Looking for a team of 10-12 cracked researchers & engineers to build a new AI Lab in India. Funding and compute secured. DMs open.

Most of life is too complicated to evaluate directly. We don't know if a secondhand car is good. We don't know if a house has hidden problems. We don't know if a company will treat us fairly. So we use a shortcut. We ask: do I trust the person? A car sold by a sales rep in feels more valuable than the same car sold by a suspicious man in underpants. Rationally, the car is unchanged. Psychologically, everything has changed. Humans have only had a few decades to evaluate software, call centers, warranty policies, and delivery networks. But we have had thousands of years to judge people. So we use human trust as a proxy for institutional trust. In India that institutional trust is usually low as people are asked defend for themselves This is why one good interaction with a postman can change how someone feels about the entire postal service. One helpful call center agent can rescue a brand. One rude broker can kill a house sale. The modern world keeps trying to remove people from transactions. But people are often the only part of the transaction we know how to judge. Trust is not irrational. Trust is compressed information.

Claude Fable has been disabled worldwide. This is a sharp wake-up call for India. We must urgently invest in and build sovereign AI solutions right here at home. We’ve already outsourced our communication infrastructure to Meta. Let’s not repeat the same mistake with AI. Once Indians get a real taste of what AI can do, there’s no going back.

This is your wakeup call. Anthropic just took down Fable 5. It's over. Here's the thing tho: no company or government will EVER be able to take away your local models. There are Opus level models you can run right now on your home GPUs, and nobody can ever stop you from using them This is only the beginning of events like this. Day 1. More government overreach will happen. This will only keep happening more and more as models get closer to AGI Become sovereign. Buy your own compute. Before even that becomes illegal

Indian Twitter: How dare you build a fun useless project with worlds most intelligent model. Why are you not solving cancer? Claude: Check out this fish tank built with Fable. You can feed the fishes. 😂😂😂

That Tamil scripture in the Egyptian tomb!

Another gem of an advice from Rory Sutherland on choices The fantasy of AI is that it will give us the perfect answer. But humans rarely want the perfect answer. We want comparison. A person planning a holiday does not want one "ideal" skiing trip. They want three options: the safe one, the slightly expensive one, the adventurous one. Choice becomes meaningful only when something is rejected. This is why Google's "I'm Feeling Lucky" button was rarely used. It gave the direct answer. But people wanted the search results. A perfect answer removes the psychological comfort of choosing. This matters for product design and marketing. Many builders think the goal is to reduce choice to the most efficient path. But too much efficiency can make people anxious. When there is no comparison, there is no confidence. A saree salesman knows this. They may show you a slightly worse saree first, so the next one feels right. The contrast creates conviction. Humans don't only buy utility. They buy the feeling that they made a good decision. The best products don't just give answers. They help people feel wise for choosing them.

Ankit discovers user research.

I have got a ton of free credits for SaaS and AI tools from @southpkcommons My goal is to final sustainable revenue model before they run out. Not a bad yardstick tbh!

Need /one-wish-willow skill for @claude!

Cool hack. But the Good Morning message design is wrong! 😅

Joining as a judge in @GrowthX_Club's voice AI buildathon. Looking forward to witness India AI use cases. Bullish on voice AI for India.

I have lived 78 years with my family. Me and mom - 36 years Me and dad - 36 years Me and wife - 6 years. Great families are built in pairs.

Calling India price sensitive is lazy. Yes, price matters. Of course it does. In a resource-constrained country, every rupee has a job. But people are not simply optimizing for the lowest price. They are optimizing against regret. Will this product fail? Will the return happen? Will my family blame me? Will I look foolish? Will I lose money? Will the cheaper option become expensive later? That is why the same person who bargains for two rupees on vegetables may dream of an iPhone. The same household that compares grocery prices may buy a dishwasher. A Tier 2 buyer may buy a premium fridge because it solves a household problem and signals progress. Value is not price. Value is price plus trust plus aspiration plus reliability plus social meaning. In India, price is visible. Regret is hidden. The best brands understand that the consumer is not asking, "What is cheapest?" They are asking, "What will I not regret buying?"

People don't only go to Instagram to see friends anymore. They go there to discover brands, compare styles, check founders, stalk product pages, watch how things are made, and decide whether a brand deserves attention. Google search used to be active: "I need something, let me search." Instagram search is more ambient: "I did not know I wanted this, but now I am curious." That changes shopping behavior. The feed becomes a marketplace before the marketplace. People may discover on Instagram, verify on reviews, compare on Myntra or Amazon, and finally buy where trust or discounts feel strongest. The brand page becomes a showroom. The tagged posts become social proof. The website becomes the final exam. This is why D2C brands misunderstand Instagram when they treat it only as distribution. The purchase begins when a product earns a place in someone's mental future.

Will AI agents be put in bench?