Ad Infrastructure for the Intelligence Era. A supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.
Joined January 2024
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Read more: tenjin.com/blog/tenjin-is-th…
@TenjinMMP
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Thank you @BrabergFelix for having @sackdan on for an entertaining and informative conversation.
Since Felix last spoke with CloudX in Q4, he has become a user through one of his clients.
Publishers running CloudX as a first look or in a parallel auction are seeing consistent 10 to 20% revenue lifts.
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CloudX CEO and co-founder @jimpayne doesn't mince words: Sitting on the sidelines of the most important technology revolution of our lifetimes is absurd. Hear him and @nihalmehta on what the agentic era unlocks for mobile advertising.
A few weeks ago I sat down with @nihalmehta in NYC for an episode of his Human Unicorns podcast. It was a great conversation. Nihal pulls no punches! Give it a listen
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Monetization work follows a loop: check numbers, inspect setup, change, validate, experiment, roll back.
That loop should be easier to run.
Introducing the CloudX CLI.
cloudx.ai/posts/automating-y…
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Most monetization platforms are designed to facilitate a single auction per impression opportunity. This simplicity comes at a cost. For one, a race to the bottom in ad quality and a subsequent hit to publisher retention.
With CloudX, publishers are able to set up multiple auction rounds per impression opportunity, controlling who competes in each round and under what terms, while still preserving a highest bid wins dynamic within each round.
For publishers, this enables increased pricing power and the ability to work more flexibly with demand partners.
Read our latest blog post at the link below, and get in touch if you'd like to learn more: hello@cloudx.io
cloudx.ai/posts/auction-dyna…
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