You walk to your local coffee shop. It's somewhat quiet. Various newspapers, neatly pressed and smelling of ink, litter the tables. You look around, and people are actually reading them
You gently run your hand through the rack. You can feel it — pure cotton, pure wool, some Irish linen. The plump buttonholes are handsewn. The buttons are sewn with a firm, stiff shank. You put the jacket on. It fits beautifully. You flip the price tag over. It's affordable.