đŸ‘‹đŸŸ the AI marketing guy | 10 yrs in marketing | most recently » growth/marketing @heygen labs

Joined March 2011
178 Photos and videos
Pinned Tweet
28 Sep 2025
@ new followers since moving to SF(!) — allow me to reintroduce myself: I'm Devan (day-vin), and I've spent my entire life in marketing. education started early, I started attending my dad's @uclaanderson marketing classes at ~11. I started a clothing company at 15, a tech startup at 18, and have been working in tech ever since. I ended up going to @babson, I consulted on early stage growth at some startups, I led growth at some other startups, and most recently I was building/launching new AI/video products @heygenlabs. now I'm onto something new, still lowkey for now, but ask me about it 👀 if we haven't already gotten the chance to know each other, my DMs are open and I'm excited to meet you! if you're interested in the long story, link's in my bio
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the best OOH campaign i’ve seen in quite a while
wow sick new billboards from openai
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đŸššđŸ’” a natural step so excited for this team, keep your eye on @naturalpay
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spotted the new @Tesla Cybercab (testing?) on the streets of SF!!
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cc @MKBHD dude it’s only May this isn’t looking good
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spotted the newest evolution last night
Mar 25
Waymos through the years
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I’ve known @bykahlil for years and have been watching him build @naturalpay since day 0 his clarity, tenacity, and rigor has genuinely inspired the way I move as a founder congrats team Natural for coming out of stealth!!
210 days ago, @naturalpay was just a one-pager and a memo. Today, we’re coming out of stealth. Natural is the agentic payments platform powering frictionless money movement between agents, businesses, and consumers. Wallets. Payments. Ledgering. Routing. Identity. Compliance. Credit. Observability. Risk. Everything needed to move money. Engineered for agents and designed for humans. These primitives give you the ability to transact without becoming a payments expert or stitching together a dozen fragmented tools. Huge thanks to our team of 10 (soon to be 25), our early investors, and the supporters who believed in this vision from the start. If you want to help shape how money moves over the coming decades, we’re hiring. And if you’re building agents you should probably be moving money too. Reach out. Read more about Natural and the products we’re launching in the blog below. natural.co/blog/introducing-

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walking for 2hrs throughout SF is like walking through 5 different cities
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we’re entering a second golden age of creative advertising and I couldn’t be more excited this campaign is art, congratulations to everyone involved
Love these new Anthropic videos
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Devan Sood retweeted
Jan 30
>be @devansood >dad is a marketing professor >started attending his classes as a kid >helped with his mom’s small business >started a clothing brand in high school >built his first tech startup at 18 >spent the last decade doing growth for early-stage companies >launched multiple AI video products at HeyGen >feels a calling to build an AI-first marketing product >starts working on a prototype >tries Boardy to meet people >gets introduced to @WuyepRaynan >young indiehacker, already building his own product >convinces Raynan to work together part-time >few months later, v1 is out and amazing >Raynan stays on as a founding engineer!
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Devan Sood retweeted
31 Dec 2025
master has given dobby a sock! dobby is FRRREEEE!!!
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20 Dec 2025
this man is putting on an absolute masterclass in marketing pay attention
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20 Dec 2025

Replying to @RealChalamet
Between this and the zoom stunt, this man is the marketer of the year for me.
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9 Dec 2025
prediction: 2026 will be the year of fashion’s influence in tech I know, “fashion already influences tech!” but not in the way that it’s about to the cinematic launch videos, the world-building, the viral drops; the taste parallels are everywhere now I’m already feeling it
2 Dec 2025
Charlie Smith Leaving Loewe for Nothing Technology trib.al/kIwOrtv
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8 Dec 2025
some of the best marketing of the year, excited to write about this one soon!
‘ZOOTOPIA 2’ is now eyeing a $1.5–1.7B run at the worldwide box office. It cost $150M to produce.
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19 Nov 2025
as AI makes executing these tactics easier, this is exactly how marketing campaigns will go live - creative v1 was done in minutes - fast and easy to ship - turnaround in <1 work day so exciting
18 Nov 2025
Slack to skyline in 8 hours. Getting big doesn’t mean getting slow.
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16 Nov 2025
startup success is mostly a combination of good timing not quitting took me a long time to realize the weight of that
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6 Nov 2025
I have so much respect for Balaji that I have no notes but if he wants a better Multilateral Summit fit I’m happy to help
6 Nov 2025
Convened a successful multilateral summit of Bitcoin’s ideological spectrum: @saifedean × @balajis
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4 Nov 2025
'futurecore' will be the aesthetic of 2026 you heard it here first
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4 Nov 2025
the next 10 years of my life will be about fixing this
this is every martech stack. 17 tools. one bad strategy.
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30 Oct 2025
as soon as you stop paying $10k/yr they send the username back to the original owner more of a lease (that the original owner doesn’t benefit from at all) can’t wait to see how this plays out
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