Serial tech entrepreneur -- CEO of @Roqad_official -- a leading privacy-compliant identity resolution technology that can help you reach your target audience
Joined February 2009
- Tweets 1,704
- Following 2,131
- Followers 1,390
- Likes 354
128 Photos and videos
carsten frien retweeted
3 Sep 2025
Roqad’s acquisition of Zeotap’s third-party data division strengthens its position in Europe and adds key ad platform partnerships like Amazon DSP. What does this mean for the future of #identityresolution in Europe? 🤔 bit.ly/4p6b8ek
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carsten frien retweeted
Are you a DSP? Or do you work with one? Cool. Here is how you can add an identity layer.
Wait. Why would you add an identity layer?
To increase CPM rates by infusing your own ad requests with identifiers and cross-device IDs, that's why!
Here is how it can work:
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carsten frien retweeted
20 Sep 2024
Just days away! Join us on September 24th for the 2024 AdExchanger Awards to celebrate the best in programmatic advertising. Enjoy a three-course dinner, open bar, and inspiring connections. Don’t miss this highlight of the year! 🎉✨
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carsten frien retweeted
Excited to be named a finalist for the 2024 ADEXCHANGER AWARDS for best identity technology. The title of our application: the multi-ID graph. 1 channel, multiple IDs, for the 3rd party🍪apocalypse that kind of already happened in Europe
ALT Roqad is a finalist in THE 2024 ADEXCHANGER AWARDS for best identity technology
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carsten frien retweeted
Hurry up and register for our masterclass at @adzine Connect. We invited our expert friends to discuss first party data activation, extended IDs, ID portfolios, attribution, the Publisher challenge, and data clean rooms. Cookie apocalypse? Bah! We have tools that you can use.
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carsten frien retweeted
We're leading a masterclass at @adzine Connect at 12:35pm on Jun. 6 called "Aktivierung von First-Party-Daten - nur der erste Schritt in Eine Welt ohne Cookies"
We're featuring friends from @PublicisMedia @Microsoft @zeotap @socialAudience1 @carstenfrien
adzine.de/adzine-connect-mar…
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9 Apr 2024
Ping me if you will be around!
Discover what's possible with identity graphs without 3PC. Have a chat with RoqAd CEO @carstenfrien @ @PossibleEvent in Miami Beach next week.
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carsten frien retweeted
This is hilarious, congrats to the person @ @adexchanger who created it!
p.s. We just added millions of CTV IDs to our identity graphs, it might help you navigate to the prize
ALT the ctv ecosystem is out of control! by adexchanger.
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carsten frien retweeted
Roqad is proud to be a partner at @PossibleEvent We look forward to connecting with the global marketing and tech community. Learn more about the industry’s most anticipated event of 2024 taking place in Miami Beach on April 15-17. Visit possibleevent.com #POSSIBLE2024
ALT Roqad is a proud supporting partner of POSSIBLE in Miami Beach. Join us for identity talk and solutions
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carsten frien retweeted
Happy #internationalwomensday2024 to all & especially our org rock stars - Privacy Head Sylwia Januszewska; Client Partner Sika Prempeh; Accountant Sabina Sardarov; Tech Teamster Żaneta Lewicka; Account Exec Gabija Masiulytė & intern Nashra Rashid - rock stars all of them
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carsten frien retweeted
2 of our favorite quotes - “Privacy is an impt topic for our customers, and TCF comes up for every deal we do for EU data.” “It’s also becoming a bigger topic in N. America w/ 5 states coming online with privacy laws [in 2024]”adexchanger.com/privacy/why-…
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carsten frien retweeted
We have some shake-ups in the top 10 universal IDs for Europe. We also have a bonus chart for the top 10 IDs that grew the most over the course of last week. Subscribe to our newsletter on @LinkedIn : linkedin.com/newsletters/uni…
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carsten frien retweeted
Third-party cookies in Chrome... GET READY TO CRRRUMMMBBLLLEEE
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carsten frien retweeted
Roqad will be at ICE LONDON tomorrow. Probabilistic identity for games/gaming, we say #ICE24
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carsten frien retweeted
Alasdair Cross is presenting at the @IABTechLab 's Nov. 16 event in London "REARC: Build For Privacy Series."
The “new normal” technical landscape requires a portfolio of approaches to targeting, measurement... (How to roadmap it) @ID5_io @LiveRamp @PublicisGroupe
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carsten frien retweeted
week #40 of the roqad "European Universal ID tracker" is out. @TheTradeDesk ID remains at the top, while there is interesting movement in the next nine spots, including IDs by @criteo, @Prebidorg , @BIGtoken_App , @LiveRamp linkedin.com/pulse/week-40-e…
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carsten frien retweeted
1% of 3P cookies are going bye-bye in Google Chrome next week. Are you ready? We held a get together of some smart folks in adtech who are thinking about this issue. Thanks to @VerveGroupHQ for partnering with us on the event!
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carsten frien retweeted
Safeguarding user data privacy takes a village. we protect user data in our products, we were early adopters of #TCF, we're active with the @iab committees; our attorney Jessica B. Lee is 1 of the top privacy minds in the world; ,& we just renewed our ePrivacy certificate. :)
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