Driving Growth | Safeguarding privacy | Driving transparency | Building the sustainable future for trusted advertising
Joined August 2014
- Tweets 438
- Following 96
- Followers 257
- Likes 113
21 Photos and videos
28 Oct 2023
I and my fellow Jews are horrified by the uninformed that find some morality in standing by Hamas terrorists. For all of them — and everyone — this must be seen.
26 Oct 2023
The incredible, bone-chilling speech by Dr. @mijalbitton during today's "Never Again Is Now" rally outside @nyuniversity 🇮🇱עם ישראל חי🇮🇱
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22 Aug 2023
A good summation from @seb_joseph. What we're hearing from our clients at @TrustXAds is that (1) it's Google, and (2) what about Safari / Apple? @Digiday digiday.com/marketing/the-pr…
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8 Aug 2023
I can hear app developers whining again how Apple is throwing its weight around in the name of privacy. Too many complainers fail to see that Apple's privacy-centric approach is working for them because privacy is actually what people want. @TechCrunch techcrunch.com/2023/07/28/ap…
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31 Jul 2023
#Google is enabling Privacy Sandbox APIs in Chrome. A move that further locks us into the Google ecosystem in the name of privacy. Worth it? techcrunch.com/2023/07/20/go…
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26 Jul 2023
A clever OOH campaign with messaging that should hit home for everyone. @adage
Working with @BBDOSF, @WhatsApp installed “privacy shades” at three famous locations.
The message—everyone needs privacy protections, even famous homes. ow.ly/hNcC50P8Uox
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17 Jul 2023
Do you know where your Pixels are? @Richymediaguy has a few suggestions to clean up your act. adexchanger.com/data-driven-…
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14 Jul 2023
This has got to be an evil joke. Not only did online tax prep services share "millions" of users' sensitive data with @Google and @Meta, but Meta confirmed they used the data for targeting and to train AI algos. F-ing crazy! mediapost.com/publications/a…
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13 Jul 2023
I wanted to share this resource with the rest of my followers from my friend @Richymediaguy. He compares the proliferation of #PrivacyRegulation to Moore’s Law and urges diligence across your vendors who handle personal data you collect. ana.net/miccontent/show/id/i…
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11 Jul 2023
We created @TRUSTX seven years ago so that advertisers would have an EZ button at scale for 100% premium inventory. 30 publishers, 5,000 domains, 300 million unique users every month. There should be no excuse for buying MFA!
#Advertising #MFA #LowQualityMedia
As with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. adweek.it/44cmrqi
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11 Jul 2023
Déjà vu all over again. "The opaque nature of programmatic advertising has inadvertently turned major brands into unwitting supporters, unaware that their ad dollars indirectly fund these unreliable AI-generated sites." @jbruce218 @NewsGuardRating technologyreview.com/2023/06…
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10 Jul 2023
I'm with the Europeans on this one. Distributed identity in the bidstream sustains the status quo. Publishers and advertisers who have invested heavily to earn trusted consumer data relationships need a new approach. #nodataleakage @Digiday digiday.com/media/u-s-publis…
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6 Jul 2023
300% better mid-funnel metrics, 67 percent higher brand lift and 74 percent more "likeability" for ads seen on high-quality sites are all part of why trusted, professional news should be part of every media buyers portfolio. @adage @LouPas adage.com/article/opinion/wh…
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5 Jul 2023
The Nielsen brand is synonymous with words like "old school" and "legacy." I'm intrigued by Nielsen launching a cleanroom for data analytics but wonder whether this is a little too little too late. Curious what others think.
Nielsen is launching a cloud-based Media Data Room to share first-party data with clients in a privacy-safe way using Snowflake’s Media Data Cloud as the underlying platform. ow.ly/zMup50OOKLm
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5 Jul 2023
This outstanding piece here in @Digiday from @seb_joseph & Ronan Shields needs to be applauded. Their analysis on #Programmatic transparency and the b*** s*** waste of money that could be stopped with really the bare minimum of oversight is SPOT ON. digiday.com/marketing/transp…
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3 Jul 2023
We're all used to seeing calls for platform #DataTransparency for commercial reasons, such as ad targeting and media measurement. This report from @FastCompany highlights the predicament of academic researchers. Worth a read and our collective support.
16 Jun 2023
The Platform Accountability and Transparency Act would give researchers and nonprofits the ability to request large amounts of data from the top social media companies, contingent upon approval from the National Science Foundation. f-st.co/ytkdUz5
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29 Jun 2023
Contextual is far more cost-efficient, so buyers can afford more impressions even if contextually-targeted ad introduce some waste. Definitely worth some real-world testing. I'm eager to see results from @neilvogel and the DDM team.
6 Jun 2023
"Google’s recent announcement that it will turn off third-party cookies for 1% of Chrome users starting next year has made cookie deprecation finally feel real. And DDM hopes to reap the benefits by banking on contextual." adexchanger.com/publishers/d…
#AdExchanger #contextualtargeting
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22 Jun 2023
Those that are clinging to the “see no evil, hear no evil” approach to the current reality in digital advertising need to wake up. Now is not the time to be lackadaisical towards the cookiepocolypse. @adexchanger adexchanger.com/online-adver…
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21 Jun 2023
How do we make ads relevant to users without sharing their personal data across the entire internet? This is the conversation we drove home at #CannesLions2023 this week. #privacy #FirstPartyData @SecureWithHUMAN @TrustXads
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20 Jun 2023
I promise this will be everything but your typical privacy panel. Let’s not repeat the sins of the past. Come join us to see how.
20 Jun 2023
Adtech & Media friends in Cannes, please RSVP to join #TRUSTX and @SecureWithHUMAN tomorrow for brunch on their beautiful balcony at the Hôtel Barrière Le Gray d'Albion. We've lined up an all-star panel including our CEO, @davidmkohl, @weareraptive
Chief Strategy Officer @pbannist, and @Freewheel's Chief Product Officer, @dworin for an introspective look at where we've gone wrong as an industry with privacy and data protection and how we can tear it all down and build back better. No guarantees we can cover it all in just one panel, but we'll try—hope to see you there! #Cannes2023 #Privacy thelastcookiedebate.splashth…
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19 Jun 2023
Today at #CannesLions … secrets and lies from #ANA’s programmatic transparency study and our first panel of the week. I had the honor of sharing the stage with media-legend @LouPas, and founder of Lemonade Projects, @Triscari, moderated by Adexchanger’s @OSchiffey.
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