Our Super Bowl ad!!!
Super excited about this piece of work. It was a labor of love that we started about 5 months ago and proud it’s out in the world now!!

Quick breakdown: First Super Bowl Spot This was our first Super Bowl spot. So naturally we felt it was important to debut with something to say. We wanted to use this massive platform as a way to showcase our commitment to helping bring awareness and solve the public health crisis of obesity.  PSA-Style  We don’t have the budgets of a lot of the brands that are advertising next to us. In a sea of celebrity-driven spots trying to land jokes, we wanted to stand apart with a PSA-style spot that leans on data and strong visual language. If you can’t fight the same fight then fight a different fight..and that's what we tried to do. Zig when everyone else zags.  Done Completely in-house We did this campaign in-house which is really unique for the Super Bowl, and a testament to the capabilities of our super talented team. Really believe in house capability can be a competitive advantage - and this is just another proof point.  Send a Message We wanted to create a spot that said the truth. A spot that educated people and made them aware of how big of the crisis we are in. The script was poured over more times than I can remember - really crafting each word to make sure it delivered on our strategy. In the end, it’s a spot that we hope is recognized for being different and stands out in a way that makes people notice what’s going on.  🧵Some of my fav visual moments from the spot

Shots from our shoot in Atlanta