The 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 is creating winners in AI Search too. Our new report reveals which brands are dominating World Cup-related AI answers, which challengers are punching above their weight, and what it signals about visibility and consumer intent.

The most recognized brand in the world is rebuilding marketing for the agentic era and they're sharing the playbook at Zero Click NY tomorrow. Robin Triplett (VP, The Coca-Cola Company) and Mandi Ciocca (VP, Publicis Media Exchange) will join us on stage.

Will the marketing team of the future have two halves: marketing to agents vs. marketing to humans? Kristin Fracchia, Head of Marketing at @gammaapp, is restructuring her team around this, and everyone at Zero Click NY will be taking notes.

Every time an Answer Engine recommends a B2B product, it's weighting peer signals and reviews. Increasingly, those are coming from G2. @SandersSays, Chief Innovation Officer at @G2dotcom, joins us at Zero Click NY on June 11th to give an inside look.

We just hosted our first Marketing Engineering Hackathon. 50 builders. 8 hours. $40K in prizes. Judges from Anthropic, Stripe, Ramp, Google, and MongoDB. The brief: Ship a system or Agent that runs a marketing process inhuman in scope or scale. Our incredible builders delivered. Congrats to our winners: Aaron Lu (Notion) and Brianna Pham (Studio Ascend). The Marketing Engineer is here.

What people built: • Paid media integrations that launch brand-compliant ads based on real AEO insights from the Profound API • A field marketing Agent that analyzes your event calendar and tells you where misallocation and new opportunities lie • Combining analytics from GSC Profound and other platforms to triangulate traffic for AEO attribution • Predicting what topics will be relevant within the next year to know where to start investing in your marketing today and quantifying the potential in terms of dollars • Writing AEO-optimized content with Profound and de-anonymizing and re-targeting viewers who viewed an article with a custom email using enriched data

$15T in B2B purchases will be agent-mediated by 2028 (Gartner). @TryRamp is actively marketing to agents, preparing for that future. Their VP of Growth and Demand Gen, George Bonaci, joins us at Zero Click NY June 11 to share what they're learning. tryprofound.com/zeroclick/ny

Sentiment in Profound just got a full rebuild. See the exact claims AI is making about your brand, trace them to the pages driving them, and act. Available today for all customers.

Zero Click Eve A meet-up series across the West Village the night before Zero Click to engage with your community. June 10 | New York 7 - 10 PM ET Thank you to our sponsors.