Author of 12 books NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY, marketing & business growth strategist, entrepreneur, advisor to emerging companies

Joined March 2008
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Educate and inform instead of interrupt and sell.
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While Generative AI tools are a valuable aid in our marketing and PR work, I often see them being used to replace human-based content creation.
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Marketers the world over have become slaves to the social algorithms rather than creating content that truly matters.
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The myth that “someone needs to manage the managers” is becoming hard to defend when you can see every campaign, every pitch, and every outcome in real time. bit.ly/4cHwMAu
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Focusing on customer needs over products can be challenging, but it's key to success! #CustomerFirst #SuccessMindset
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Partly because of toxic social media algorithms, the democratization of content didn’t bring us together the way we hoped.
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“With the pictures and videos, the ‘gravitational pull’ to our office will improve.” If you run an independent professional services firm, this is a simple change that can make a huge difference. bit.ly/4mBQPUc
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Toxic AI algorithms, relentless social network outrage machines, and the rise of influencer culture have left us polarized, skeptical, and burned out.
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The logic of studying computer science, finance or engineering seemed sound: technology was booming, Wall Street was hiring, and coding skills or financial modeling expertise seemed to guarantee a solid career path. However AI disrupts all that. bit.ly/4oKyhmx
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Understanding buyer personas is key to successful marketing! 🎯 Conducting interviews and developing profiles can lead to valuable insights. #BuyerPersonas #MarketingStrategy
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Those goose bumps at a packed stadium, that feeling at a sold-out concert, or the rush at a conference full of like-minded people? It's the power of fandom in a world of online chaos.
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In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found. bit.ly/4mDQXm9
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So much of our online world feels fake? 🤔 It's no wonder people crave authenticity in a digital age. #RealTalk #AuthenticityRevolution
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Seth Godin writes “The Dip is the difference between the easy ‘beginner’ technique and the more useful ‘expert’ approach.” davidmeermanscott.com/blog/r…
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While change because of AI can be scary, I’m thrilled that this allows marketers to double down on a true human connection with customers, building fans and growing business. bit.ly/4cHwMAu
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In a world of growing division, fandom provides a sense of belonging and connection like no other. 🌟 Embrace the unity and passion that comes with being part of a community. #Unity #Passion
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In a world of blurred lines between real and artificial, trust is harder to find than ever. The hunger for genuine human connection grows stronger in a sea of online chaos. 🌐 #AuthenticityMatters #HumanConnection
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