I make mayors, governors, and presidents.
Joined November 2018
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20 Apr 2020
Wanna know how to win elections in a world that is changing at an increasingly fast pace? Watch my #TEDx talk: bit.ly/3ajrg4F
#tedxtalk #tedxzurich #ted #TEDTalk #politics #elections
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When you have the luxury of time in an election campaign, neutralize your weaknesses. When you’re approaching crunch time, bank on and maximize your strengths. #politics #elections
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If you’re an incumbent running for re-election, you have to constantly polish and defend the flagship, meaning your signature accomplishment. #politics #elections
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We should poll as late in the game as possible as more and more voters make up their minds late. But we should always expect imperfections because we poll humans (and even with AI should continue to do so).
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Jun 14
Und noch ein Takeaway im Hinblick auf die Debatte über die Bilateralen III: Diejenigen Wähler, die Abstimmungen entscheiden, sind passive Newskonsumenten. Online-Kommentare, views, likes usw. sind keine Indikatoren für ein Abstimmungsergebnis und weitgehend irrelvant.
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Jun 14
Meine Takeaways von heute: Angst-Kampagnen funktionieren im momentanen Umfeld hervorragend. Die Linke kann ihre Basis super mobilisieren. Die SVP hat eigentlich Wahlkampf für 2027 betrieben und keinen richtigen Abstimmungskampf geführt. Schade haben sie es nicht mal probiert.
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Jun 13
A good campaign slogan should summarize your campaign message in a catchy, memorable way. And ideally show contrast with your opponent. #elections #politics
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Jun 13
Elections involving an incumbent are mostly a referendum on the incumbent. The challenger practically only matters if the incumbent is vulnerable. #elections #politics
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Jun 13
Reaching out to Gen Z voters requires new rules of campaigning. Read my blog post: ow.ly/THXK50Z7aa1 #socialmedia #digitalmarketing
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Jun 12
Read my latest blog post on how political careers collapse online and how you can prepare yourself for a digital storm: louisperron.com/how-to-prepa… #digitalmarketing #crisismanagement
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Jun 9
It makes me giggle when people say that they “believe in surveys.” I usually ask back if they also believe in medicine and physics. #elections #politics
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Jun 9
Base your campaign plan on sound opinion research. Act based on your plan. Don't just re-act to your opponent. #elections #politics
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Jun 9
Negative news, scandals and allegations are particularly dangerous if they directly contradict a candidate’s public image. #politics #crisismanagement
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Jun 8
It doesn't really matter what is being said on TV. What matters is what people see on TV. Read my blog post: louisperron.com/seven-key-ta… #politics #elections
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Jun 8
Check out the latest edition of The Campaign Doctor on how to prepare yourself for an online (s...)storm: youtube.com/watch?v=1vRVto67… #politics #elections
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Jun 6
In fifteen years of running my own consulting business, I never did business with friends. And I think it’s part of the reason why I still have friends and my business is thriving. #consulting #coaching
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Jun 4
There are three indicators that I'm looking at when handicapping the U.S. midterm elections: youtube.com/watch?v=38ml66TQ… #midterms #election2026
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Louis Perron retweeted
Fewer Democrats (~46%) are satisfied with their party right now than they were with Biden as their nominee (53%) after the worst debate performance ever.
Dem voters "pissedoffness" has never been higher with their own party in Congress. Consistently negative ratings in Q-Pac.
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