Marketer and #SEO, lifelong learner, friend. I like good content that ranks. Topics: #SEM, #marketing, AI, task automation, cycling, Asheville, excellence.
#Asheville Since I posted about air quality a few years ago, here's an update using the same EPA data. Asheville had it's best air quality in 2020 thanks to the pandemic, but we still have cleaner air now than in the previous 2 decades.
I'm quoted in this article from Eric Schwartzman: fastcompany.com/91117543/goo… It's a good article about recent turmoil in web traffic, SEO, AI, and Google updates.
I couldn't agree more. This assessment of Google Ads support doesn't go far enough though. As Google strips value from organic, businesses turn to ads. For some, those ads won't run and they are left with a smaller reach and little recourse. searchengineland.com/google-…
Why AI Will Save The World
By Marc Andreessen
The era of Artificial Intelligence is here, and boy are people freaking out.
Fortunately, I am here to bring the good news: AI will not destroy the world, and in fact may save it.
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When you're working with very large sites with millions of URLs, it can be easy to get stuck in the headlights; overwhelmed with where to look first. 😨
This is what I do (it's really simple)... A small🧵
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Strava releases a "year in sport" each year, reporting some total numbers from there users. It's interesting pandemic data. For cycling in the USA, in 2019, pre-pandemic, there were 769 million miles ridden by Strava users. In 2020...
Wonder how much visibility into search terms we lost? We went from 98% visibility down to 78%....overnight.
This is tens of thousands of queries we would have mined for inefficient spend that we now do not have access to.
Who pays for that? Advertisers.
If you like bikes, have kids, or are considering bike commuting, this movie is great. Just released for watch from home: vimeo.com/ondemand/motherloa…#cargobikes