A great day building community at The Retention Roadshow in Austin! I had a presentation prepared but @yojimmykim wanted the workshop to be interactive so I opened up tabs to my shopify, omnisend, zipify, ads manager and my latest ai workflows the room started to buzz with hands being raised asking questions on where they wanted to take the conversation it was fun, just plugging in the laptop and not gate keeping any info even a snapshot of the P&L! @CommerceRound is building a world class group of educational tools & resources to help your brand succeed I hired a new email marketer than I'm training and I'm having them go through Chase & Jimmy's The eCom Retention Vault courses so they're ready to hit the ground running with me Met some new friends too Grabbed a little BBQ and now settled in at the airport for a delayed flight ofc I'll nerd out on the mcp integration and see what money I'm leaving on the table through segments & potential cross sell ops 🏁 appreciate Jimmy & @ecomchasedimond for allowing me to speak about what I love doing every day

Packed room for our special guest speaker @ChrisLangSocial 🎤

Our last stop on The Retention Roadshow in Austin today 🤠 @yojimmykim

Good morning Austin! 🤠 @CommerceRound Retention Roadshow show #4 kicks off in 1 hour. Thompson Hotel Downtown (floor 4) Expecting a packed room for our final event!

3 cities down. 1 to go. 🔥 NYC, Miami, and LA each brought together 75-100 retention marketers from the brands and agencies actually moving the needle. Tactical sessions you can apply tomorrow and live Q&A where attendees workshop their biggest retention problems with experts in the room. Austin closes it out tomorrow with just 2 seats left. Grab yours: commerceroundtable.com/roads…

Adios LA! Back home to Austin✈️ Stop #3 of the @CommerceRound Retention Roadshow was a success! A room full of nerds who want to dig into retention. Small enough to have intimate conversations. Plenty of Q&A Deep conversations on your problems solved wth peers and experts. A whole day only about retention marketing Our final stop: Austin. We're going to be at the Thomspon Hotel tomorrow (Fri June 12) If you're in town, in ecommerce and in charge of retention or want to know more (agency or brand), you should come by. We have like ~3 seats left..

Guest speaker @Melanie_Balke crushing it on stage 🔥

“If your SMS feels like your emails, you’re doing it wrong. Your SMS should be conversational” Preach @yojimmykim @CommerceRound

Stop 3 on the Retention Roadshow in LA today! @iamshackelford kicking off the day 🎤

I am caffeinated, ready and poetic. Talking about the anatomy of the Golden Goose. The journey from opt-in to MVC (most valuable customer).

Good morning Los Angeles! @CommerceRound Retention Roadshow show #3 kicks off in 1 hour. Proper Hotel - Santa Monica

Speaking at the retention roadshow in Austin THIS FRIDAY 🏁 Presenting "list growth": how we built fresh chile into a top 1% shopify brand with a 1m email list, 36k member community, and 40-50% repeat customer rate. @yojimmykim gave me 5 free tickets for the community code: CHRISVIP 4 days out commerceroundtable.com/roads… @CommerceRound @ecomchasedimond @iamshackelford

I have spent the better part of a decade running a Shopify brand. In that time I have made plenty of mistakes worth describing, but the most expensive one was simple. For too long I treated the email list as a marketing channel. It was not. It was the business. And once I understood that, everything else became easier to think about. Here is what I mean. A marketing channel is something you rent. Meta rents you attention for as long as you pay them. Google rents you intent for as long as you bid. TikTok rents you reach for as long as the algorithm favors you. Every one of those arrangements ends the moment the rent stops. The list, by contrast, is yours. It does not require permission. It does not get rate-limited. It does not change the rules on you in the middle of a quarter. The lesson that took me years to absorb is that the businesses worth building are the ones that own their distribution. Not rent it. Own it. The list is the only marketing asset I have ever encountered that actually meets that test. The second mistake I made was assuming list growth was a tactic. Pop-ups. Lead magnets. Discount codes. The kind of thing you set up once and check off. That framing produced a list that grew the way most lists grow. Slowly, then plateaued, then forgotten. What actually moves the number is the inversion. You stop asking how to grow the list and start asking what would make someone want to stay on it. Once you answer that honestly, the work becomes obvious. You stop sending campaigns to feed the calendar. You start sending them when you actually have something worth saying. You build a community around the product because community is the thing that compounds. You treat every subscriber as a person you owe something to, not a number on a dashboard. At Fresh Chile we now have over a million subscribers, a 36,000 person community, and a 40-50% repeat customer rate. None of it came from a clever tactic. All of it came from getting the foundation right and then waiting long enough for it to compound. This Friday, June 12, I am presenting at @CommerceRound The Retention Roadshow in Austin. The talk is on list growth. The exact playbook. @ecomchasedimond , @iamshackelford , and @RytisLauris from @omnisend are also presenting in LA tomorrow if you're in the area. I would love to meet you in person if you're in Austin. @yojimmykim gave me 5 free tickets. Use code CHRISVIP at: commerceroundtable.com/roads…

Moments from The Retention Roadshow so far 🎤 NY and Miami delivered. Tactical sessions from @RytisLauris, @yojimmykim, @maxwellcopy, @BallinFil, Devyn Pukteris, and Anmar Jawad. Last few seats left for LA and Austin this week, grab yours today: commerceroundtable.com/roads…

"How many of you are using a MCP?" In a room full of marketers and founders, only 5% of the room raised their hands.. At our NYC leg of @CommerceRound Retention Roadshow, we went into: - AI and Retention Marketer "Integration" - MCP and it's use case of "connected AI" - Deep AI strategic use cases for retention marketers And much more.. Today we're in Miami doing workshop #2 of 4.. (we are about to just get started - if you're local, come to the EAST Hotel) Next we're off to LA for a workshop on the 10th.. And we end it in Austin for our final workshop on the 12th.. We still have a few seats left in both cities.. commerceroundtable.com/roads… 📸: @RytisLauris of @omnisend P.s. @ecomchasedimond @iamshackelford @Melanie_Balke will be in LA!

Good morning, Miami! 🌴 2nd stop on the Retention Roadshow tour today!

Gm Miami! Looking forward to our @CommerceRound retention roadshow Miami! Starts at 8 am tomm at East Hotel. We’re gonna nerd out on retention for 6 hours networking/lunch! I still have 4 seats left for tomm, if you’re in town and interested, shoot me a dm and I’ll get you in!

It’s June, time to prepare for BFCM! @BallinFil dropped some serious sauce on bfcm prep. He also ran over by 25 minutes 😅

“You got 30 mins.. “ 1 hour 20 mins later… @maxwellcopy absolutely crushed today at our Roadshow.