Faculty Director of the BYU PR Intelligence Lab, Associate PR Professor, Triathlete, BYU Football Fan, and Father of Five

Joined April 2008
Photos and videos
I'm back on Twitter after being gone for too long. Time to re-engage.
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Devin Knighton, Ph.D., APR retweeted
Replying to @devinknighton
@devinknighton and team created a “data intelligence” metric that suggested PR agencies should use AI, have a branch dedicated to data analytics, or have a data analyst in a leadership position. #iprrc #iprrc26
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There are so many amazing scholars and researchers here @aejmc this year. This is so much fun. #aejmc22
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Humans vs. Robots in basketball? The future can be mind boggling.
A basketball-shooting robot!!! Haven’t seen anything like it since the Spurs sent one to Toronto.
Devin Knighton, Ph.D., APR retweeted
24 Aug 2020
"If we emerge from the pandemic unscathed, but unchanged, we will have missed out on the full benefit of this unique experience." Pres. Kevin J Worthen speaking remotely to all BYU staff & faculty this morning in preparation for fall semester. More excerpts from his speech⬇️
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The fall semester begins next week, and I'm excited to hear from students again. This is why I pursued a Ph.D. and why I'm teaching at BYU. Even if it's on Zoom, it's about the students.
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I can't explain it, but I feel excited about the coming week. Given everything going on right now, I know I shouldn't. But I think this week is going to be great!
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Last night we had the amazing @NikkiWalkerPR at @BYUComms to speak to the students. She lit up the room with her passion, experience, and stories. #Inspired
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Sharing insights from my research on assessing stakeholder relationships using big data #AEJMC19
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The Journal of Communication Technology is looking for an Associate Editor. Check it out.
The Journal of Communication Technology is seeking applications/nominations for Associate Editors. joctec.org/call-for-associat…. The appointed Associate Editors will begin processing manuscripts early in 2019. To apply, reach out to @prbrubaker by March 15th.
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Happy National Cookie Day! Thanks to my sweet mother for making homemade chocolate chip cookies!
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Devin Knighton, Ph.D., APR retweeted
#LambSchoolGradStudent @devinknighton presented some of his #practicallyamazing research about the distinctions between audiences, publics, & stakeholders at #prsaicon. Stop by & see Devin at booth 209 today!
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Devin Knighton, Ph.D., APR retweeted
How does leveraging visual and text-based content engagement strategies on Facebook help build relationships between a brand and its publics? | buff.ly/2Rm9Hsx by @prbrubaker & @cwilson2006

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Devin Knighton, Ph.D., APR retweeted
If PR professionals anticipate that a residual public may hold a negative sentiment toward an org, then it can build a positive sentiment or inoculate the target public against the residual public - @PRwakefield @devinknighton, IPR W. Ward White Award winners! #IPRRC21
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In my lecture today on #fakenews, I'll also be taking about fake followers and their influence on the spread of misinformation, thanks to the New York Times - nyti.ms/2Fm5rCC.

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Empowering ideas in this TED talk about time management, worth thinking about as one prepares for a new year. I listened during my lunch today. ted.com/talks/laura_vanderka… via @TEDTalks

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A study by Disney looks into how fathers are portrayed in movies. We need more of this type of research. thedrum.com/news/2017/12/04/…
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Thanks for having me today, and thanks for your thought provoking questions and comments! #meemantalks
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Honored to receive this grant to explore PR's role in entrepreneurship in Rio de Janeiro, Brazil post 2016 Olympics. Thank you #AEJMC! x.com/aejmc_prd/status/89600…

11 Aug 2017
Congrats to the Roschwalb winner! #AEJMC17
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