Good time in NYC, although genuinely excited to get back home to work and fully focus. Next trips this Summer will be a lot longer, so should be easier to get in a good routine. Back to work.
Been a crazy busy month, didn't really get to acknowledge our first 20k Day on May 1st.
But another milestone ticked off. I've now realised our systems, feedback loops and team organisation need to be far far better (improving this will only help us scale futher) - Finding it hard to focus on the most important tasks currently so will need to fix this ASAP, which in our case would be research, creatives and leveraging (not relying) on the latest AI.
It really was better ads and upping budget to get to this target so will start to do more CRO tests soon.
We also improved our product quality start of Feb which made our cogs go up slightly but really hopeful that this will heavily lift our repeat customer %.
Anyway here is a picture from August 2023 when I had about $200 in my bank, trying to go viral with a fucking raincloud on organic ☠
Back to work we go, so so much to do and a fuck ton still to learn and a lot to get better at. Again shoutout to the community @cjfeth has, been super helpful!
First 10k day for this brand
Better ads, more ads, more research plus having the balls to up budget. Still so much to do and learn but this was a milestone target for a while.
Big shoutout to @cjfeth was at about 3-4k days when I joined his discord back in October.
$128k in sales came from an ad that looks like a cartoon, not skincare marketing
no models
no glossy routines
no clinical before after shots
just an animated pimple screaming while bacteria celebrate underneath
it explains the problem in two seconds without saying a word
people stop because it’s different
they understand because it’s visual
they buy because the solution is obvious
this is why animated ai creatives are quietly beating traditional beauty ads
rt comment "pimple" and i’ll send the breakdown
(follow for dm)
Going to regret leaking this...
I made a step by step cheatsheet on how to make these realistic AI videos for your ads
Like, RT & comment "Video" and i'll send it over
(must be following)
The goal for 2025 was $1mil revenue across both brands.
Happy that we hit it. (With decent margins also)
2025 was a rollercoaster year personally and business wise, learned a lot which I am grateful for.
Back to work we go. Still so so much to do and even more to learn.
Sell Supplements?
Here’s how to scale to $1M/month in MRR.
I recorded a 21-min video breaking down:
→ The numbers that matter
→ How to track them...
→ The exact tweaks to 3x your growth
No fluff. Just results. 🔥
Like RT comment "MRR" (must follow) & I'll DM it.
On track for one of our best days then Meta turns all ads off and says
‘ these campaigns were paused as it may have been affected by an account compromise ‘
Turned them back on and now not spending.
Genuinely how do people use agency accounts that are top ups?
I feel like every 6-8weeks wise will pause a transfer for more information and ads are stopped for 1-2 days
F**k it…
FULL updated testing & scaling case study on how I took this store from 0-$400k/month in 45 days
How I tested the product, Type of ads we ran, How we scaled…EVERYTHING
Like, RT & Comment "Scale" to get the video
(Must be following)
Any other profit tracking app recommendations apart from triple whale?
Specifically if your selling in multiple markets and quantities with different cogs per country?
Or one that even lets you input different cogs price per bundle taken?