Cardano could have the best marketing in the world, but if people don't feel like they have the right transportation to travel to the island known as Cardano, marketing doesn't mean much.
Let me explain very simply why lack of liquidity is Cardano's biggest hindrance, and it's absolutely not marketing.
Right now, I could record a video showing an incredible Cardano project. The video could get tens of thousands of views.
But 95% of people who are not actively using Cardano will not feel like figuring our how to get their funds into the ecosystem.
Get UDSC, and that is solved instantly.
The fact of the matter is that Cardano should have gotten USDC or USDT by now.
If you don't want to use it, then don't. But the option should be there.
Project founders and builders will benefit greatly!