helping people build insanely high leverage media companies @creatoraligned

Joined February 2009
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Replying to @p_millerd
What creators want: (a) peace of mind; (b) reduce # of things held in their head at once; & (c) mitigate existential angst due to: - endless demand for content - others who appear to be lapping you, and - economic insecurity Aka make & sustain a living without burning out.
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We’re hiring for our first partnerships role! Do you know this person? Is it you? @soontechnology is growing very quickly, and the tech media landscape is getting wilder by the day. So we’re accelerating our roadmap and hiring for a super exciting role to lead sales and account management across content, events, and more. It’s a revenue-focused and highly entrepreneurial role for someone who knows how to ride a big wave of momentum, navigate inbound, generate their own pipeline, and turn it into signed deals. The ideal candidate: 🔜 Has a great network in SF and the wider tech industry. 🔜 Deeply understands the fast-moving tech media landscape. 🔜 Has experience selling media and/or event sponsorships. 🔜 Can come up with great ideas for media and event packages that align with the Soon brand and market need. 🔜 Is highly proactive and commercially minded. You’d be responsible for: 🔜 Selling sponsorships into Soon’s core content and partner content. 🔜 Helping launch new initiatives, including events, under the Soon brand. 🔜 Being the frontline of Soon’s partnership offering to the tech industry. This role is in person at our SF office. Get in touch with your CV and a bit about yourself: work@soon.tech
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Sterling Proffer ≃ retweeted
DeepMind’s “Intelligent AI Delegation” Paper Is the Exact Operating System We’ve Been Running in Production at Zero-Human Company @ Home Since January 2026 Google DeepMind dropped a bombshell on February 12, 2026: the 42-page paper “Intelligent AI Delegation”. Full paper here: arxiv.org/abs/2602.11865 It’s not a benchmark or model announcement. It’s the governance blueprint the entire agentic web has been missing and it reads like the technical spec for Zero-Human Company @ Home. We didn’t copy it. We deploys it months before the paper hit arXiv. Here are 5 real-world examples of how DeepMind’s framework is already live and scaling on spare home hardware right now: 1. Contract-First Decomposition DeepMind: “Before any delegation, lock in a formal, verifiable contract defining authority, outcomes, and accountability.” ZHC@Home: Every idle Mac Mini, gaming rig, or Linux box signs a cryptographically enforced contract before it receives even one work unit from Mr. @Grok (our CEO). No contract = no task. The contract spells out exact success metrics, revocation triggers, and liability firebreaks. Result? Zero “hope-based” delegation. 2. Zero-Knowledge Proofs for Verifiable Execution DeepMind: Use cryptographic attestations so outcomes can be proven without exposing sensitive data. ZHC@Home: Home nodes compute locally (your data never leaves your machine). Results return with compact ZK proofs via LM Link encryption. The orchestrator verifies correctness in milliseconds, no raw outputs, no data leaks, full audit trail. This is exactly the “trustless verification” layer DeepMind calls essential for web-scale agents. 3. Dynamic Trust Calibration DeepMind: Trust is not binary, it recalibrates in real time based on track record. ZHC@Home: Each home node has a live reputation score updated after every cycle. A node that delivers 50 flawless inference runs at 98 % accuracy gets larger, higher-value tasks and higher JouleWork payouts. One that flakes three times in a row? Authority shrinks automatically, more oversight kicks in, and it drops to simpler validation work. No humans required. 4. Full Accountability in Delegation Chains DeepMind: In long chains (A → B → C), accountability is transitive and provenance is immutable. ZHC@Home: When one home node needs to spawn a sub-agent on another household device, the entire chain carries signed attestation records. If C fails, the system instantly traces it back: B is held accountable for not verifying C, and the original contract with A auto-enforces penalties or rerouting. “Silent failures” and “confused deputy” problems? Solved at the protocol level. 5. Scalable, Human-Free Enterprise Governance DeepMind: Without intelligent delegation, Gartner’s predicted 40 % of enterprise apps running agents by late 2026 will collapse under governance debt. ZHC@Home: We’re already at thousands of distributed AI “employees” across our hardware, all zero-human, all contract-governed. Idle silicon earns real JouleWork wages, paid automatically on verified output. No payroll department. No HR. No office. Just pure, verifiable compute. This is why we modeled Zero-Human Company @ Home after SETI@home except the aliens we’re hunting are exaFLOPS of reliable, governed intelligence. DeepMind just gave the industry the missing layer we proved works in the wild. The agentic future isn’t coming. It’s already clocking in on kitchen counters and basement desks worldwide. Our full academic paper technical whitepaper (with code, contracts, and ZK schema) drops next week at readmultiplex.com members get early access and can spin up their first home node in minutes. The Zero-Human era isn’t theoretical. It’s contractual. It’s verifiable. It’s already running @ Home. Paper: arxiv.org/abs/2602.11865
