Chief AI Officer @wearemighty & @trysecretsauce โ€ข ๐Ÿ‡ซ๐Ÿ‡ท in ๐Ÿ‡ธ๐Ÿ‡ฌ โ€ข Building the intelligence layer for brand creative. Against node graphs.

Joined June 2014
780 Photos and videos
Pinned Tweet
Apr 21
We had to choose: build @trysecretsauce with templates or go fully agentic. Templates would have shipped faster. Here's why we didn't. Templates put a ceiling on what AI can do for your brand. They're fast to produce and consistent in output - but consistency comes from constraint. You can only get what the template was designed to give you. And the template was designed for everyone. If your brand doesn't fit, you adapt the brand. That's backwards. An agentic system has no ceiling. You get the best practices baked in, but you're not borrowing someone else's aesthetic. The output is shaped by your brand - your colours, your tone, your vibe - not by what the template allows. If you can describe what you want, you can make it. The tradeoff is that it's harder to build, harder to control, and harder to make consistent at scale. Those are real problems. They're also the problems worth solving. We didn't want to build the ceiling.
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Jun 12
Some will say this is AIโ€ฆ
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Anthropic's marketing is working well.
ไปŠๅคฉ Anthropic ่ฟ™็ฏ‡ๆ–‡็ซ ๏ผŒ่ขซๆ‰€ๆœ‰ไบบ่ฝฌๅ‘ไบ† anthropic.com/institute/recuโ€ฆ ไฝ†ๆ˜ฏๅชๆœ‰็œŸๆญฃๅŽปๅฎ˜็ฝ‘็œ‹็š„ไบบๆ‰ไผšไฝ“ไผšๅˆฐ๏ผŒ่ฟ™ๆฎตๅŠจ็”ป็š„โ€œๆๆ€–ๆ„Ÿโ€ ้€’ๅฝ’ๅผ€ๅง‹ไบ†
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Awesome comparison video of 4 programmable video / motion graphics engines. @slideshotai is quite unique in terms of capabilities as it interacts directly with your actual app while recording and it adds cool interactions, like a magnified cursor or automatically blurring sensitive texts. Perfect for demos, walkthroughs, feature highlights, app trailers, etc...
Recorded 30-min overview where I tried Hyperframes, Editframe, Remotion, and Slideshot to generate the same video Automating video production is all about building a pipeline that combines the best parts of different tools youtu.be/_XX1-4LWrsc
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OK OK we're ON
The next evolution of Hermes Agent is here! Introducing Hermes Desktop: everything you love about Hermes, now native on your machine. First demoed in Jensen's GTC keynote, it's now in public preview.
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Ben retweeted
#londonmaxxing ๐Ÿ“ˆ
Today we're announcing London as Runway's new European headquarters and our newest research hub focused on general world models. Over the next 18 months, we plan to invest $100M into the UK AI ecosystem, and that figure will more than double through 2028 as we scale our European operations. Learn more and explore open roles at the link below.
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And, just like that, the canvas is back.
Long-form writing works better with a little more space. Now you can edit longer pieces in full-screen and save them to your Library to come back to later.
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Seems promising!!
Bytedance drops an open-source Gemini Omni!!! Bernini is a new AI video generation editing framework. > Edit videos with text prompts > Image/video references > Code available bernini-ai.github.io/
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May 29
Death threats, racists comments, attacks on his family and the anti-AI crowd truly think that they're the good guys.
I have decided to drop out of the AI program at Amazon. I will not be making a Punky Duck series. Actions speak louder than words. My intent was to showcase artists, both new and seasoned, both inside and outside the studios, driving this new tech. My sincerest apology to those I upset. I promise to do better moving forward. Thank you for your patience with me. I will try harder.
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Ben retweeted
You can build an entire movie franchise on a MacBook Air. RAINBOW SUN.
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May 26
Well, @MojuDrinks slaps too hard to maintain any kind of self respect. . . . Made in @trysecretsauce , of course.
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Ben retweeted
May 19
There's a new Release Notes podcast dropping soon, it'll be a really nice deep dive into Omni with the folks that helped make it. But also, I had far too much fun using Omni to make this preview.
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May 25
The real reason I am in London... my absolute love for @MojuDrinks ๐Ÿ’ฆ . . . Made in @trysecretsauce , of course. #londonmaxxing
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May 24
Join us tomorrow for the fight of the century
We picked one of the most recognizable F&B brands on Instagram and asked ourselves: can we plan their entire week of content, live, without messing it up? Simon Davis and Benjamin Chevalier find out Monday at 2pm BST / 9am EDT. Show up and get 100 free credits to try this with your own brand! RSVP: luma.com/ofmphae4
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May 24
Google says good foundational SEO = GEO... and all the smoothbrains on X are screaming "GOOGLE LITERALLY KILLED SEO AT IO 2026!!!"...

