in pursuit of leverage for creators, and those who serve them
Joined June 2020
- Tweets 265
- Following 1,278
- Followers 1,295
- Likes 605
Photos and videos
Creator Aligned Projects ≃ retweeted
1 Jan 2025
We shared our strategy with a tiny YouTube channel (5k subs).
Their first video went viral:
- 1m views.
- 230x their average view count.
- Next videos also banged.
So f**k it… here’s the strategy they used:
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27 Jul 2023
Save this & read when you're wearing your critical thinking hat washingtonpost.com/opinions/…
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22 Jun 2023
Save this & read when you're wearing your critical thinking hat midiaresearch.com/blog/who-t…
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26 May 2023
Save this & read when you're wearing your critical thinking hat axios.com/2023/05/26/future-…
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23 May 2023
Save this & read when you're wearing your critical thinking hat theleap.co/creator-economy-s…
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16 May 2023
Save this & read when you're wearing your critical thinking hat vanityfair.com/news/2023/03/…
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16 May 2023
Save this & read when you're wearing your critical thinking hat hbr.org/2023/04/generative-a…
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16 May 2023
Save this & read when you're wearing your critical thinking hat puck.news/hollywoods-a-i-art…
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6 May 2023
Save this & read when you're wearing your critical thinking hat variety.com/2023/music/opini…
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4 May 2023
Save this & read when you're wearing your critical thinking hat nymag.com/intelligencer/2023…
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Creator Aligned Projects ≃ retweeted
24 Apr 2023
YES, AND
Also learn paid.
Paid is another tool for the tool belt, and can teach you a ton.
When I led growth @vice, we’d put small test $ behind articles to A/B and get a sense of relative traction in a more controlled setting.
Learn paid, just don’t rely on it.
24 Apr 2023
I spent the weekend at a mastermind with business owners generating $500k/month (minimum).
My biggest takeaway:
Everyone wants to own a business built on organic traffic (rather than paid ads).
The problem is, no one wants to write organic content every single day for 3 years.
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Creator Aligned Projects ≃ retweeted
24 Apr 2023
Serious question: is it more motivating when someone believes in you or when they don’t?
43%
When someone believes
10%
When someone doesn’t
48%
I like a mix of both
21 votes • Final results
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Creator Aligned Projects ≃ retweeted
24 Apr 2023
Good framing from @AbelowRob
Lots of opportunities to give credit to the best early thinking for equitable structures in AI music…
In this case @hollyherndon and @hollyplus_
x.com/nicksusi/status/165047…
24 Apr 2023
Licensing your voice to AI is music collaboration at scale.
But most can't see the future right in front of them.
Here's how I see it working:
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Creator Aligned Projects ≃ retweeted
23 Apr 2023
A company is a series of machines.
You need machine designers.
You need machine builders.
And you need machine operators.
You build micro machines (eg prod roadmap), macro machines (eg depts), and meta machines (eg narratives).
Recognizing the differences is essential.
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22 Apr 2023
Save this & read when you're wearing your critical thinking hat www-coindesk-com.cdn.ampproj…
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Creator Aligned Projects ≃ retweeted
18 Apr 2023
you'd be surprised at how successful the following strategy can be:
treating people like human beings with respect for the demands on their time.
🤯
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