I have around 4,000 unread PR emails in my BBC inbox. My LinkedIn private messages overflow. I get pitches via Instagram DM, WhatsApp, text message. I’ve don’t have open DMs on X but I get pitches there too.
I am utterly overwhelmed by people digitally shouting at me for their client (or themselves) to be heard, 24/7. It’s out of control. I am only one person and I can’t usually do more than one story per day. Most of the comms I receive is not relevant to me but I am sure I sometimes miss good stuff in the constant deluge.
I do tech news.
This doesn’t mean I am interested in which video game 50% brits played last night (survey sample: 20). Or what your client has to say about a story I’ve already covered. It’s also lovely that your client is “in town” and wants to talk at me over coffee/lunch but I don’t have the time and also “town” for me, IE London, is often 400 miles away.
Please think before you hit send.
Some of us are drowning!
A few weeks ago I received an email (and a few follow ups) inviting me to a webinar on how PRs should deal with rejection by journalists. So I replied with a few pointers. Why not stop sending us stuff which is completely irrelevant to our job. The result is this open letter.