ALT Homer Simpson Thinking GIF

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May 24
for the smoothbrains who can't read, but will still need to at least read that
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May 20
Most AI content tools can generate a post. Very few can look at a brand's Instagram, understand what's actually performing, and build a week of content around it - in the brand's voice, with the right hooks for their audience. On Monday, Simon Davis and I are putting SecretSauce to the test on Graza's account. Live. Graza has a brand identity that's impossible to fake. If SecretSauce can plan a full week of content and stay true to that personality, it proves something about what the Brand Brain can actually do. If it falls short ... you'll see that in real time. Everyone who joins gets 100 free credits to try it on their own brand after! RSVP: luma.com/ofmphae4
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May 15
First Codex meetup in London and my first London event, and it slapped. Killer speakers and tight organisation. Met a bunch of cool devs. Very bullish on the London AI scene. #Londonmaxxing
May 15
Last night the first Codex Community Meetup in London was ๐Ÿ”ฅ - by far the most fun event i've ever done. From a @romainhuet dm on Sunday night to a 1,000 person waitlist in 4 days. 200 Engineers in a room in Kings Cross, London nerding out about Goblins, Codex & AI. Live Codex demos, credits, stickers & hacking w/ 4 best demos getting ChatGPT Pro for a year, now thats codexmaxxing Huge thank you to the OpenAI team for speaking to basically everyone and @romainhuet, @reach_vb & Jimmy for the impromptu fireside, bringing insane Codex demos & Codex Mobile drop!! @HennersBro98 @AndrewGinns cc @OpenAIDevs More pics in ๐Ÿงต add yours below if you were there.
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May 13
Johannaโ€™s story is why I love what weโ€™re doing with @trysecretsauce
Meet Johanna, a personal trainer growing Muscle Munchies between client sessions. For food brands, visuals are the sale. Johanna tried other AI content platforms before but kept getting back photos that โ€œ๐˜ฆ๐˜ช๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ๐˜ฐ ๐˜ง๐˜ข๐˜ฌ๐˜ฆ ๐˜ฐ๐˜ณ ๐˜ฅ๐˜ช๐˜ฅ๐˜ฏโ€™๐˜ต ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ฎ๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต." Then she tried SecretSauce. "๐˜ ๐˜ธ๐˜ข๐˜ด ๐˜ด๐˜ฐ ๐˜ด๐˜ฉ๐˜ฐ๐˜ค๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ช๐˜ต ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต, ๐˜ฃ๐˜ถ๐˜ต ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ - ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ข ๐˜—๐˜ฉ๐˜ฐ๐˜ต๐˜ฐ๐˜ด๐˜ฉ๐˜ฐ๐˜ฑ ๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต. ๐˜Š๐˜ญ๐˜ฆ๐˜ข๐˜ฏ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ๐˜จ๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ, ๐˜•๐˜ถ๐˜ต๐˜ฆ๐˜ญ๐˜ญ๐˜ข ๐˜ฐ๐˜ฐ๐˜ป๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ต ๐˜ฆ๐˜น๐˜ข๐˜ค๐˜ต๐˜ญ๐˜บ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ ๐˜ข๐˜ด๐˜ฌ๐˜ฆ๐˜ฅ, ๐˜ข๐˜ค๐˜ค๐˜ถ๐˜ณ๐˜ข๐˜ต๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ต๐˜ข๐˜ช๐˜ญ๐˜ด." She didnโ€™t have to wait long to see if it worked: "๐˜ ๐˜ฑ๐˜ฐ๐˜ด๐˜ต๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜๐˜ฏ๐˜ด๐˜ต๐˜ข๐˜จ๐˜ณ๐˜ข๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ฐ๐˜ต ๐˜ฎ๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฐ๐˜ณ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ฎ๐˜ฆ ๐˜ฅ๐˜ข๐˜บ." See how she did it: trysecretsauce.ai/blog/musclโ€ฆ
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Ben retweeted
May 10
OK I'VE BEEN SO EXCITED i could barely keep this a secret all week and it's finally official MY HOME COUNTRY'S MINISTER OF FOREIGN AFFAIRS (equiv to Secretary of State) IS A HUGE NANOCLAW FAN (check @VivianBala, that's really him, not an intern) AND WILL BE KEYNOTING @AIDOTENGINEER SINGAPORE (with NanoClaw creator @Gavriel_Cohen right after) NEXT WEEK Usecases like his are what I have been hoping to promote with the international AIE partnerships and @agrimsingh and @SherryYanJiang crushed it with this one. governments waking up to AI and joining @aiDotEngineer: UK: Chief AI Officer Singapore: Cabinet Minister who's next??
Where in the world can you find a senior government leader with a personal AI stack published on GitHub? How many would be willing to talk about it in a room full of builders? Which is why we are so incredibly honoured to welcome Singaporeโ€™s Minister for Foreign Affairs, Dr Vivian Balakrishnan, to the lineup of speakers for @aiDotEngineer Singapore. A few weeks ago, Minister Balakrishnan casually dropped a technical writeup of his personal AI system online. Raspberry Pi. Claude. Local embeddings. Knowledge graphs. A full architecture breakdown. And the global AI community noticed because it reflected something bigger: a willingness to engage with these systems directly, publicly, and practically. To kick off AIE Singapore, Minister Balakrishnan will share his experience experimenting with open-source AI tools and building a โ€œsecond brainโ€ workflow, alongside broader reflections on how AI may reshape global dynamics, and the way people work, think, and manage information. In a role that demands navigating enormous volumes of information and constant context-switching, his reflections will set the tone for the conference in exactly the way we hoped: That meaningful conversations about AI should not stay abstract. They should involve understanding its parameters through practical engagement with the technology. And that Singapore has become the place where that kind of engagement happens seriously.
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