Entrepreneur Investor. CEO @CloudX. GP @breakpointcap_
Joined January 2008
- Tweets 442
- Following 1,791
- Followers 5,084
- Likes 3,222
12 Photos and videos
You actually can't correctly run a parallel mobile advertising setup without a secure enclave to do the comparison ... otherwise you end up comparing aggregated/average bids
When CloudX wins a bid and a third-party platform wins a bid, someone has to decide which ad runs.
That decision needs to happen in a secure enclave.
Introducing TEE 2.0.
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Our 2.0 version of Trusted Execution Environments (TEE) makes it possible to securely compare bids from multiple platforms ... Live today on GitHub! Read more below
When CloudX wins a bid and a third-party platform wins a bid, someone has to decide which ad runs.
That decision needs to happen in a secure enclave.
Introducing TEE 2.0.
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Excellent pod w/ @sackdan @BrabergFelix on the future of mobile advertising, powered by @CloudX ... take a look!
Thank you @BrabergFelix for having @sackdan on for an entertaining and informative conversation.
Since Felix last spoke with CloudX in Q4, he has become a user through one of his clients.
Publishers running CloudX as a first look or in a parallel auction are seeing consistent 10 to 20% revenue lifts.
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Congrats to my friends @mfg and @mkatz0630 on launching @Trovexyz ... very fun and brings back lots of good memories
May 13
It was never just about the cards…
It was about who you shared them with
It was about the moments
It was about the feeling
It was about being a kid
It was about who you became
It was about what you held onto
It was about the memories you made
Today we launch Trove to bring that feeling back.
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It was never just about the cards…
It was about who you shared them with
It was about the moments
It was about the feeling
It was about being a kid
It was about who you became
It was about what you held onto
It was about the memories you made
Today we launch Trove to bring that feeling back.
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Thank you for having me on @nihalmehta !
May 11
You may have never heard of MoPub. Or MAX. But they built the invisible rails of mobile advertising.
@jimpayne did both.
MoPub was the mobile ad exchange that wired up the smartphone internet — sold to Twitter in one of the defining ad tech exits of its era. MAX became the mediation layer that every major app publisher depends on today. Two companies. Two categories defined. And now Jim is back for a third time with @cloudx, leveraging the largest computing shift of our lifetimes -- AI.
Most founders never get one of these right. Jim has done it twice — and he's not done.
On Episode 31 of the @humanunicornpod, we get into the full arc: what he learned building at scale during the mobile boom, why he kept coming back, what founders consistently get wrong about timing and distribution, and what he's seeing now that makes CloudX the bet of his career.
Three-time founders are a different species. This one will show you why.
🎧 Link in comments
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A few weeks ago I sat down with @nihalmehta in NYC for an episode of his Human Unicorns podcast. It was a great conversation. Nihal pulls no punches! Give it a listen
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Feels a bit like coming home, and a meaningful nod to a chapter of my career that shaped me. Excited to be back building with Jim and the CloudX team. More to come!
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