Forever student of life, people, markets and business. #CMO, Go-to-Market leader and advisor by day. #Sports, #Music, #Travel

Joined April 2009
81 Photos and videos
Scott Vaughan retweeted
23 Sep 2020
2,750 nominations. Over 15 different countries. One winner. We’re excited to announce Integrate has been awarded the 2020 Marketing Automation Innovation Award by @MarTech_Awards. Get the whole story here: bit.ly/3kGus00 #b2b #b2bmarketing #demandgeneration #marketing

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Scott Vaughan retweeted
Great question posed from this #episode of the @HCMarketingShow with @ScottAVaughan and @CaseyChesh, what is the experience that your target accounts have after marketing passes them to sales and then also when they become customers? #ABM
Just released!! Check out the latest #podcast featuring a new guest, Scott Vaughan @ScottAVaughan, the Chief Growth Officer at Integrate Inc. Listen now! #ABM podbean.com/eau/pb-7hacc-dba… on #Podbean
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My latest on the shifts going on in #B2BMarketing. Build a smarter path to revenue and customer generation in 2020 mklnd.com/2tzvEgp via @marketingland #demandgen #revenuetechnology #martech

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Scott Vaughan retweeted
17 Dec 2019
🎁 A gift from us to you this holiday season, check out our 2020 #CMO predictions to verse yourself in all things #marketing for the new year! buff.ly/2Yomwq3 #predictions @cahidalgo @NealSchaffer @lilachbullock @ginidietrich @BrennerMichael @ScottAVaughan @douglaskarr
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Oh my this is so true. The fun of working as a team and bringing together pros to make big things happen, fix the impossible and get stuff done. Thanks @saykay for sharing!
Every leader has their fixers... those kickass people you can deploy Iike an emergency SWAT team to solve any impossible problem when others can’t. I love fixers so much I built an entire team of them. Grateful for them this weekend...You know who u are, from SJtoSFtoDEN.💜🙌
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If you are creating a business case for #MarTech, it's critical you educate the leaders, show how said tech investment fits into the overall strategy, connects with what is being used today & what's on the road map per @Zvenhaus sharing experience @Eaton on stage #CMWorld19 #ROI
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Ranked content is always good. Good content isn’t always ranked. So many factors matter - load time, mobile responsive, and compliant per @scottspjut at #CMWorld19
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#Zombietech in marketing, it’s a thing. It’s neither dead or alive, taking space up in your #Martech stack. Signals low adoption, buying one-off tools #CMWorld @zvenhaus delivers the gospel on how to avoid.
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I like the way Marketers are taking control of their event data and lead process, while still working closely with event organizers to get more out of their event investment. Such a positive sea change. Tech & capabilities are advancing quickly via @integrate
27 Aug 2019
A new era of event tech! To coincide with the introduction of NFC badge scanning to our mobile app, read about how NFC technology is modernizing the event industry: akk.ro/2TYmenI
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“People like brands because they're a guarantee of non-crapness”. Optimistic view from – @rorysutherland at #IgniteB2B
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#B2BMarketing is often driven by the drive to avoid blame not to create a meaningful difference. Further, if we changed our approach, we may all be working 3-day work weeks. Yes! via @rorysutherland #Igniteb2b
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'We must use marketing to inform what we do, not decide what we do” @rorysutherland #IgniteB2B #CMO
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#Igniteb2b kicks off with @joel_b2beditor getting the UK #B2B Marketing community going!
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Talking #B2BMarketing at #Ignite2019 London. @JeremyBloom11 taking the stage to talk demand orchestration, revenue marketing and breaking down silos @integrate #MarTech
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Scott Vaughan retweeted
8 Jul 2019
Don't miss us tomorrow at #IgniteB2B! @JeremyBloom11 and @cwickson84 will take the stage sharing critical insight into B2B marketer's need for top-funnel unity. If you are focused on revenue acceleration, this is a discussion you can't afford to miss.
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A wide variety of views on big #B2B marketing trends via @DG_Report. Glad to be included in this piece from a variety of experienced marketing leaders.
Want to know what’s next in modern #marketing? 10 industry experts share their thoughts on future #B2B trends, tactics & tech: bit.ly/2EUOLEz @TechTargetCMO @shellkillebrew @bkardon @ScottAVaughan
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How well is your organization aligned to drive revenue? These are areas to explore to move towards alignment. #SDsummit
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Alignment = Ability to Grow. In my new Chief Growth Officer role, been trying to figure out how to make this happen by connecting customers and partners with our @integrate revenue engine (sales, marketing, customer success & product). @KerrySirius #SDsummit
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Revenue Product Sales Marketing = Revenue Engine #SDsummit
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