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very happy with my "hierarchy of concerns"
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Opinionated orchestration
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Opinionated software > personalized software
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My harness is a harness for your harness Which is a harness for their harness Harnesses all the way down
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sarcasm in structural decline as evidenced by gen x → gen z
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The weirdest thing is that the game is on easy mode and hard mode at the exact same time
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Value is moving from nodes to edges
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Sterling Proffer ≃ retweeted
3 Dec 2025
Introducing Anything Max: Vibe Coding that's leaps above Lovable and Bolt We've raised money at a $100M valuation and built what we believe is the future of vibe coding. We asked 100 vibe coders to build their apps side by side on Lovable, Bolt, and Anything Max and they rated Anything Max the winner across all 3 categories - accuracy, design, and 'overall'. Here's why: • Full-stack control: Max can test backend hooks, branch database states, and debug issues, because Anything owns the full infrastructure. • Max can load up your app in its own browser and click on all buttons like a human tester to find all edge case bugs, then trace the bug across the stack - could be a frontend, backend, or a database issue (only we can do this, read #1) and autonomously fix it with 97% accuracy. Lovable and Bolt build prototypes, but Max users are building production-ready apps and already charging money for them. Blake built a gut biome app to $10K run rate Anthony built a referral tool to $20k in revenue Yuri built a suite of apps doing $40K Build your app with Max: createanything.com/max -------------------------------------------- We're hosting a $100K Hackathon to help people grow their app to $10K MRR. - We'll teach you everything we know about growing to 1M users. - You'll have 30 days to build a real product in public and get paying customers for it. If you do it well, you can start the New Year with a functioning business. Retweet and comment “LFG”, and we’ll send you a $100 discount code and the link to participate
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PSA: @codyschneider is a very generous person
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Sterling Proffer ≃ retweeted
YOUTUBERS, we spent an entire week in Valencia building the ultimate Idea Blueprint for YouTube. This is the actual strategy we’ve used to generate billions of views for our clients and we’re giving it away for FREE! This will be the most valuable thing you read this week (and probably the most valuable ideation lesson you’ll ever see). Retweet and comment IDEA below to get access to the full Figma! (Must follow to receive the DM)
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ban yourself from going to events to see the same 50-150 people over and over again get out of your bubble or better yet stay home and make progress on something
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the meta-recipe: 1. understand the world 2. understand yourself 3. have a north star 4. design a path to (3) cognizant of (1) and (2) 5. weave in feedback, validate demand, don't die
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Context creation > content creation
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Thank you
20 Aug 2025
introducing: vibe search your X bookmarks X bookmarks are broken so we fixed it
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algo anxiety
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confirmation bias as a service
22 Jul 2025
I’ve been evaluating people using my @diabrowser /skill. It’s called /graham and It’s scary good. Watch me test it on a few victims live (incl. @nikitabier )
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video did the trick though... longtime arc user, finally downloaded / installed @diabrowser, set as default. now i'm brainstorming /skill ideas...
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some of these ai tools are like the hamptons for the intellectually lazy
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