Faculty Director of the BYU PR Intelligence Lab, Associate PR Professor, Triathlete, BYU Football Fan, and Father of Five
Joined April 2008
- Tweets 1,700
- Following 646
- Followers 1,242
- Likes 711
Photos and videos
23 Oct 2025
I'm back on Twitter after being gone for too long. Time to re-engage.
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Devin Knighton, Ph.D., APR retweeted
2 Mar 2023
@devinknighton and team created a “data intelligence” metric that suggested PR agencies should use AI, have a branch dedicated to data analytics, or have a data analyst in a leadership position. #iprrc #iprrc26
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27 Jul 2021
Humans vs. Robots in basketball? The future can be mind boggling.
25 Jul 2021
A basketball-shooting robot!!!
Haven’t seen anything like it since the Spurs sent one to Toronto.
9 Mar 2021
In a climate of increased desire for privacy controls, it seems odd for T-Mobile to automatically enroll their customers in more ad-targeting campaigns. #issuesmanagement wsj.com/articles/t-mobile-to… via @WSJ
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"If we emerge from the pandemic unscathed, but unchanged, we will have missed out on the full benefit of this unique experience."
Pres. Kevin J Worthen speaking remotely to all BYU staff & faculty this morning in preparation for fall semester. More excerpts from his speech⬇️
ALT President Kevin J Worthen speaking on a stage at BYU.
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24 Aug 2020
The fall semester begins next week, and I'm excited to hear from students again. This is why I pursued a Ph.D. and why I'm teaching at BYU. Even if it's on Zoom, it's about the students.
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30 Mar 2020
I can't explain it, but I feel excited about the coming week. Given everything going on right now, I know I shouldn't. But I think this week is going to be great!
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8 Nov 2019
Last night we had the amazing @NikkiWalkerPR at @BYUComms to speak to the students. She lit up the room with her passion, experience, and stories. #Inspired
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9 Aug 2019
Sharing insights from my research on assessing stakeholder relationships using big data #AEJMC19
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1 Mar 2019
The Journal of Communication Technology is looking for an Associate Editor. Check it out.
1 Mar 2019
The Journal of Communication Technology is seeking applications/nominations for Associate Editors. joctec.org/call-for-associat…. The appointed Associate Editors will begin processing manuscripts early in 2019. To apply, reach out to @prbrubaker by March 15th.
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5 Dec 2018
Happy National Cookie Day! Thanks to my sweet mother for making homemade chocolate chip cookies!
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Devin Knighton, Ph.D., APR retweeted
#LambSchoolGradStudent @devinknighton presented some of his #practicallyamazing research about the distinctions between audiences, publics, & stakeholders at #prsaicon. Stop by & see Devin at booth 209 today!
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Devin Knighton, Ph.D., APR retweeted
How does leveraging visual and text-based content engagement strategies on Facebook help build relationships between a brand and its publics? | buff.ly/2Rm9Hsx by @prbrubaker & @cwilson2006
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Devin Knighton, Ph.D., APR retweeted
If PR professionals anticipate that a residual public may hold a negative sentiment toward an org, then it can build a positive sentiment or inoculate the target public against the residual public - @PRwakefield @devinknighton, IPR W. Ward White Award winners! #IPRRC21
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15 Feb 2018
In my lecture today on #fakenews, I'll also be taking about fake followers and their influence on the spread of misinformation, thanks to the New York Times - nyti.ms/2Fm5rCC.
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20 Dec 2017
Empowering ideas in this TED talk about time management, worth thinking about as one prepares for a new year. I listened during my lunch today. ted.com/talks/laura_vanderka… via @TEDTalks
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5 Dec 2017
A study by Disney looks into how fathers are portrayed in movies. We need more of this type of research. thedrum.com/news/2017/12/04/…
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20 Oct 2017
Thanks for having me today, and thanks for your thought provoking questions and comments! #meemantalks
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11 Aug 2017
Honored to receive this grant to explore PR's role in entrepreneurship in Rio de Janeiro, Brazil post 2016 Olympics. Thank you #AEJMC! x.com/aejmc_prd/status/89600…
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