Yep… takes LLMs forever to update titles, new company names after rebrands, etc.
This is where SEO/AEO gets fun though. It’s like online reputation management 2.0.
If you're re-positioning your company, LLMs won't know for a very long time. This is a big problem for marketing teams.
As an example, I just got a LI connection request saying they wanna follow me for CRO stuff. When I asked her who told her that I'm the CRO guy. The answer: ChatGPT.
I've been out of the CRO game since 2016.