Everyone's talking about recessions, bad times, and reasons to fear the terrible economy, but every DTC business I work with is seeing record sales numbers. Why? Good marketing is often recession proof. "Good marketing" isn't complex email flows or clever ads. /1

really did this with music

another reminder of why @internetarchive's wayback machine is the most important website on the internet

I'm pro-subway and expansion is a good idea, but it will never happen unless we get costs under control. It took ten years to do Phase 1 of the 2nd Ave Subway. 10 years for what, three new stops? 2.5 billion per mile. It's a joke. We should be getting 5x that for our money.

If you run or own a DTC brand, you'd benefit unbelievably from this summit. You'll unlock insights in literally everything you can ask for from paid ads, to email/lifecycle marketing, to hiring and ops.

Guyana rn:

$610k unlocked by changing one creative angle most pet ads educate: features, benefits, explanations this one hit the nerve first risk → duty delay → damage ignoring it → guilt no hype no pushy CTA ads that target the weak point force movement, not thinking i mapped the framework i use to build these creatives rt comment “weak” and i’ll send it (follow for dm)

Most lifecycle marketing doesn’t fail because of bad copy, it fails because brands teach customers the wrong thing first. Retention improves when brands solve confusion and not when email volume increases.

Too many people think agencies are bad value, and it is better/easier to just in house. If this is you, you're wrong. Here's why: 1. The team. Hiring quality people in marketing is brutally hard. I hired a senior PPC person last month. We had 1,000 applicants and the person we hired was one of two people I was willing to hire for this position. (The other starts in 2 weeks) 2. Talent is expensive. For any given client of ours, they have over $500,000 in annual salary actively working on their account. For some, it's north of $750,000. It's not their full focus, but that's A LOT of talent and experience on your account. If you think one generalist you pay $130k to can do the work of 4 experts with $750k in salary even if it is their sole focus 40 hours a week, think again. 3. Stability. If you hire in house or a freelancer and they quit or get sick, you are in a massive lurch. If that happens at an agency, we can reallocate team members in, and we have all your information recorded internally so getting up to speed is painless. 4. Broad knowledge. More accounts and more people doing the same thing means that there's access to more knowledge. Yeah, you can get access to "knowledge" on social, but people are mostly flexing. We've got full access into what is working and what isn't across millions in spend every single month. We have weekly calls where we share what's working and what's not. You get access to learnings and testing we're doing with other people's money! 5. Flexibility. Lots of ability to flex things up and down, contracts are relatively short, we're willing to work out arrangements and change engagements so that all parties are winning. Try to renegotiate an employee contract and see how that works out for you. 6. Affordable. Yeah, really. You get access to all of the above, save the headache of hiring, don't pay for software, and get access to talent well beyond your ability to pay for it for approximately a 30% premium. Not having to do the hire yourself is worth 30% alone based on what recruiters charge.

what a campaign.

if you're from NYC this totally tracks. new yorkers like capitalism but it's gotta be humane. no unlivable wages

Veo 3 ads have been crushing it for us recently.... I made a step by step guide on exactly how I make them Like RT & Comment "Veo" and i'll send you the video (Must be following)

Technology, folks.

it's literally magic. we cast sand into strange patterns and then inscribe arcane runes to make impossible things happen but most people don't do it because it's somehow simultaneously incredibly tedious and hard to learn

Micro-retirements? Last time I checked, they were called vacations.

NEW: @andrewcuomo just conceded the Democratic primary for mayor of New York City to @ZohranKMamdani. Cuomo had universal name ID, a $25M PAC backing him and tons of institutional endorsements. Mamdani is a 33-year-old socialist. The magnitude of this can't be overstated.

Lmao. It looks like Elon is just starting to learn about Washington politics. "Where's the Mike Johnson of 2020?" "What happened to all those people trying to cut the deficit?" It doesn't matter. They never meant what they said.

The single greatest skill you can develop is the ability to stay in a great mood in the absence of things to be in a great mood about.