Thought-provoking new post by Even Armstrong
"Context is what gets the margin that SaaS lost
The playbook for what happens next was written in 2003. (Nobody in Silicon Valley has read it because it wasn’t a tweet.) Clayton Christensen called it the Law of Conservation of Attractive Profits: when one layer of a value chain commoditizes, the adjacent layer de-commoditizes. IBM’s hardware commoditized, and value migrated to Intel and Microsoft. If applications and systems of record just become the cost of the tokens to create them, and are thus commoditized, the value must migrate to the layer between them.
The reason is structural. At any point in time, there is one thing that is the main bottleneck in a technology stack. Everything else gets cheaper and more interchangeable so that bottleneck can be solved. Right now, the thing that matters most is the connection between how AI models are trained and the agent systems that actually use them. That’s where the real performance gains are. For that connection to improve, everything around it has to get out of the way. Databases become interchangeable inputs. Applications become disposable interfaces. Building software isn’t the hard part anymore. Directing it is. The context layer sits at the new bottleneck.
Here’s the important part: the context layer doesn’t fully compete with existing software spend. It replaces coordination overhead that companies just accepted. It takes money from the payroll budget, not the IT one. If that sounds too clean, consider what the alternative looks like where you pay a bunch of MBAs to do fake email jobs and make slides, all just to make sure that your company doesn’t go off the rails."