Building @optaio to help the trades buy leads smarter

Joined April 2015
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Opta takes RoofCon
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Bryan and the @leadtruffle team have been an awesome partner, helping several of the contractors on @optaio with their speed-to-lead.
We onboarded an HVAC company in Sacramento last month and our AI agent closed $49k in revenue in the first weekend. They were leaking revenue at the front line - paying $30-60 per LSA lead and watching half of them go cold because nobody responded fast enough. Their GM had already burned through engagements with BOTH Chiirp and Hatch trying to fix it. Both failed at onboarding. Here's exactly what our AI agent does for them: When a homeowner submits a form on their website, messages them through Google LSA, fills out a request on Yelp, Angi, Thumbtack, Modernize, Networx, the website, & more: - The agent responds within 5 seconds with a personalized SMS acknowledging what the homeowner actually asked about - no AC, furnace not heating, heat pump replacement, whatever - Qualifies them over text: zip code, system type, urgency, residential vs commercial - Pulls available appointment slots in real time and offers 3 options based on tech routing - Books the appointment directly into ServiceTitan if accepted - Texts a confirmation with the tech assignment - Loops in the CSR team only when the lead is high-priority (replacement quote, commercial, multi-system) What happened in the first 14 days: - One lead came in Saturday at a coffee shop. Booked by AI in 7 minutes. GM showed up in shorts and a t-shirt. Closed a $23,000 job - Another lead came in Sunday at 6:32 AM. Booked by AI at 6:50 AM. GM showed up at 11 AM and beat 3 competitors the homeowner had already scheduled. Closed a $26,000 HVAC heat pump replacement - $49,000 in new revenue over a single weekend from leads the GM never replied to first - Currently on a 9-appointment closing streak. 75% close rate. Their new bottleneck is install capacity, not lead response - All their lead-source integrations are managed by our team - they don't have a tech guy and they don't need one Most home service operators are spending more on marketing every month and losing 30-50% of those leads to slow follow-up. You're not booking as many jobs as you think you are. AI shouldn't fully replace your CSRs - but there's no reason to keep setting money on fire when the first text wins the job. Don't believe me? Watch a 90-second interview with their GM:
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Claude sounding more and more like ChatGPT these days (derogatory)
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Check out my friend @NotGoKGreen’s new site it looks incredible Bonus: you might just find a new accountant
Please do not go to samslist.com i'm still figuring out how to make the big announcement
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Cole Bridge retweeted
“The only true moat now is taste” - guy wearing Patagonia vest
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Cole Bridge retweeted
When did SDR rebrand to “GTM Engineer”? 🤨
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Trainers who use obscene amount of space/machines for their clients should be banned
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Gross
Participants in the 2026 Los Angeles Marathon have the option to only run 18 miles—and still receive a finisher medal, race officials announced this week. runnersworldmag.visitlink.me…
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Cole Bridge retweeted
7 Nov 2025
it’s very simple: if you run long enough or hard enough, you can get the voices in your head to pipe down for a couple hours
I wish I understood marathon culture
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Go watch my dude on ESPN 2 (And give him his own show @espn)
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Did not expect Daniel Lurie to cook so hard, but here we are
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We’re so back
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Waymo added Spotify 🔥
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Cole Bridge retweeted
22 Oct 2025
Looking for a startup attorney who can help with stuff like incorporation, cap table, employee docs, etc Who do you trust?
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Been awhile, but @optaio is routinely saving users $15K/month now
Ran the numbers for a new @optaio user and we saved them $3.8k in wasted ad spend in their first month. Chat, is that good?
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The @mediaking ramp ad in the new Senra episode made me happy
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A new goal of mine (Courtesy of @aubthread) Pitch to someone's note taker when they don't show up for a call and still close the deal through the notetaker transcript
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Also see: ghost writing / social growth pitches from account with 10 followers
The irony of pitching deliverability consulting, AI SDRs, & meetings from cold email and landing in junk folder
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