and underrated The overhyped part: there are a lot of people with incredible resumes who are deeply unimpressive in real life. They were at the right company, at the right time, in the right market, and got carried by the wave. They made money, got comfortable, and now spend their time “exploring opportunities” over coffee, wasting your time. The underrated part: the top 1% here is insane. But almost impossible to get. Hiring in SF feels like being a guy on a dating app: everyone you want is out of your league, and everyone in your league wants someone out of theirs. The best people have unmatchable packages, endless options, and are optimizing for maximum impact: labs, frontier companies, or startups raising $100M pre-seed rounds. If you raised $10M from Tier 1 investors, you’re not hot shit here. You’re a B-player. It’s humbling. 2. There are fewer mission-driven people than I expected Especially on the application layer. A lot of people are in “secure the bag before it’s too late” mode. And honestly, it gives me the ick. The real religious builders I’ve met are often in labs, hardware, biotech, deeptech, defense — places where the work is hard enough that you can’t fake obsession. 3. The status game favors builders This is what SF does better than anywhere else. It rewards obsession. It rewards weirdness. It rewards people who make building their entire personality. Europe punishes that. SF gives it status. If you’ve felt like an outsider your whole life because you care too much, work too much, think too radically, or refuse to be chill about things that matter, this city will make you feel less insane. 4. The market liquidity is absurd Even if you don’t build a billion-dollar company, if you manage to build a strong product with a great team, someone smart might still acquire you for $ 100M. Yeah I know, it’s not your dream outcome as a founder, but on the days you feel desperate, it helps to keep going. 5. SF does not care about the meaning crisis that’s coming Anyone paying attention here can feel that something massive is happening with AI. But I’m shocked by how little people talk about the meaning crisis coming next. Everyone wants to talk about AI liberating humanity. Almost no one wants to talk about what happens when work — the thing that gives most people identity, structure, dignity, status, and purpose — starts disappearing. The vacuum will not be peaceful. People are underestimating the chaos that comes from humans suddenly having no idea why they matter. And I really feel like no one cares. 6. Personally, I’ve never been more unhappy I moved to SF and entered the matrix. I’ve always been intense. I’ve always worked crazy hours. But here, I lost the last parts of myself that were not about building. I don’t go to events. Most networking events feel like theater for people pretending to be important. The only events worth going to are small, curated dinners with people who are actually alive. I’ve made 0 real friends. I don’t do well with transactionality. I don’t do well with people constantly performing greatness. I don’t do well with rooms where everyone is optimizing and no one is being honest. So yes, SF is lonely, transactional, delusional, addictive, inspiring, boring, extraordinary, and completely insane. But it is still the only place to be right now if you’re a founder trying to build the next wave of humanity. And for now, that’s enough.
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Apr 29
idk the most transactional thing in my friendships here thus far has been a pottery swap. SF is full of genuine cool laid back AND ambitious people they just dont go to luma events
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Apr 25
anthropic pls let Claude co-work scheduler push notifications to my phone!!
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Capauri retweeted
Replying to @UlyssesInc
@UlyssesInc has the best branding of any hard tech startup its stage. Everything feels cohesive from their web presence to the moment you first step into their office. There’s lots of leverage in having a great brand, hiring being a big one.
Ulysses drip too hard there’s only one way to get one - theoceancompany.com/careers
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Apr 23
TIL underwater data cables have names
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Apr 22
my favorite ai brainstorming tools: - paper - pen - vibes
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