I almost shut down DevRel Bridge two months ago.
Not because of money. Because of doubt.
A potential client asked: "What makes you different from every other DevRel consultant?"
I froze.
I gave him the standard answer: "20 years experience, worked with top companies, proven frameworks..."
He said: "That's what everyone says. Why YOU?"
I didn't have a good answer.
The Break:
That night, I couldn't sleep.
Why AM I doing this?
The real answer scared me: Because I've seen too many DevRel teams get cut because they couldn't prove their value.
Because I've watched brilliant advocates lose their jobs while the real problem (broken onboarding) never got fixed.
Because somebody needs to say the uncomfortable truth: Most DevRel is theater, not strategy.
The Shift:
Next day, I called him back.
"Here's why me: I'll tell you when DevRel isn't your problem. I'll tell you when your product experience is broken. I'll walk away from projects that aren't ready instead of taking your money."
"Most consultants tell you what you want to hear. I'll tell you what you need to fix."
Long pause.
"When can you start?"
The Truth:
Your differentiation isn't in your resume. It's in what you're willing to say no to.
The companies that "do everything" get hired by everyone and remembered by no one.
The companies that stand for something specific? They attract the right clients and repel the wrong ones.
I'm not for everyone. I'm for companies that want truth over comfort.
And that's okay.
The Question:
What makes YOU different? Not your skills. Your principles.
What will you say no to that others say yes to?
That's your real competitive advantage.
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Hi 👋 I'm Marcos, I run DevRel Bridge where I help developer-first companies scale faster with strategy, content, and community. If you found this useful, you'll probably like what I post here. Also check out my new SaaS, LinkIntel if you want to get real analytics from your LinkedIn posts.