Great to be back on stage presenting in front of real, live people again! Talking all things Precision Demand Marketing and the new buyer-driven era @integrate#MarTechFest
We conducted a poll on a recent #IntegrateLive on 2021 event strategies and found that 71% of #b2b marketers plan to reactivate in-person events in the next 6 months. Does this align with your #b2b#events strategy?
Check out our on-demand replay here: bit.ly/2SdCx3d
A7. Organisers & event reg companies need to embrace the fact exhibitors often want to bring their own lead capture solutions (& not rent scanners or use one-off apps) that are integrated with their MarTech stacks and enable fast, intelligent lead routing / follow up #expochat
To go from response to revenue:
🔸 Align with sales and finance to derive goals
🔸 Create a deep understanding of conversion rates at a campaign level
🔸 Calculate ROI, CPx and CAC
@integrate's Chris Wickson at #B2BGetStacked
Looking forward to a lively discussion with @ScottAVaughan tomorrow where we’ll be diving into some of the big questions facing B2B marketers planning their event strategies for 2021. Register via link below for live / on-demand viewing.
Events are returning in 2021. Are you taking the right steps to prepare?
Save your spot to hear our @cwickson84, VP & GM of Events, and @ScottAVaughan, Chief Growth Officer, outline how top marketers are thinking about 2021 event strategy. Register now. bit.ly/3dMzQwj
The B2B event marketer role has evolved. With 2021 planning now underway, virtual and in-person events will create new challenges and opportunities. Read the latest blog from @integrate's @cwickson84 to learn how to navigate the two for maximum impact. bit.ly/35Yyfl0
Join us this week as @ScottAVaughan joins @tableau to explore how our MarTech stacks are running out of steam and how to build a data architecture and tech stack for today's marketing reality.
Secure your place: bit.ly/39Ch47H#b2bmarketing#martech
UFI and @SisoOrg SISO are offering a new campaign to show organisers around the world who want to showcase that their exhibitions are ongoing, despite the current challenges caused by the global outbreak of #covid19.
For more information, please visit supportingevents.org
Join Integrate on December 12th to learn how game-changing marketing teams capture context-rich, qualified leads and accelerate revenue opportunities from events.
Secure your webinar place today: bit.ly/35UzfDC#webinar#marketing#eventleadcapture
Any startup out there even remotely considering banking with @HSBCUKBusiness - stop. Do not do it. Truly the worst customer experience, time and time again. Thankfully our time banking with them is at an end.
The @integrate team are here today at the #MarTechFest in London. (Note the branded floor!) I’ll be on stage at midday discussing the power of Marketing & Sales unity, and why Marketing Orchestration at the top of the funnel has never been more important
Excited to be speaking tomorrow at the #MarTechFest here in London (& to finally have my own cartoon headshot)...
I'll be on stage at midday, discussing how Marketing Sales have to combine today to achieve results and introducing #MarketingOrchestration@integrate@Akkroo