For 10 years, Squid Game's was rejected by every studio in Korea. Until one day Netflix gambled on it... • 10 years of rejection. • 28 days to became a $900M phenomenon. Here's the untold story of Squid Game (the most-watched show EVER): 🧵

6 Copywriting Formulas For Writing Effective Ads:

Wild story:

The most dangerous man in tech and AI isn't Elon Musk or Sam Altman. It's this guy... the ex-CEO of Twitter Musk refused to pay his $40M severance. As revenge, he built an AI empire that crushes Grok, OpenAI, and Claude...🧵

Let’s Make Copywriting Simple For You:

Copywriting Tip: Start your sentences with transition words. Here are some examples: - And - Because - Besides - Normally - Naturally - Of course - You know - That’s why - By the way - Let me guess - I know what you’re thinking It will make your copy flow better.

Copywriting Tip: >> Go to your competitor’s product pages >> Search for 3-star reviews & below >> Read the comments from unsatisfied customers >> Turn those comments into selling points >> Include them in the copy for your own product Not enough copywriters are talking about this.

If you send one email to 50,000 people, you just showed 49,999 of them the wrong email... Let me explain... Not because the email is bad. Because no single creative is right for everyone on a list that size. Meta figured this out 15 years ago… upload variations, algorithm picks the winning combo per user, system learns from every click. It's why their ads print money. Email just… never got that upgrade. We're still blasting ONE creative to 50K and calling it a day. Came across @getallanai this week and they're finally porting the ad set model over to email. Trigger = ad set. Block = ad. The system picks the winning combo per subscriber. Sits on top of your ESP, you don't rip anything out. First time I've seen someone actually do it. Kind of can't unsee it now. I recommend you check out @getallanai today. P.S. This is a sponsored post because @LiamVeregin and the team at @getallanai are doing cool stuff for email!

Good morning Austin! 🤠 @CommerceRound Retention Roadshow show #4 kicks off in 1 hour. Thompson Hotel Downtown (floor 4) Expecting a packed room for our final event!

Here's a pattern I see all the time: Customer buys Product A. Brand is thrilled. Brand tries to sell them Product B immediately. Customer ignores them. Brand thinks they're not interested. But maybe they're not ignoring you. Maybe they're just not done with Product A yet. There's a concept called "Consumption Velocity". How fast does the customer use the thing they bought? If they cancel their subscription, they usually do it on a Monday. Don’t email them on Tuesday with "We're sad to see you go. Here's 20% off". They just made a decision. They're not ready to undo it. If they buy a protein powder, a tub lasts 30 days. Don't email them about a new flavor on day 7. They haven't even opened the bag yet. Map your retention emails to the consumption cycle. For the protein powder: email on day 25 "How's the gains? If you're running low, here's the new flavor. If you've still got half a tub left, here's a recipe to shake up your routine.” You give them value either way. If they're done, they buy. If they're not, they still engage.

6 Copywriting Triggers That Make People Stop Scrolling and Take Action: