First 10k plaque after joining EB. Shout out to @cjfeth will do 100k orders within a year as well.

GG’s

If you’re in ecom you need to learn to be ok with thugging it out for weeks (even months) before breaking through on a product Idk if it’s what youtube guru’s are teaching now but expecting a new product to rip in the first week is an unrealistic expectation My latest brand took around 2 months until we were hitting profitable scale in the US Two other close friends of mine who are now doing multiple 7 figure months with their brands were both unprofitable for 4-8 weeks None of us jumped product We just doubed down on properly understanding our customer The issue is most people think a few deep research prompts or a few hours of manually scrolling reddit gives them this You’re barely scratching the surface, this is just the tip of the iceberg and the absolute bare minimum that everyone else is doing, so what gives you an edge? You need to avatarmax every day And the highest impact thing you can do which your competitors aren’t is to put a high focus on curating algorithms into your customers Don’t just watch the content, actually understand the organic content they consume on the deepest level - What’s getting views - Whats getting shares - What’s promoting high engagement in comment section - Which comments are getting high likes/replies Do this everyday and you’ll be fed the highest quality content in your vertical & will very quickly start to identify breakthrough patterns The dots start to connect & you’ll realize how fucking robotic your ads sound. Just a complete disconnect to the avatar through a complete lack of understanding on what they resonate with. All it takes is one line in your script that causes a huge disconnect to kill your ad Now imagine you’re doing this across all your concepts? You’re cooked If you’re reading this & you’re slightly unprofitable or around breakeven, then this is your wake up call Don’t kill your product, it’s not the issue It’s your execution & lack of understanding

Join EB > execute > print

Goated community 🐐

Two years ago @Jameseeeey joined EB & hit his first 2k/day 2 years later him & @harryecommerce are now at 1M MRR with no signs of slowing down They turned up to every call Asked questions And executed Huge W 🤝

Everyone in ecom rn is obsessing over MRR but 90% of them are wasting their time They’re selling shit that takes 2 weeks to arrive & when it does, it smells like a chinese sweatshop & the product looks nothing like what’s on their PDP You’ve paid a higher CAC to acquire that sub & now to get that 2nd rebill you’re either turning off all reminders & hoping for the best Or you’re just running straight BH in the first place & then come on X to appeal when SP shuts you down If you actually want to make some serious fucking bread in ecom, you need to understand, and I mean truly understand that product is king Customers genuinely fuck with what you’re selling, MRR compounds month on month, churn drops, profit climbs & subscription becomes a true value add instead of a trap You scale harder, make more money with less effort, and build actual enterprise value So here’s what I’ll leave you with… When you test a product & it starts ripping to 20k/days Don’t pull that cash out to buy a datejust or miami studio apartment Invest it back into your product & team Better packaging Better quality/formulation Faster shipping Better customer service Then go hard on MRR Short term cash never lasts

Ecom is cracked right now It feels like 2021/22 again I think we’ll look back on this time in a few years to come and call it “the good days” We’re living in a time right now where it’s never been easier to launch stores & hit huge scale FAST If you’re in the game, you know some of the stores 0-8 figures/month & some of these brands launched less than a year ago Then you do a deep dive into their funnels & it’s sheer creative volume driven by AI LP’s are one shot manus prompts They’re running 100k/days with a few editors & VA’s It’s crazy what’s there for the taking & the the playbook is right in front of us all Look at medvi, billion dollar company driven purely by huge creative output using AI authority figures with whitelisted pages The barrier has never been easier to hit 1m months Get a higgsfield account, build some solid workflows for high creative output, and dial in on one market with a huge tam & learn it like the back of your hand Move like a fucking savage, go deep into your angles, avatars etc - push messaging across different formats Have an obsessive love for the game, execute relentlessly & it’s hard not to lose Don’t waste this opportunity

Mfers sleeping on EB whop.com/e-commercebuilders

Lessons from 8 years of product testing: 1. Don’t get emotionally attached to a product, if you've pushed everything you can - cut & move on - no emotions, just learnings 2. Only test a product that has pre-existing PMF (unless very experienced & you feel confident in pioneering a product) - operate where there is alredy pre-existing demand & huge tam. Have multiple validation points. - Amazon volume - Traffic volume - Kalodata volume - Google volume - Reddit volume All of these can be used as signals 3. If only 1-2 competitors & they’re not scaling hard - red flag. either small tam, or not enough urgency/pain in the market 4. Don’t over-research before testing. Two weeks pre-launch research is wasted time. Should be 1-3 days max before launch, then continious. Focus on data, not assumptions & validate fast through metrics (hook/hold rates, atc %, ROAS etc.) 5. Build a framework for testing: validate problem size (search volume, forums, reddit, amazon reviews) validate urgency (are people actively solving it) validate scalability (look for those multiple competitors scaling hard already, look through all selling platforms) test 2-3 offers, multiple angles/avatars & 20-50 ads, get feedback, and move if no traction

If you’re not living inside your avatar’s main subreddit and reading posts daily, you’re missing out on endless concept ideas Look for transformational story-based posts that have went viral within the subreddit Take it to claude to give you the first draft of the script (make sure you have all context files uploaded in Claude) Copy/paste the script into a google doc And then manually start writing the script again using claude’s version as a guidance Use reddit answers (Reddit’s own internal version of gigabrain) to assist you when writing the script to make sure you keep the authenticity & connection to the story/avatar Subtly mention your product in the script, but don’t intro until 40 seconds. Keep the ad’s concept centred around the story telling. Soft CTA at the end. Launch in ad account and let it rip

The EB effect 🧠

Most of you are sitting on a $10k /day product right now You just don't know it because you're too scared to scale. Here's how this EB member went from $300/day to $10,000/day and nearly killed the product before she got there: She had a "Q4 prod" doing $300/day in january & assumed it was gonna be dead until next Q4 She was about to kill it and move to skincare or supps Same shiny object syndrome as most in the space right now... "MRR BrOoO" I knew the product was a banger, it came from my validated product drops in EB But the Q4 gifting angle was dead, what was converting in Q4 died out She wasn't running a dead product though, she just had to pivot messaging She went back to the foundations on the research Rebuilt the avatar Found the desire cluster that was still alive underneath the same product Went deep into everything, understood exactly who their customer was... Something most people completely miss when selling through a gifting angle in Q4 months Came back to me at $2k/day But this is where most people get stuck and stay stagnant She posted in EB looking for advice on next steps Stats at the time: Daily spend: $1,200 BEROAS: 1.5 Avg net margin: 26% Crying out to be scaled but was blind to it Here's the key unlock I got her to understand that got her hitting 10k/days: Margin to scale threshold Net margin above 20% at your current ROAS = you're underscaling Here's where most go wrong: MISTAKE 1: Optimising for margin % instead of margin $ "BuT My ROAS droPped when I scALed" Here's what to understand: 26% net on $1,200/day = $312 profit 15% net on $10k/day = $1,500 profit You're nearly 5x more profitable at a "worse" ROAS The % is a vanity metric. The $ is the only number that matters MISTAKE 2: Setting a floor ROAS based on gut feel, not data She was pausing every time ROAS hit 2.1 - that number had nothing to do with her actual margin Her real floor was closer to 1.4 She had 50% more room to push up spend and scale Leaving so much $$$ on the table MISTAKE 3: Treating testing and scaling as the same You should always be testing new creatives, that never stops. But testing and scaling are two separate things running at the same time. Testing finds new winners. Scaling squeezes all the juice from existing ones People get stuck in the phase of "I need more winning ads" before they can scale & it slows growth. Scale your winners now... test in parallel Implementing all of the above allowed her to push spend with conviction But the spend was only half of it She asked the right question: why did this product convert in Q4 & who is buying it now? The Q4 gifting angle worked because it was riding a specific desire. That desire doesn't exist in Q1 which is where the messaging has to shift to revive the product Research uncovered what desire was still alive underneath the same product, then building out her new avatar & building angles around that New desire, new avatar, new angles Product didn't change, offer didn't change Just learning what the market wanted in that moment and having the conviction to push spend once the numbers were aligned That's how she went from $300/days in january to $10,000/days in march The product was never the problem, just always comes down to your own execution 9/10 it's just a skill issue

Manus automations are actually cracked Got it running in the background to increase the output of my creative strategists by delivering them ideas & research, all automated Got an automation in place where everyday it’s mining across all the places my main avatars live Pulls in all of the data, then segments it all - new angles, concept ideas, new failed solutions, awareness mapping etc. At the same time, it’s scraping all of my competitors ad libraries & scanning their primary text & headlines Then it benchmarks this against its research data & I get visibility on what’s being underserved and where we can find leverage in the market Builds it all into a master report and automatically sends its directly into our slack Insane what you can build with ease now

If your ads aren’t scaling, one thing to look at & understand is the intensity within your ads Two things you need to dial in to help with this: Intensity = how strong the emotion is felt Valence = if it’s positive or negative If you’re struggling to hit winning ads, especially at TOF, there’s a high chance your scripts are shitty & emotionally flat throughout No weight to them, no build up, no curiosity, no relief Big scaler ads in sophisticated markets almost always build intensity throughout the script Example; Emotional weight at second 50, should be heavier than it was at second 20 Another thing is to go way deeper and spend much longer on the negative emotionals before flipping the switch Most people rush the flip & don’t stay in negative emotion for long enough Big L, as pressing on the negative emotions is what makes the viewer feel understood Shame, identity threat, cost of failed attempts etc. Execute on this well, and viewer is desperate for relief, which in turn makes the the mechanism / product intro welcomed, not forced

9/10 times the mechanism that’s going to unlock scale is already sitting in your product Simple way to do this, is look at your product and find the most logical explanation It could be an ingredient that works differently to what the market has been using It could be a delivery method that makes absorption “possible for the first time” For one main product that I scale, it was just dialling in on a specific ingredient that exists in all my competitors formulas too, but it had been overlooked & not positioned as a key mechanism If you dumb it down, a good mechanism is just bringing a new explanation to the market Same product Same angle Different messaging Simple, but few execute on it well

I went into one of the most “saturated” markets in the US & my top spending ad was an AI authority figure rating solutions /10 My second top spender was a concept focused on comparing our version of the product vs all others on the market & going deep on the mechanism, positioning our product as the next logical step There’s a lesson in that In the most competitive of markets, you can often find quick leverage with dialling in on solution/product aware ads Most are focused on cracking big scaler unaware / problem aware ads & on new product tests, majority of people do the same by just following the competitors top spenders… which are usually more TOF concepts If sophistication of your avatar is already high, dial in your mechanism and go after the low hanging fruit Easy way to get some quick wins & break into positive cash flow

Min spend in CBO gets messy when you have a high volume of ad sets in the campaign ABO is far easier to manage, you have clear visibility of budgets across ad sets Having a high volume of ad sets in a CBO w/ min spend, you’re not actually using a CBO for what it’s made to do, so why not just test in ABO? You also just end up diluting out the campaign with minimums unless you’re already at a very high budget For me, too many times I would set a min spend in CBO, it’s well above KPI’s but meta still won’t push more spend Typical reply people will give is “yes it’s a retargeting ad that’s why it doesn’t get spend” - but then you launch in ABO, push spend and it keeps ripping You don’t miss out on profitable spend opportunities like you often do in a CBO with minimums And you still benefit from a CBO by launching proven winning ads inside a secondary scaling campaign

Current meta ads structure this Q1 & it’s ripping vs everything else Testing campaign: ABO Each ad set = one new concept $100/day budget per ad set to start Why test in ABO? I want a spend on everything. Unprofitable spend isn’t wasted spend as it contributes to learnings which = higher win rate ABO is also easier visible easier to manage than fucking around with all of the min spends within ad sets in a CBO If ad sets are hitting KPI, scale the budget on the ad set. I have no strict rules on % increases, that’s all fluff. Just scale the budget based on data and conviction Scaling camaign: Cost cap CBO Keep the winners active in ABO, but also rotate into this campaign. Look at average CPA on winning ads in your ABO, use this as your starting CC. Inflate the campaign budget - example starting budget 5k/day You’re trying to spend as much as possible, but you have a safety net with the cap in place. If demand is low/performance is bad, spend will drop. If it’s good, it’ll spend and scale. If you want more spend through it, increase campaign budget or increase cost caps. Lander campaign - ABO I also run a dedicated campaign for testing new pages. If I’m doing a batch test of landers, I’ll take my current best performing creative. If I’m testing 3 pages, I’ll launch 3 ad sets. All will use the same creative, only difference is which URL I’m sending it too. Easy way to split test pages in the ad account. Wallah 🥷