The DevSwaD Journey – From a Crisis to a Mission
The story of DevSwaD began in 2020, during one of the most challenging periods in recent
#history—the first wave of the
#COVID-19 pandemic.
As the nationwide lockdown brought normal life to a standstill, many
#farmers in
#Bhagalpur and nearby regions of Bihar faced a serious problem. Their produce was ready, but markets were closed, transportation was disrupted, and they had no clear way to reach
#customers. Amid this uncertainty, a few farmers reached out to us with a simple request:
"Can you help us find customers for our products in
#Bangalore?"
What started as an effort to support a few struggling farmers soon became a larger
#mission.
We realized that while thousands of people from
#Mithila,
#Anga,
#Bihar,
#Purvanchal, and other parts of India were living in Bangalore and across the country, they were finding it difficult to access authentic
#traditional food products from their
#homeland and during Covid it was more difficult to get even basic
#food items. The products available in the market often lacked the purity, taste, aroma, and authenticity that people remembered from their
#childhood and
#village homes.
With a desire to help both the farmers and our
#community, we began our journey.
However, the path was far from easy.
One of our biggest challenges was sourcing
#genuine Katarni Rice and Katarni Chuda (Poha). Although Katarni is one of Bihar's most treasured traditional
#rice varieties, finding truly
#authentic products with the original
#aroma and
#taste was not easy. We spent months interacting with farmers, visiting cultivation areas, understanding traditional processing methods, and building relationships based on
#trust and
#transparency.
After extensive groundwork and persistent efforts, we established a
#reliable network of dedicated farmers and traditional producers who shared our commitment to
#purity and
#authenticity.
This marked the beginning of DevSwaD.
What makes DevSwaD even more
#special is that it is a 100%
#women-led operation in Bangalore. From sourcing coordination and quality checks to customer engagement, packaging, and fulfillment,
#women have been at the heart of every aspect of the DevSwaD journey.
Since then, DevSwaD has worked with a simple purpose:
🌾 To support farmers by providing them access to wider
#markets and
#fair #opportunities.
🍚 To help families reconnect with pure, traditional Mithila, Anga, and Bihar food products.
❤️ To preserve the
#taste,
#culture, and
#heritage that generations have cherished.
Our Motto
"From the farms of Bihar to
#families across India — carrying tradition, purity,
#empowerment, and trust since 2020." 🌾❤️👩🌾👩💼🙏
DevSwaD – Farmers' Trust, Women's
#Leadership, Traditional Taste.
Warm regards,
Ritika Jha
Founder – DevSwaD Traditional Food Products
Proudly Managed by an All-Women
#Team
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